{"id":21889,"date":"2024-08-12T02:05:57","date_gmt":"2024-08-12T02:05:57","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=21889"},"modified":"2025-03-31T14:02:02","modified_gmt":"2025-03-31T14:02:02","slug":"repurpose-video-content","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/repurpose-video-content\/","title":{"rendered":"12 Places to Repurpose Your Video Content (+ Examples)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Are you getting the most out of your video content?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many marketers limit their video distribution to one platform (YouTube, TikTok, etc.), missing out on the opportunity to amplify their message across multiple channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, we&#8217;ll explore <\/span><b>12 powerful ways to repurpose your video content<\/b><span style=\"font-weight: 400;\"> to get the most ROI out of every video you produce.<\/span><\/p>\n<p><center><br \/>\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/H-Qu-hqk6j4?si=xgSClXaqWD5wwk4K\" width=\"780\" height=\"438\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/center><\/p>\n<h2>Social Media Platforms<\/h2>\n<p>You already know the key players: Facebook, Instagram, LinkedIn, TikTok, and X. Some of these platforms are more video-centric than others, but a well-placed video can go viral on any of them.<\/p>\n<p>When planning your campaign, use your past data to analyze your audience. That will help you determine which audiences will be most likely to interact with your video. (Facebook is better for B2C, LinkedIn is better for B2C, TikTok is better for younger audiences, etc.)<\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-21891 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/tiktok-mobile-app-open-in-a-phone.jpg\" alt=\"tiktok mobile app open in a phone\" width=\"780\" height=\"1165\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/tiktok-mobile-app-open-in-a-phone.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/tiktok-mobile-app-open-in-a-phone-201x300.jpg 201w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/tiktok-mobile-app-open-in-a-phone-686x1024.jpg 686w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/tiktok-mobile-app-open-in-a-phone-768x1147.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<h2>Blog Posts<\/h2>\n<p>Embedding videos in your blog content creates a multisensory experience that engages your audience on multiple levels. The content in each medium should be complementary: for example, text is scannable, so you can use text to summarize any points made in your longer video content.<\/p>\n<p>Of course, some people prefer text to video, while others prefer the opposite. Using video transcripts for written content gives your video content marketing two bites at the apple.<\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-21892 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/woman-journaling-on-a-desk-next-to-her-laptop-tablet-and-books.jpg\" alt=\"woman journaling on a desk next to her laptop, tablet, and books\" width=\"780\" height=\"520\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/woman-journaling-on-a-desk-next-to-her-laptop-tablet-and-books.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/woman-journaling-on-a-desk-next-to-her-laptop-tablet-and-books-300x200.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/woman-journaling-on-a-desk-next-to-her-laptop-tablet-and-books-768x512.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<h2>Email Campaigns<\/h2>\n<p>If you\u2019re already sending your followers newsletters or promotional emails, you can jazz it up by repurposing your video content into these formats. We recommend keeping it short and sweet!.<\/p>\n<p>Not only does a video element set your content apart from the competition, but it can also boost your click-through rates.<\/p>\n<p style=\"text-align: center;\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/sEa_QkrJZFQ?si=P5lBXTgz0XUuIBtW\" width=\"780\" height=\"438\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Website Homepages or Landing Pages<\/h2>\n<p>If you\u2019re already getting clicks on your web pages, engaging visitors with video content could be the next step to boosting those metrics further. These videos should be clear, concise, and valuable, providing information your visitor is already seeking.<\/p>\n<p>If properly implemented, an effective video content strategy can also increase your conversion rates\u2014a big plus.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-21893\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/4.jpeg\" alt=\"female influencer creating video content in front of a phone on a tripod \" width=\"780\" height=\"437\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/4.jpeg 600w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/4-300x168.jpeg 300w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<h2>YouTube Channel<\/h2>\n<p>Optimizing your videos for YouTube is a great way to repurpose video content. <a href=\"https:\/\/www.google.com\/search?q=youtube+daily+users&amp;oq=YouTube+daily+user&amp;gs_lcrp=EgZjaHJvbWUqBwgAEAAYgAQyBwgAEAAYgAQyBggBEEUYOTIHCAIQABiABDIICAMQABgWGB4yCAgEEAAYFhgeMggIBRAAGBYYHjIICAYQABgWGB4yCAgHEAAYFhgeMggICBAAGBYYHjIICAkQABgWGB6oAgCwAgA&amp;sourceid=chrome&amp;ie=UTF-8\">With over 120 million daily users<\/a>, YouTube provides unparalleled opportunities to get your content in front of possible customers.<\/p>\n<p>YouTube is all about the long game. If you can build a sizable subscriber base, your video content marketing should be both easier and more effective in the future, as you\u2019ll already have a built-in viewership.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-21894\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/5.jpeg\" alt=\"youtube logo\" width=\"780\" height=\"585\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/5.jpeg 2048w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/5-300x225.jpeg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/5-1024x768.jpeg 1024w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/5-768x576.jpeg 768w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/5-1536x1152.jpeg 1536w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<h2>Webinars<\/h2>\n<p>Using video content as live or recorded webinars is a great use of video in marketing. Providing detailed information on demand will not only be appreciated by your followers but can also save your client-facing teams a lot of time by answering questions upfront.<\/p>\n<p>Of course, there are multiple ways to repurpose webinar recordings. If you have lots of content available, you could even try a sound-only version, just like a podcast. (More on that later!)<\/p>\n<p style=\"text-align: center;\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/4yERUa0Aktc?si=FqnBOGUfjhzGfMdl\" width=\"780\" height=\"585\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h2>Online Courses or Training Modules<\/h2>\n<p>Another easy way to use video in marketing is by creating educational content. This tactic could require some effort on the part of your team, but once you have some videos ready, you might be surprised at how useful they prove.