{"id":21680,"date":"2024-07-01T02:23:56","date_gmt":"2024-07-01T02:23:56","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=21680"},"modified":"2024-07-01T02:47:00","modified_gmt":"2024-07-01T02:47:00","slug":"podcast-guest-advice","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/podcast-guest-advice\/","title":{"rendered":"How to Be the Podcast Guest Everyone Remembers"},"content":{"rendered":"<p><b>TLDR: <\/b><span style=\"font-weight: 400;\">Own being a memorable podcast guest with our top suggestions on research, engagement and promotion. Follow our podcast best practices for successful guest appearances!<\/span><\/p>\n<p><b>So what? <\/b><span style=\"font-weight: 400;\">Being a memorable podcast guest can boost your brand, broaden your professional network and open doors to new opportunities. Mastering podcast etiquette will ensure that you leave a lasting, positive impression.<\/span><\/p>\n<hr \/>\n<h2>Introduction<\/h2>\n<p>Podcasts have been around for a few decades, but in recent years they\u2019ve become a staple of media consumption, with audiences tuning in for everything from politics to true crime. Being a memorable podcast guest can significantly boost an individual or company\u2019s brand and open <a href=\"https:\/\/mediashower.com\/blog\/content-to-launch-a-new-product\/\">new opportunities<\/a>.<\/p>\n<p>When we recently featured LipDub.AI Vice President of Marketing Benjamin Hoehn on a <a href=\"https:\/\/www.linkedin.com\/events\/7205923914730913794\/comments\/\">recent episode<\/a> of Media Shower\u2019s own podcast series, he was well-prepared, engaging, and informative: a great model for how to be a great guest.<\/p>\n<p>In this guide, we\u2019ll equip you with the tips, strategies and best practices you need for becoming the guest everybody wants on their show. Whether you want to understand podcast etiquette or learn how to podcast effectively, you&#8217;ll find valuable insights below.<\/p>\n<h2>Preparing for the Podcast<\/h2>\n<p>So you\u2019ve been invited to (or otherwise made it onto the guest list of) a podcast. What now?<\/p>\n<p><strong>1. Do Your Research<\/strong><\/p>\n<p>First, <strong>listen to the podcast that\u2019s hosting you<\/strong>, so you know its theme and audience and are acquainted with its tone and style. (Amazing how many people don\u2019t do this!)<br \/>\nGet familiar with the host&#8217;s preferences, quirks, and sense of humor (if they have one). This will help you anticipate the kinds of questions you\u2019ll be asked, as well as the way the host generally runs the show.<\/p>\n<p><em><strong>Example in action: <\/strong>Hoehn\u2019s recent guest spot on the Media Shower podcast. His presentation made clear that he\u2019d done his homework; he knew our audience and what they expected to learn.<\/em><\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-21682 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/the-one-person-army-webinar.jpg\" alt=\"the one-person army webinar\" width=\"780\" height=\"598\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/the-one-person-army-webinar.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/the-one-person-army-webinar-300x230.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/the-one-person-army-webinar-768x589.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><strong>2. Know Your Audience<\/strong><\/p>\n<p>Learn the profile of the podcast\u2019s target audience. Then tailor your message to that audience\u2019s interests and needs. Speaking to listeners in a way that identifies and solves their problems increases the impact of your message.<\/p>\n<p><em><strong>Example in action:<\/strong> Popular business podcast \u201c<a href=\"https:\/\/tim.blog\/podcast\/\">The Tim Ferriss Show<\/a>.\u201d Just about every guest seems like an expert on Ferriss\u2019 audience, often directly addressing pain points and other concerns of the regular show listeners.<\/em><br \/>\n<em><em><br \/>\n<\/em><\/em><img loading=\"lazy\" class=\"size-full wp-image-21683 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/tim-ferris-website.jpg\" alt=\"tim ferris website\" width=\"780\" height=\"425\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/tim-ferris-website.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/tim-ferris-website-300x163.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/tim-ferris-website-768x418.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><strong>3. Write Down Your Talking Point<\/strong><\/p>\n<p>Note the main points you want to make, so you stay focused and don\u2019t wander too far afield. Practice telling stories that illustrate your points; they\u2019ll make your presentation or responses more likely to stick with people.