{"id":21726,"date":"2024-07-15T02:19:01","date_gmt":"2024-07-15T02:19:01","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=21726"},"modified":"2025-05-22T16:30:50","modified_gmt":"2025-05-22T16:30:50","slug":"linkedin-newsletters","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/linkedin-newsletters\/","title":{"rendered":"The Marketer\u2019s Guide to LinkedIn Newsletters (+ Best Practices)"},"content":{"rendered":"<p>While you\u2019re undoubtedly familiar with LinkedIn posts, <strong>LinkedIn newsletters<\/strong> are a different product entirely, offering marketers a powerful new channel for content distribution.<\/p>\n<p>Unlike regular posts that can quickly get lost in the feed, LinkedIn newsletters provide a dedicated space for in-depth, valuable content that lands directly in your subscribers&#8217; LinkedIn notification feeds and inboxes. This free feature allows you to:<\/p>\n<ul>\n<li aria-level=\"1\">Build a loyal readership within your professional network<\/li>\n<li aria-level=\"1\">Showcase your expertise consistently<\/li>\n<li aria-level=\"1\">Reach beyond your immediate connections<\/li>\n<\/ul>\n<p>For those already sending out newsletters on platforms like MailChimp or HubSpot, adapting your existing content for LinkedIn is easy. This means you can build an entirely new audience for your newsletter with almost zero additional effort.<\/p>\n<p>In the following sections, we&#8217;ll share our <strong>best practices for using LinkedIn newsletters<\/strong>, from the hundreds of LinkedIn newsletters we\u2019ve created and deployed for our clients.<\/p>\n<h2>How Do I Create a LinkedIn Newsletter?<\/h2>\n<p>Follow this quick screenshot, or watch the short video below.<\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-21728 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/steps-to-create-a-LinkedIn-newsletter-.jpg\" alt=\"steps to create a LinkedIn newsletter\" width=\"780\" height=\"430\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/steps-to-create-a-LinkedIn-newsletter-.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/steps-to-create-a-LinkedIn-newsletter--300x165.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/steps-to-create-a-LinkedIn-newsletter--768x423.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p style=\"text-align: center;\"><iframe src=\"https:\/\/www.youtube.com\/embed\/3Kw01UxL5-A?si=doGc31ZnA4woCV0r\" width=\"780\" height=\"438\" frameborder=\"&quot;\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h2>LinkedIn Posts vs. LinkedIn Newsletters<\/h2>\n<ul>\n<li aria-level=\"1\"><strong>LinkedIn posts:<\/strong> These are simply links or messages you share with your immediate network or followers, your standard social media posts.<\/li>\n<li aria-level=\"1\"><strong>LinkedIn newsletters:<\/strong> This is a separate product within LinkedIn that allows you to create and deploy an original newsletter to anyone that subscribes, distributing each newsletter to their LinkedIn Inbox and feed.<\/li>\n<\/ul>\n<p><strong>LinkedIn wants you to use their newsletter product.<\/strong> So the company gives you a lot of free promotion to help make your newsletter a success, especially in the all-important premiere issue.<\/p>\n<p><strong>LinkedIn also gives marketers a number of additional tools<\/strong> for newsletters, including metrics to track engagement, which can give you additional insight into what your subscribers find interesting and useful.<\/p>\n<p>While LinkedIn posts are the foundation of your social media strategy, LinkedIn newsletters are a way to expand your audience, as well as leveraging the great content you\u2019re already building for your traditional email newsletter.<\/p>\n<h2>How to Create a LinkedIn Newsletter That Gets Read<\/h2>\n<p>Whatever goes in your traditional email newsletter can be easily repurposed for LinkedIn, so our usual newsletter best practices apply:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Your subject line is the single most important piece of your newsletter:<\/strong> it\u2019s the only thing that most people will see, so it needs to be clickworthy. Your best offer, your most interesting story, or your clickbaitiest headline should go first.<\/li>\n<li aria-level=\"1\"><strong>Lead with the story with the broadest interest.<\/strong> Most people don\u2019t care about your latest company award, but they do care about industry trends or a way to do their jobs better. You want a mix of industry and company-specific news.<\/li>\n<li aria-level=\"1\"><strong>Keep it simple:<\/strong> Format-wise, LinkedIn newsletters have limited styling capabilities \u2013 so keep your message simple. Think headlines, body text, and images, and not much else. No fancy templates or award-winning designs: it\u2019s all up to the writing.<\/li>\n<\/ul>\n<p>As with all newsletters, test and learn. Rule of thumb: send out 10 newsletters before you make judgments on what\u2019s working. Then you can start to reflect and optimize.<\/p>\n<h2>Your First LinkedIn Newsletter<\/h2>\n<p><span style=\"font-weight: 400;\">As we\u2019ve said, LinkedIn really wants you to use their newsletter product. So you can expect your first newsletter to get seen by a lot of people: far more than your typical LinkedIn post.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This promotion scales down over the next few issues, which means you will get the vast majority of your subscribers within the first three issues. Everything after that is incremental.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t let this be a stumbling block for starting your LinkedIn newsletter: you don\u2019t have to get it perfect! You\u2019ll get the promotion either way, and you\u2019ll start testing and learning what works for your new subscribers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The only way to get started is to get started.