<\/p>\n<p>This is a top marketing tip for teams dealing with complex subject matters. Explaining details over text can be overwhelming; enhancing the learning experience with video is a better bet.<\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-21895 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/woman-training-a-team.jpg\" alt=\"woman training a team\" width=\"780\" height=\"520\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/woman-training-a-team.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/woman-training-a-team-300x200.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/woman-training-a-team-768x512.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<h2>Internal Communications<\/h2>\n<p>Not all your video content needs to be client-focused. Videos can also be a great way to broadcast news to your team, including updates and training opportunities.<\/p>\n<p>Rather than sending another easily missed email, using videos can be a great way to boost employee engagement while making sure your internal announcements are being noticed.<\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-21896 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/marketing-team-working-on-a-content-calendar.jpg\" alt=\"marketing team working on a content calendar\" width=\"780\" height=\"585\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/marketing-team-working-on-a-content-calendar.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/marketing-team-working-on-a-content-calendar-300x225.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/marketing-team-working-on-a-content-calendar-768x576.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<h2>Paid Ads<\/h2>\n<p>Video ads work. (Just think of how many people watch the Super Bowl for the commercials!)<\/p>\n<p>Of course, television commercials are just one way to reach customers. Making ads for TikTok, Instagram, or Facebook could provide superior returns, depending on your audience.<\/p>\n<p>It\u2019s expensive to make and broadcast video ad campaigns, so use <a href=\"https:\/\/mediashower.com\/blog\/scriptwriting-and-storyboarding\/\">reliable marketing techniques<\/a> to get the most out of your video content strategy.<\/p>\n<p style=\"text-align: center;\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ol0v779BlAA?si=7kL9PVpPcxBDUpAD\" width=\"780\" height=\"438\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Customer Testimonials or Case Studies<\/h2>\n<p>When delivering a message, consider not just your audience but also your messenger. Turning customer stories into compelling videos can showcase the real-life applications of your product.<\/p>\n<p>Don\u2019t underestimate the potential of video testimonials to build trust. Customers trust other customers\u2014you can use that to your advantage.<\/p>\n<p style=\"text-align: center;\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/6f242gSDTtg?si=pSsRTubDiSKzN9y6\" width=\"780\" height=\"438\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Podcast or Audio Content<\/h2>\n<p>Video doesn\u2019t work in every context, because sometimes people prefer to listen rather than watch. That\u2019s where audio content comes into its own.<\/p>\n<p>Extracting audio from videos for \u201cpodcasts\u201d is a great strategy if you have a large media library at your disposal. Ideally you\u2019ll grow your audience over time, ensuring a steady stream of listeners. (<a href=\"https:\/\/backlinko.com\/podcast-stats#:~:text=There%20are%20over%20464%20million,reach%20504.9%20million%20by%202024.\">Over 450 million people<\/a> listen to podcasts worldwide!)<\/p>\n<p>Even for one-off articles, repurposing video interviews as audio content can be effective if you feel your speakers\u2019 visual surroundings are underwhelming. Turn your weakness into a strength.<\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-21897 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/two-men-recording-a-podcast.jpg\" alt=\"two men recording a podcast\" width=\"780\" height=\"520\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/two-men-recording-a-podcast.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/two-men-recording-a-podcast-300x200.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/two-men-recording-a-podcast-768x512.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<h2>Event Presentations<\/h2>\n<p>Finally, using video content in live presentations can be a great way to capture the audience\u2019s attention while introducing new information. (Only do this if you are comfortable with your technology.)<\/p>\n<p>You\u2019ll want to keep the focus on your own personality, so we recommend using these video snippets to share highlights rather than a long, detailed info-dump. When it comes to using video in marketing, sometimes less is more.<\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-21898 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/young-lady-talking-on-an-event-presentation.jpg\" alt=\"young lady talking on an event presentation\" width=\"780\" height=\"520\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/young-lady-talking-on-an-event-presentation.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/young-lady-talking-on-an-event-presentation-300x200.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/08\/young-lady-talking-on-an-event-presentation-768x512.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<h2>Marketer\u2019s Takeaway<\/h2>\n<p>One of the key advantages to video content is its incredible versatility. Thirty minutes of video can be spun off into dozens of pieces of content.<\/p>\n<p>That said, don\u2019t go overboard on time. Even ten- or fifteen-second videos can be incredibly powerful if used at the right moment, so identifying the optimal place for video should be a core priority <a href=\"https:\/\/mediashower.com\/blog\/guide-to-b2b-video-marketing\/\">for your video marketing strategy<\/a>.<\/p>\n<p>Repurposing a video across multiple platforms is the best bet. Now, go forth and repurpose!<\/p>\n<blockquote><p>Unlock the full potential of your video content with Media Shower&#8217;s AI-powered marketing platform. <a href=\"https:\/\/www.mediashower.com\/user\/free_trial\">Click here to start your free trial<\/a>.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking to optimize your video marketing strategy? Media Shower examines twelve ways to repurpose video content. <\/p>\n","protected":false},"author":113,"featured_media":21890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[459],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/21889"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/113"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=21889"}],"version-history":[{"count":4,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/21889\/revisions"}],"predecessor-version":[{"id":23492,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/21889\/revisions\/23492"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media\/21890"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=21889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=21889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=21889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}