<\/p>\n<p><em><strong>Example in action: <\/strong>\u201c<a href=\"https:\/\/themoth.org\/podcast?gad_source=1&amp;gclid=CjwKCAjwm_SzBhAsEiwAXE2Cv2DgCpJO_kRJ51_L-cYehlIMzPq58VdzpZgrqbaYDVRPLQxIn4kaTxoCnrwQAvD_BwE\">The Moth<\/a>,\u201d a podcast known for its guests\u2019 evocative storytelling. This show manages to make listeners feel exactly what the guests intended, and that\u2019s no easy task.<\/em><\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-21684 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/the-moth-website-above-the-fold.jpg\" alt=\"the moth website above the fold\" width=\"780\" height=\"441\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/the-moth-website-above-the-fold.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/the-moth-website-above-the-fold-300x170.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/the-moth-website-above-the-fold-768x434.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><strong>4. Prep Your Setup<\/strong><\/p>\n<p>Make sure you have everything you need for a stellar guest experience.<\/p>\n<ul>\n<li><strong>Microphone<\/strong>: Try the<a href=\"https:\/\/www.amazon.com\/Studio-quality-Microphone-Podcasting-Production-Instrument\/dp\/B084P1CXFD\"> R\u00d8DE NT-USB<\/a>, the <a href=\"https:\/\/www.amazon.com\/Audio-Technica-ATR2100x-USB-Cardioid-Microphone-ATR\/dp\/B07ZPBFVKK\">ATR2100<\/a> or the <a href=\"https:\/\/www.amazon.com\/Samson-Q2U-Microphone-Headphones-Windscreen\/dp\/B00FWN32HI\/ref=sr_1_11?crid=2RKLVPJKJ002N&amp;dib=eyJ2IjoiMSJ9.a5Cs3NUkTrQYhkZcMSI8W1kg-2Jj4nqr2H5Whwz0LUPLfUOxcN23Q48JEEVwOdawpzvXv5HmWyuKTCam91hLKrVse3eof6QSJP-_6G6qVE0ELt6xQDWTKRQUy_IHcQfmKJQ0wqtk_Q3ed62a99kmsVOzq1_Lpvb-0wlD-3NQzTuVywoNzkrDNcMcPZeIjPnf.wHCSxyyvyzFVWisfBGBktwBhYWFj5Ad_cAgs-1fJBrM&amp;dib_tag=se&amp;keywords=Samson+2QU&amp;qid=1719692529&amp;s=musical-instruments&amp;sprefix=samson+2qu%2Cmi%2C102&amp;sr=1-11\">Samson 2QU<\/a>, each of which you can find for under $100.Ask if the host will be recording video; if so, you\u2019ll need a camera, tripod, and light:<\/li>\n<li><strong>Cameras<\/strong>:<a href=\"https:\/\/www.bhphotovideo.com\/c\/product\/1748810-REG\/canon_eos_r50_mirrorless_camera.html\"> Try the Canon EOS R50<\/a> or<a href=\"https:\/\/www.amazon.com\/Sony-Alpha-ZV-E10-Interchangeable-Mirrorless\/dp\/B09BBLH4SG\"> Sony Alpha ZV-E10<\/a><\/li>\n<li><strong>Tripod<\/strong>:<a href=\"https:\/\/www.amazon.com\/MeFOTO-Classic-Carbon-Roadtrip-Monopod\/dp\/B00NMPI72S\"> MeFoto RoadTrip<\/a> is a good option.<\/li>\n<li><strong>Light<\/strong>:<a href=\"https:\/\/www.amazon.com\/Neewer-48cm-LED-Ring-Light\/dp\/B08DNKR4TV\/ref=sr_1_4?dib=eyJ2IjoiMSJ9.ZnFdBVoi8iNyZ-LP9TeG5qDB695BjzwjNczxZXiB93_kA33TwtHboOGC7Hh_Cocdj34_63HOLHmWjB4Zo77GuuUCQp5cY-QdzHmekYmU1HGwgTDJ5TgUTKQQvOzszes26eg6hh9Pi6MQPOWx_7Zx-pCVQ4KOqqLa852oiDbE6gZ1p5oRJfNvHR7jMt8UcoQ_fic5SUdJytUyifcvsnUPDvaetll6ccpe2OQYBa0fIZM.z_SECcu1PUcye5cVmBkucLp89M2PL1W49J6tuHwAi5U&amp;dib_tag=se&amp;keywords=Neewer+Ring+Light+Kit%3A&amp;qid=1715374545&amp;sr=8-4\"> Neewer Pro 18&#8243; LED Ring light<\/a> (note: lighting is the trickiest part to get right, so see<a href=\"https:\/\/www.youtube.com\/watch?v=ZFbiZIsS9vQ\"> this guide<\/a> and consider multiple lights).<\/li>\n<li><strong>Internet<\/strong>: Don\u2019t forget a stable internet connection; you\u2019ll require it for clear, uninterrupted audio and video.<\/li>\n<li><strong>Space<\/strong>: You\u2019ll also need a space where you won\u2019t be interrupted or distracted and can count on quiet. If shooting video, be sure your background is as clean, uncluttered, and well-lit as possible.<\/li>\n<\/ul>\n<p><em><strong>Example in action:<\/strong> \u201c<a href=\"https:\/\/radiolab.org\/podcast\">Radiolab<\/a>.\u201d This is one of the best-known science podcasts out there, and for good reason: its production quality is impeccable.<\/em><img loading=\"lazy\" class=\"size-full wp-image-21685 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/radiolab-website.png\" alt=\"radiolab website\" width=\"780\" height=\"373\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/radiolab-website.png 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/radiolab-website-300x143.png 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/radiolab-website-768x367.png 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<h2>During the Podcast<\/h2>\n<p><b>1. Create a Rapport with Your Host<\/b><\/p>\n<p><b><\/b>Start things off with some friendly small talk to break the ice. Showing interest in the host in a way that makes clear you pay attention to their work will go a long way in establishing a solid connection between you two.