<\/span><\/p>\n<h2>How Often Should I Send My LinkedIn Newsletter?<\/h2>\n<p><a href=\"https:\/\/mediashower.com\/blog\/how-often-should-i-send-newsletters\/#:~:text=Media%20Shower%20research%20shows%20the,amounts%20to%20maximize%20customer%20engagement.\"><span style=\"font-weight: 400;\">Our research<\/span><\/a><span style=\"font-weight: 400;\"> has found the best schedule is at least once a month, but no more frequently than twice a week. Consistency is key.<\/span><\/p>\n<h2>How Many LinkedIn Newsletter Subscribers Should I Expect?<\/h2>\n<p>Across our clients, we\u2019ve found that LinkedIn newsletters typically attract about 25% of your total LinkedIn followers. So if your business has 10,000 followers, plan on about 2,500 newsletter subscribers. Anything past that is gravy.<\/p>\n<p>Keep in mind that newsletter subscribers and LinkedIn followers are two separate groups. A follower can also be a subscriber, so there may be overlap. But you will also have some subscribers that are not followers.<\/p>\n<p>To be safe, then, we recommend adding subscribers and followers together when reporting your LinkedIn numbers. There may be some double-counting, but it\u2019s close enough.<\/p>\n<h2>Case Studies of Successful LinkedIn Newsletters<\/h2>\n<ul>\n<li aria-level=\"1\"><strong><a href=\"https:\/\/www.linkedin.com\/newsletters\/elevate-6494301352968146944\/\">#Elevate<\/a> by Bob Glazer: <\/strong>This newsletter targets entrepreneurs with interesting, timely content on leadership and culture building.<br \/>\n<strong>Takeaway and lesson learned: <\/strong>Focus on a specific audience and laser-target them with great content. Defining a niche audience lets you provide highly relevant content that resonates deeply with their specific needs and challenges.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-21730\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/4.png\" alt=\"#Elevate newsletter on Linkedin\" width=\"780\" height=\"396\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/4.png 717w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/4-300x152.png 300w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<ul>\n<li aria-level=\"1\"><strong><a href=\"https:\/\/www.linkedin.com\/newsletters\/innovation-re-imagined-6929874141818871808\/\">Innovation Re:Imagined<\/a>: <\/strong>From global accounting firm Ernst &amp; Young, this publication brings readers engaging news and analysis about cutting-edge technologies.<br \/>\n<strong>Takeaway and lesson learned:<\/strong> Stay up-to-date on industry trends, then share your insights with your audience. Leveraging industry expertise positions you as a thought leader.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"size-full wp-image-21732 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/5.png\" alt=\"Innovation Re:Imagined LinkedIn newsletter\" width=\"688\" height=\"341\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/5.png 688w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/5-300x149.png 300w\" sizes=\"(max-width: 688px) 100vw, 688px\" \/><\/p>\n<ul>\n<li aria-level=\"1\"><strong><a href=\"https:\/\/www.linkedin.com\/newsletters\/dorie-clark-newsletter-6640647216497209344\/\">Dorie Clark Newsletter<\/a>:<\/strong> With the tagline \u201cGet your best ideas heard in a noisy world,\u201d\u00a0 this newsletter from consultant author and Columbia University professor Dorie Clark offers excellent business and life success tips.<br \/>\n<strong>Takeaway and lesson learned: <\/strong>Give your readers actionable advice that will help them achieve their goals. This will build trust and establish your newsletter as a valuable resource.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"size-full wp-image-21733 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/Dorie-Clark-newsletter.jpg\" alt=\"Dorie Clark newsletter\" width=\"780\" height=\"429\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/Dorie-Clark-newsletter.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/Dorie-Clark-newsletter-300x165.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/Dorie-Clark-newsletter-768x422.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><strong>Marketer\u2019s Takeaway:<\/strong> LinkedIn newsletters can be a powerful distribution channel for your email marketing. Using our tips will help you develop and deploy a LinkedIn newsletter that lasts.<\/p>\n<blockquote><p>Media Shower has developed and deployed hundreds of LinkedIn newsletters for B2B businesses like yours. <a href=\"https:\/\/www.mediashower.com\/user\/free_trial\">Click here for a free trial of our award-winning marketing platform<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Create high-performing newsletters with our actionable tips.<\/p>\n","protected":false},"author":113,"featured_media":21727,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[459],"tags":[466],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/21726"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/113"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=21726"}],"version-history":[{"count":6,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/21726\/revisions"}],"predecessor-version":[{"id":23915,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/21726\/revisions\/23915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media\/21727"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=21726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=21726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=21726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}