{"id":21928,"date":"2024-08-19T15:21:39","date_gmt":"2024-08-19T15:21:39","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=21928"},"modified":"2025-08-20T19:13:53","modified_gmt":"2025-08-20T19:13:53","slug":"tiktok-engagement-tactics","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/tiktok-engagement-tactics\/","title":{"rendered":"TikTok Engagement Tactics: 17 Examples of Viral TikTok Campaigns"},"content":{"rendered":"<p><b>TLDR:\u00a0<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">TikTok is one of the very best ways for marketers to connect with their audience, especially young consumers. <\/span><\/li>\n<li>Most successful TikTok campaigns feature elements of engagement and creativity, encouraging the audience to join in the action.<\/li>\n<li>TikTok is a great channel to try something new and risky. Even established brands sometimes use off-color humor or tongue-in-cheek references to seem authentic to their fans.<\/li>\n<\/ul>\n<p><b>So what?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Even if you have no idea what you\u2019re doing on TikTok, it\u2019s not rocket science\u2014and you can get a lot of good ideas from seeing what other successful brands have already tried.\u00a0<\/span><\/p>\n<p><center><br \/>\n<iframe width=\"780\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/zBqUo6vHROY?si=SFpzfr6LA1d76c1t\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\n<\/center><\/p>\n<hr \/>\n<p>Ever wondered <a href=\"https:\/\/nogood.io\/2022\/04\/05\/brands-killing-it-on-tiktok\/\">why some brands go viral overnight<\/a> on TikTok while others struggle to get noticed? Fortunately, there is a playbook, which we\u2019ll show you here.<\/p>\n<p>Many marketers find it challenging to crack the code of TikTok engagement, despite the platform&#8217;s explosive growth. In such a fast-paced environment, marketers may find their tactics outdated just days after they\u2019ve had the chance to put them in action.<\/p>\n<p>In this guide, we&#8217;ll dive into the top viral TikTok brand campaigns to help you use the lessons learned to <a href=\"https:\/\/campaignme.com\/these-5-brands-on-tiktok-may-just-inspire-your-next-viral-campaign-by-team-red-dots-pooja-bhatia\/\">craft your own viral campaigns<\/a>.<\/p>\n<h3>1. Chipotle &#8211; #ChipotleLidFlip<\/h3>\n<p>Chipotle\u2019s lid flip challenge sparked a viral craze among Gen Z consumers seeking to emulate David Dobrik\u2019s suave move. A vital TikTok rule: If it looks cool and sounds cool, it probably is cool.<\/p>\n<p style=\"text-align: center;\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@daviddobrik\/video\/6687406952969932037\" data-video-id=\"6687406952969932037\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@daviddobrik\" href=\"https:\/\/www.tiktok.com\/@daviddobrik?refer=embed\">@daviddobrik<\/a> <\/p>\n<p><a title=\"chipotlelidflip\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/chipotlelidflip?refer=embed\">#ChipotleLidFlip<\/a> @chipotle <a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad?refer=embed\">#ad<\/a><\/p>\n<p> <a target=\"_blank\" title=\"\u266c Flip - Future\" href=\"https:\/\/www.tiktok.com\/music\/Flip-6687302313184332549?refer=embed\">\u266c Flip &#8211; Future<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h3>2. Chipotle &#8211; #GuacDance<\/h3>\n<p>Another TikTok viral content tip? Go straight for childhood nostalgia. Appealing to the past is a great way to garner positive reactions from your audience\u2014especially if it\u2019s nostalgic to their age group.<\/p>\n<p style=\"text-align: center;\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@chipotle\/video\/6855700785964109061\" data-video-id=\"6855700785964109061\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@chipotle\" href=\"https:\/\/www.tiktok.com\/@chipotle?refer=embed\">@chipotle<\/a> <\/p>\n<p>Good times <a title=\"chipotle\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/chipotle?refer=embed\">#chipotle<\/a> <a title=\"guacdance\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/guacdance?refer=embed\">#guacdance<\/a> <a title=\"avocado\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/avocado?refer=embed\">#avocado<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\">#fyp<\/a><\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - Chipotle\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6855700786823826181?refer=embed\">\u266c original sound &#8211; Chipotle<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h3>3. Netflix &#8211; #WhatsYourPower<\/h3>\n<p>When watching a superhero movie, everyone is secretly thinking, \u201cI wish that were me.\u201d By tapping into this common wish, Netflix sparked a viral trend. Helping customers fulfill their inner fantasies is a great TikTok engagement tactic.