{"id":21822,"date":"2024-07-22T15:29:31","date_gmt":"2024-07-22T15:29:31","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=21822"},"modified":"2025-10-28T14:34:06","modified_gmt":"2025-10-28T14:34:06","slug":"how-to-start-a-linkedin-newsletter","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/how-to-start-a-linkedin-newsletter\/","title":{"rendered":"How to Start a LinkedIn Newsletter: A Step-by-Step Guide"},"content":{"rendered":"

TLDR:<\/b> Learn how to effectively start and grow your LinkedIn newsletter with our tips on content creation and engagement strategies.<\/span><\/p>\n

So what? <\/b>Getting a firm grip on your LinkedIn newsletter means better, deeper and more connections with your audience.<\/span><\/p>\n

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Introduction<\/h2>\n

What if you had a direct line to your LinkedIn followers, that pretty much guaranteed people would see the content you shared? That\u2019s how we think of <\/span>LinkedIn newsletters<\/b>.<\/span><\/p>\n

This guide will take you through all the steps needed to set up a successful LinkedIn newsletter, helping you boost reader engagement and build a loyal following.<\/span><\/p>\n

Quick Summary<\/h2>\n

This guide will help you: <\/span><\/p>\n

    \n
  • Understand the benefits of a LinkedIn newsletter:<\/b> Unlike LinkedIn posts, a LinkedIn newsletter gives you a platform to do longer-form content. LinkedIn actively promotes these newsletters beyond your network, to encourage more people to use its newsletter product.<\/span><\/li>\n
  • Learn how to set up and customize your newsletter:<\/b> We\u2019ll show you how to start your first LinkedIn newsletter, step-by-step with screenshots.<\/span><\/li>\n
  • Create engaging content:<\/b> We\u2019ll give you our best practices on creating interesting newsletters that will boost reader interaction and draw more subscribers.<\/span><\/li>\n<\/ul>\n

    What are LinkedIn Newsletters?<\/h2>\n

    LinkedIn newsletters are a separate part of the LinkedIn platform, allowing you to send weekly or monthly long-form newsletters to your \u201csubscribers\u201d (which are different from your LinkedIn \u201cfollowers\u201d). Key benefits include:<\/span><\/p>\n

      \n
    • Better engagement: <\/b>Because subscribers are required to opt in, they\u2019re already more interested in what you have to say. Because you can post longer-form content, this can lead to more interaction.<\/span><\/li>\n
    • Direct communication with your audience: <\/b>LinkedIn newsletters are a consistent, personal way to share insights and updates that your network will appreciate and positioning you as an authority.<\/span><\/li>\n
    • SEO visibility: <\/b>These newsletters appear as pages on LinkedIn, so they benefit from the site’s strong domain authority to rank your content higher in search engine results. <\/span><\/li>\n
    • LinkedIn promotion: <\/b>LinkedIn has been actively promoting its newsletter feature, so if you create a newsletter on the site, you\u2019ll benefit from that increased visibility and reach.<\/span><\/li>\n<\/ul>\n

      Setting Up Your LinkedIn Newsletter<\/h2>\n

      \"first<\/p>\n

      Follow these steps to set up a successful LinkedIn newsletter:<\/span><\/p>\n

      Step 1: Access the Newsletter Feature<\/h3>\n
        \n
      • Requirements:<\/b> Before you begin, make sure you have:
        \n<\/span>– Made recent posts
        \n<\/span>– Built at least 150 followers <\/span><\/li>\n
      • How to create your newsletter:<\/b> Access the newsletter feature by clicking \u201c<\/span>Write an article<\/b>\u201d on your homepage, clicking the \u201cManage\u201d dropdown in the upper right of the page, then selecting \u201c<\/span>Create a newsletter<\/b>.\u201d<\/span><\/li>\n<\/ul>\n

        Step 2: Create Your Newsletter<\/h3>\n
          \n
        • Choose an interesting name:<\/b> Choose simplicity over cleverness to ensure your newsletter\u2019s name is easily searchable \u2013 and that it clearly communicates the content focus.<\/span><\/li>\n
        • Write a good description:<\/b> Clearly outline what subscribers can expect from reading your newsletter, highlighting the value and insights they will get from each issue.<\/span><\/li>\n
        • Pick a cover image:<\/b> Use a high-quality image that resonates with your audience and reflects your newsletter\u2019s theme. To maintain authenticity, avoid using AI-generated images.<\/span><\/li>\n<\/ul>\n

          Step 3: Customize Your Newsletter<\/h3>\n
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          • Set publication frequency:<\/b> Choose a consistent schedule that you can maintain, whether that\u2019s weekly, bi-weekly or monthly.<\/span><\/li>\n
          • Defining your target audience:<\/b> Tailor your content to meet the specific interests and needs of your professional network.<\/span><\/li>\n
          • Configuring subscription settings:<\/b> Will you allow open subscriptions or will you restrict readership to connections? (We recommend open subscriptions, to build your audience.)<\/span><\/li>\n<\/ul>\n