<\/p>\n<p style=\"text-align: center;\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@netflix\/video\/6860653825766870277\" data-video-id=\"6860653825766870277\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@netflix\" href=\"https:\/\/www.tiktok.com\/@netflix?refer=embed\">@netflix<\/a> <\/p>\n<p><a title=\"WhatsYourPower\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/WhatsYourPower?refer=embed\">#WhatsYourPower<\/a> If you could have five minutes of superpowers, what would they be?<\/p>\n<p> <a target=\"_blank\" title=\"\u266c Rise Up (1st Half Custom) - Dubkiller and Mark Victor\" href=\"https:\/\/www.tiktok.com\/music\/Rise-Up-1st-Half-Custom-6859425001120991234?refer=embed\">\u266c Rise Up (1st Half Custom) &#8211; Dubkiller and Mark Victor<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h3>\u00a04. Marc Jacobs &#8211; #PerfectAsIAm<\/h3>\n<p>Maybe your nose is too big, or you have crooked teeth. Marc Jacobs is here to say your imperfections make you perfect\u2014and in an era where social media often amplifies our feelings of inadequacy, that\u2019s a message that resonates.<\/p>\n<p style=\"text-align: center;\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@marcjacobsfragrances\/video\/7234136152570137899\" data-video-id=\"7234136152570137899\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@marcjacobsfragrances\" href=\"https:\/\/www.tiktok.com\/@marcjacobsfragrances?refer=embed\">@marcjacobsfragrances<\/a> <\/p>\n<p>A celebration of individuality, personal truth and authenticity. PERFECT MARC JACOBS Eau de Toilette.<\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - MarcJacobsFragrances - MarcJacobsFragrances\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-MarcJacobsFragrances-7234136128603818794?refer=embed\">\u266c original sound &#8211; MarcJacobsFragrances &#8211; MarcJacobsFragrances<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h3>5. Duolingo &#8211; Evil Duo<\/h3>\n<p>The incessant reminders to practice your French (or face the consequences) were already meme fodder. Duolingo decided to lean into the movement, inspiring other companies to join in one of the best TikTok trends: If you can\u2019t beat the memers, join \u2018em.<\/p>\n<p style=\"text-align: center;\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@duolingo\/video\/7361475848450362670\" data-video-id=\"7361475848450362670\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@duolingo\" href=\"https:\/\/www.tiktok.com\/@duolingo?refer=embed\">@duolingo<\/a> <\/p>\n<p>Duo on the shelf\ud83d\udc41\ufe0f\ud83d\udc44\ud83d\udc41\ufe0f <a title=\"duolingo\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/duolingo?refer=embed\">#duolingo<\/a> <\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - shyannabae\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7252945485315525422?refer=embed\">\u266c original sound &#8211; shyannabae<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h3>6. JVN Hair &#8211; How-to Videos<\/h3>\n<p>If you\u2019re looking to increase your TikTok follower count, you\u2019ve got to give people a reason to follow you. You\u2019ve got to provide value. And in that regard, JVN\u2019s long list of hairstyling tips and tricks is a masterclass.<\/p>\n<p style=\"text-align: center;\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@jvnhair\/video\/7234302063876984110\" data-video-id=\"7234302063876984110\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@jvnhair\" href=\"https:\/\/www.tiktok.com\/@jvnhair?refer=embed\">@jvnhair<\/a> <\/p>\n<p>So chic! Make sure to use heat protection \ud83d\udd25 <a title=\"flatironwaves\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/flatironwaves?refer=embed\">#flatironwaves<\/a> <a title=\"jvnhair\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/jvnhair?refer=embed\">#jvnhair<\/a> <a title=\"hairstylistsoftiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/hairstylistsoftiktok?refer=embed\">#hairstylistsoftiktok<\/a> <\/p>\n<p> <a target=\"_blank\" title=\"\u266c Rise - Jacob Yoffee\" href=\"https:\/\/www.tiktok.com\/music\/Rise-6777316896363513858?refer=embed\">\u266c Rise &#8211; Jacob Yoffee<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h3>7. Gymshark &#8211; #Gymshark66<\/h3>\n<p>66% off all products for 66 minutes? Although some might call it a gimmick, Gymshark\u2019s catchy hashtag works because it\u2019s a basic but appealing message. The best TikTok marketing strategies keep it simple.<\/p>\n<p style=\"text-align: center;\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@rachelmendi\/video\/7341437677452987690\" data-video-id=\"7341437677452987690\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@rachelmendi\" href=\"https:\/\/www.tiktok.com\/@rachelmendi?refer=embed\">@rachelmendi<\/a> <\/p>\n<p>The next big GYMSHARK SALE! Mark your calendars \ud83d\udcc6  <a title=\"gymshark\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gymshark?refer=embed\">#gymshark<\/a> <a title=\"gymshark66\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gymshark66?refer=embed\">#gymshark66<\/a> <a title=\"gymsharksale\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gymsharksale?refer=embed\">#gymsharksale<\/a> <a title=\"deals\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/deals?refer=embed\">#deals<\/a> <\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - Rachelmendi\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7341437845695138606?refer=embed\">\u266c original sound &#8211; Rachelmendi<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h3>8. e.l.f. Cosmetics &#8211; #EyesLipsFace<\/h3>\n<p>Every aspect of this campaign seems perfectly suited to e.l.f. The brand name? Check. The meaning? On point. The messaging? Perfectly consistent. It\u2019s definitely one of the best TikTok branding campaigns we\u2019ve seen.<\/p>\n<p style=\"text-align: center;\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@elfyeah\/video\/7277935472574336299\" data-video-id=\"7277935472574336299\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@elfyeah\" href=\"https:\/\/www.tiktok.com\/@elfyeah?refer=embed\">@elfyeah<\/a> <\/p>\n<p>How do you express your e.l.f. \ud83d\udc83\ud83d\udd7a<a title=\"expressyourelf\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/expressyourelf?refer=embed\">#expressyourelf<\/a> <a title=\"eyeslipsface\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/eyeslipsface?refer=embed\">#eyeslipsface<\/a> <a title=\"elfcosmeticsuk\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/elfcosmeticsuk?refer=embed\">#elfcosmeticsuk<\/a> \ud83c\uddec\ud83c\udde7<\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - e.l.f. Cosmetics\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7277935522268416811?refer=embed\">\u266c original sound &#8211; e.l.f. Cosmetics<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h3>9. GoPro &#8211; User-Generated Content<\/h3>\n<p>Why pour resources into making content when you can piggyback off your users? That\u2019s GoPro\u2019s strategy, and it\u2019s actually a very effective TikTok engagement tactic. After all, the customers are always right.<\/p>\n<p style=\"text-align: center;\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@gopro\/video\/7400504538576211231\" data-video-id=\"7400504538576211231\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@gopro\" href=\"https:\/\/www.tiktok.com\/@gopro?refer=embed\">@gopro<\/a> <\/p>\n<p>@Gionata Livorti thank you for paying homage to our elders \ud83e\udd1d <a title=\"gopro\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gopro?refer=embed\">#gopro<\/a> <a title=\"goprobike\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/goprobike?refer=embed\">#goprobike<\/a> <a title=\"gopropov\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gopropov?refer=embed\">#gopropov<\/a> <a title=\"pov\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/pov?refer=embed\">#pov<\/a> <a title=\"mtb\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/mtb?refer=embed\">#mtb<\/a> <a title=\"stairs\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/stairs?refer=embed\">#stairs<\/a> <a title=\"staircase\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/staircase?refer=embed\">#staircase<\/a> <a title=\"bike\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bike?refer=embed\">#bike<\/a> <\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - GoPro\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7400504523325852446?refer=embed\">\u266c original sound &#8211; GoPro<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h3>10. Chubbies &#8211; Humorous Content<\/h3>\n<p>Chubbies produces shorts. Nothing revolutionary there. But that doesn\u2019t mean humor is off the table, and Chubbies is great at thinking outside the box for any opportunity to make its audience laugh.<\/p>\n<p style=\"text-align: center;\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@chubbiesshorts\/video\/7385044769535282475\" data-video-id=\"7385044769535282475\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@chubbiesshorts\" href=\"https:\/\/www.tiktok.com\/@chubbiesshorts?refer=embed\">@chubbiesshorts<\/a> <\/p>\n<p>What\u2019s next? Doing homework late on a Friday night? Tune in next week to find out what happens. <a title=\"chubbies\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/chubbies?refer=embed\">#chubbies<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\">#fyp<\/a> <a title=\"90s\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/90s?refer=embed\">#90s<\/a> <\/p>\n<p> <a target=\"_blank\" title=\"\u266c The 90s drama - Dave FitDad Ogleton\" href=\"https:\/\/www.tiktok.com\/music\/The-90s-drama-7359581950912285482?refer=embed\">\u266c The 90s drama &#8211; Dave FitDad Ogleton<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h3>11. Jones Road Beauty &#8211; Product Tutorials<\/h3>\n<p>Even when you provide a superior product, your customer must understand how to use it. If their experience doesn\u2019t stop at the cashier, why should yours? In that vein, Jones Road Beauty has greatly increased its brand presence by giving tips on how to apply makeup products.<\/p>\n<p style=\"text-align: center;\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@jonesroadbeauty\/video\/7379683659969793323\" data-video-id=\"7379683659969793323\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@jonesroadbeauty\" href=\"https:\/\/www.tiktok.com\/@jonesroadbeauty?refer=embed\">@jonesroadbeauty<\/a> <\/p>\n<p>This look will turn heads all summer long. The Makeup Travel Kit contains everything you need for a bronzy, summery glow. It includes: &#8211; Gel Bronzer gives a lightweight tan &#8211; Exclusive Mini Miracle Balm for a glowing blush &#8211; The Best Pencil to define the eye &#8211; Just a Sec for a summer shimmer &#8211; Cool Gloss as a fresh finish Watch as Jeanne applies The Makeup Travel Kit in Flushed. <a title=\"makeup\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/makeup?refer=embed\">#makeup<\/a> <a title=\"makeuptutorial\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/makeuptutorial?refer=embed\">#makeuptutorial<\/a> <a title=\"makeuphacks\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/makeuphacks?refer=embed\">#makeuphacks<\/a> <a title=\"summermakeup\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/summermakeup?refer=embed\">#summermakeup<\/a> <a title=\"summervibes\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/summervibes?refer=embed\">#summervibes<\/a> <a title=\"jonesroadbeauty\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/jonesroadbeauty?refer=embed\">#jonesroadbeauty<\/a> <a title=\"blush\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/blush?refer=embed\">#blush<\/a> <a title=\"blushtrend\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/blushtrend?refer=embed\">#blushtrend<\/a> <\/p>\n<p> <a target=\"_blank\" title=\"\u266c Junk Shop - Helvetia\" href=\"https:\/\/www.tiktok.com\/music\/Junk-Shop-6839879326670784514?refer=embed\">\u266c Junk Shop &#8211; Helvetia<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h3>12. SKIMS &#8211; Influencer Partnerships<\/h3>\n<p>SKIMS isn\u2019t just creative but also timely. Combining the hottest new influencers with trending events, like the 2024 Olympic Games? That\u2019s definitely a TikTok viral content tip your brand should consider.<\/p>\n<p style=\"text-align: center;\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@skims\/video\/7401590291213372714\" data-video-id=\"7401590291213372714\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@skims\" href=\"https:\/\/www.tiktok.com\/@skims?refer=embed\">@skims<\/a> <\/p>\n<p>@Team USA athletes @Paul Judas and @FrederickFlips lounge in our SKIMS for Team USA collection.<\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - SKIMS\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7401590244183804714?refer=embed\">\u266c original sound &#8211; SKIMS<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h3>13. Vessi &#8211; Stop Crying and Put Some Vessis On<\/h3>\n<p>These ads are what Gen Z calls \u201cout of pocket\u201d (translation: \u201cunnatural or inappropriate, but in potentially a quite funny way\u201d). Frankly, Vessi took a strategic risk by leaning into this dark humor\u2014but as the comments reveal, that risk has paid off.<\/p>\n<p style=\"text-align: center;\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@kallmekris\/video\/7029396315113065734\" data-video-id=\"7029396315113065734\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@kallmekris\" href=\"https:\/\/www.tiktok.com\/@kallmekris?refer=embed\">@kallmekris<\/a> <\/p>\n<p><a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad?refer=embed\">#ad<\/a> Stop crying, and put on some @vessi \ud83d\udc5f<\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - Kris HC\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7029396178236230406?refer=embed\">\u266c original sound &#8211; Kris HC<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h3>14. Disney Parks &#8211; #DisneyVacation<\/h3>\n<p>Disney has a tried-and-tested formula (their bio reads \u201cthe happiest place online\u201d), and guess what? It works. Sometimes, you just have to know your audience and give them what they want\u2014and that\u2019s a surefire way to increase TikTok followers.<\/p>\n<p style=\"text-align: center;\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@disneyparks\/video\/7396042781908651295\" data-video-id=\"7396042781908651295\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@disneyparks\" href=\"https:\/\/www.tiktok.com\/@disneyparks?refer=embed\">@disneyparks<\/a> <\/p>\n<p>It\u2019s Mickey Mouse! \ud83d\udc2d\ud83d\udcde (via @Destiny Marulanda) <a title=\"disney\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/disney?refer=embed\">#Disney<\/a> <a title=\"disneyparks\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/disneyparks?refer=embed\">#DisneyParks<\/a> <a title=\"disneyworld\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/disneyworld?refer=embed\">#DisneyWorld<\/a> <a title=\"magickingdom\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/magickingdom?refer=embed\">#MagicKingdom<\/a> <a title=\"mickeymouse\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/mickeymouse?refer=embed\">#MickeyMouse<\/a> <a title=\"mickey\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/mickey?refer=embed\">#Mickey<\/a> <a title=\"birthday\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/birthday?refer=embed\">#Birthday<\/a> <a title=\"wholesome\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/wholesome?refer=embed\">#Wholesome<\/a> <a title=\"surprise\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/surprise?refer=embed\">#Surprise<\/a><\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - Disney Parks\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7396042817874709279?refer=embed\">\u266c original sound &#8211; Disney Parks<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h3>15. Apple &#8211; #ShotOniPhone<\/h3>\n<p>Apple\u2019s campaign keeps the product quality front and center while (like all the best TikTok trends) providing users the chance to showcase their own creativity. Apple doesn\u2019t miss, and it\u2019s no surprise they\u2019ve got that sense of balance just right.<\/p>\n<p style=\"text-align: center;\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@byhmzaa\/video\/7223780790105050369\" data-video-id=\"7223780790105050369\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@byhmzaa\" href=\"https:\/\/www.tiktok.com\/@byhmzaa?refer=embed\">@byhmzaa<\/a> <\/p>\n<p>The best camera is the one you already have &#8211; shot on iPhone 13 pro max  <a title=\"shotoniphone\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/shotoniphone?refer=embed\">#shotoniphone<\/a> <a title=\"filmtok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/filmtok?refer=embed\">#filmtok<\/a> <a title=\"cinematic\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cinematic?refer=embed\">#cinematic<\/a> <a title=\"cinematography\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cinematography?refer=embed\">#cinematography<\/a> <a title=\"fyp\u30b7\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp%E3%82%B7?refer=embed\">#fyp\u30b7<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\">#fyp<\/a> <a title=\"film\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/film?refer=embed\">#film<\/a> <a title=\"cinematok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cinematok?refer=embed\">#cinematok<\/a> <a title=\"foryou\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foryou?refer=embed\">#foryou<\/a> <a title=\"videography\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/videography?refer=embed\">#videography<\/a> <a title=\"colorgrading\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/colorgrading?refer=embed\">#colorgrading<\/a> <a title=\"explor\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/explor?refer=embed\">#explor<\/a> <a title=\"\u0627\u0643\u0633\u0628\u0644\u0648\u0631\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/%D8%A7%D9%83%D8%B3%D8%A8%D9%84%D9%88%D8%B1?refer=embed\">#\u0627\u0643\u0633\u0628\u0644\u0648\u0631<\/a> <\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - \u062d\u0645\u0632\u0629\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7223780795831126786?refer=embed\">\u266c original sound &#8211; \u062d\u0645\u0632\u0629<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h3>16. Pepsi &#8211; #PepsiChallenge<\/h3>\n<p>Pepsi partnered with some of the world\u2019s biggest soccer stars, encouraging fans to show off their best dance moves. With <a href=\"https:\/\/www.tiktok.com\/business\/en-US\/inspiration\/pepsi-359?\">an impressively high engagement rate<\/a>, the campaigns resonated perfectly with Pepsi\u2019s audience.<\/p>\n<p style=\"text-align: center;\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@anygabriellyofficial\/video\/6872385305211636997\" data-video-id=\"6872385305211636997\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@anygabriellyofficial\" href=\"https:\/\/www.tiktok.com\/@anygabriellyofficial?refer=embed\">@anygabriellyofficial<\/a> <\/p>\n<p>Your turn to do the <a title=\"PepsiChallenge\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/PepsiChallenge?refer=embed\">#PepsiChallenge<\/a> now! \ud83e\udd2a\ud83e\udd0d\u2728 @pepsiglobal @nowunited<\/p>\n<p> <a target=\"_blank\" title=\"\u266c Feel It Now (Pepsi Challenge) - Now United\" href=\"https:\/\/www.tiktok.com\/music\/Feel-It-Now-Pepsi-Challenge-6870373700365993986?refer=embed\">\u266c Feel It Now (Pepsi Challenge) &#8211; Now United<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h3>17. Amazon &#8211; #AmazonFinds<\/h3>\n<p>Ever found yourself saying, \u201cI never knew I needed this\u201d? Amazon\u2019s immensely popular #AmazonFinds campaign encourages people to share the coolest, most useful, or just plain weirdest items you can purchase on the platform.<\/p>\n<p style=\"text-align: center;\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@justicebuys\/video\/7345543103786274090\" data-video-id=\"7345543103786274090\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@justicebuys\" href=\"https:\/\/www.tiktok.com\/@justicebuys?refer=embed\">@justicebuys<\/a> <\/p>\n<p>Number 3 is my fav \ud83d\ude2e\ud83d\ude0e <a title=\"productreview\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/productreview?refer=embed\">#productreview<\/a> <a title=\"amazon\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/amazon?refer=embed\">#amazon<\/a> <a title=\"amazonfinds\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/amazonfinds?refer=embed\">#amazonfinds<\/a> <a title=\"amazonmusthaves\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/amazonmusthaves?refer=embed\">#amazonmusthaves<\/a> <a title=\"products\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/products?refer=embed\">#products<\/a> <a title=\"justicebuys\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/justicebuys?refer=embed\">#justicebuys<\/a> <a title=\"product\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/product?refer=embed\">#product<\/a> <a title=\"gadgets\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gadgets?refer=embed\">#gadgets<\/a> <a title=\"unboxing\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/unboxing?refer=embed\">#unboxing<\/a> <a title=\"homeproducts\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/homeproducts?refer=embed\">#homeproducts<\/a> <a title=\"kitchenproducts\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/kitchenproducts?refer=embed\">#kitchenproducts<\/a> <\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - Justice Buys\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7345543264659639082?refer=embed\">\u266c original sound &#8211; Justice Buys<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h2><b>Marketer\u2019s Takeaway<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Here are our three key insights marketers should draw from these successful TikTok marketing campaigns:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To boost TikTok engagement, <\/span><b>authenticity is key<\/b><span style=\"font-weight: 400;\">. Don\u2019t be afraid to use humor, even if it\u2019s self-directed (or even a bit dark).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s crucial to <\/span><b>follow the current TikTok trends<\/b><span style=\"font-weight: 400;\">. They won\u2019t last forever, so your marketing team needs the freedom and agility to push out content quickly.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A strong TikTok presence <\/b><span style=\"font-weight: 400;\">is crucial to your overall marketing efforts, especially if your target customer base is under 30. Know your audience!\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">At the end of the day, try different tactics to see what works best for your brand. So long as you keep your audience front and center, we\u2019re confident you will find an approach that works for you!<\/span><\/p>\n<blockquote><p>Looking to maximize your TikTok engagement? Our AI-first marketing platform helps you generate great TikTok ideas in seconds.\u00a0 <a href=\"https:\/\/www.mediashower.com\/user\/free_trial\">Click here for a free trial.<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Going viral on TikTok? Not easy. Luckily Media Shower is on the case, pulling TikTok engagement tactics from top campaigns to help your brand thrive. <\/p>\n","protected":false},"author":113,"featured_media":21930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[459],"tags":[466],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/21928"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/113"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=21928"}],"version-history":[{"count":6,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/21928\/revisions"}],"predecessor-version":[{"id":23679,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/21928\/revisions\/23679"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media\/21930"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=21928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=21928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=21928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}