<\/p>\n<p><em><strong>Example in action:<\/strong> Hoehn&#8217;s guest appearance on the Media Shower podcast. Hoehn connected with host and Media Shower CEO John Hargrave by talking about shared interests and previous podcast episodes.\u00a0<\/em><\/p>\n<p><b>2. Communicate with Clarity and Confidence<\/b><\/p>\n<p>When it\u2019s your turn to talk, make sure your pace is neither too quick nor too slow and that your diction is clear. Also, stay away from jargon, overly technical terms and anything else that could be considered \u201cinside baseball.\u201d Keep your explanations simple and comprehensible by a broad audience.<\/p>\n<p><em><strong>Example in action:<\/strong> \u201c<a href=\"https:\/\/www.ted.com\/podcasts\/ted-radio-hour\">TED Radio Hour<\/a>.\u201d This podcast features TED speakers who are experts in various fields, including technology, education, art and psychology, and they\u2019re chosen for their ability to convey complex ideas in a way that makes them accessible and interesting.<\/em><\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-21686 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/TED-Radio-hour.jpg\" alt=\"TED Radio hour\" width=\"780\" height=\"378\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/TED-Radio-hour.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/TED-Radio-hour-300x145.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/TED-Radio-hour-768x372.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><strong>3. Engage and Respond<\/strong><\/p>\n<p>Be an active listener throughout your time on the podcast. When responding to the host\u2019s questions, don\u2019t race to answer. Respond with thought. This shows respect for the host and the listeners and keeps the conversation from detouring into meaninglessness.\u00a0\u00a0Sharing actionable tips and real-life stories will keep listeners interested and make your message more memorable.<\/p>\n<p><em><strong>Example in action:<\/strong> Guy Raz\u2019s \u201c<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/how-i-built-this-with-guy-raz\/id1150510297\">How I Built This<\/a>.\u201d Guests frequently offer deep insights into the entrepreneurial process, from an initial idea to scaling a business.<\/em><img loading=\"lazy\" class=\"size-full wp-image-21687 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/apple-podcast.jpg\" alt=\"apple podcast\" width=\"780\" height=\"380\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/apple-podcast.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/apple-podcast-300x146.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/apple-podcast-768x374.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<h2>After the Podcast<\/h2>\n<p><b>1. Promote the Episode<\/b><\/p>\n<p><b><\/b>Once the episode is live, share it on all your social media platforms and professional networks. Urge your followers to listen and engage with it; consider asking for their thoughts and\/or feedback on the episode.<\/p>\n<p><em><strong>Example in action:<\/strong> Hoehn leveraged his sizable LinkedIn network to bolster the reach of his podcast appearance, spotlighting the usefulness of promotion.\u00a0<\/em><\/p>\n<p><b>2. Follow Up<br \/>\n<\/b><\/p>\n<p>Those manners your parents taught you weren\u2019t for nothing. Use them to send a thank-you note or an email to the podcast host expressing your gratitude for the opportunity to be on the show.<br \/>\nIt\u2019s a simple gesture that won\u2019t take you much time or effort \u2013 yet it will do wonders to build a lasting professional relationship with the host. (If you enjoyed the experience, consider offering to return for future episodes, too!)<\/p>\n<p><em><strong>Example in action<\/strong>: Tim Ferriss and Bren\u00e9 Brown. Well-known researcher\/author Brown has been a guest on Ferriss&#8217; podcast several times, and as a result, Brown and Ferriss have built a strong professional relationship. Ferriss frequently recommends Brown\u2019s books to his listeners.\u00a0<\/em><\/p>\n<p><b>3. Interact with the Audience<\/b><\/p>\n<p><b><\/b>Engage with the podcast\u2019s listeners by responding to their comments and questions. This will show that you value their input and help you forge relationships that could lead to business for you down the road.<\/p>\n<p><em><strong>Example in action:<\/strong> (OK, so he\u2019s the host, not a guest, but\u00a0 \u2026 ) Pat Flynn, host of the \u201c<a href=\"https:\/\/www.smartpassiveincome.com\/spi\/\">Smart Passive Income<\/a>\u201d podcast. Flynn used feedback from the audience to refine the content and promotional strategy of what became a best-selling book, \u201cWill it Fly?\u201d<\/em><\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-21688 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/spi-podcast.jpg\" alt=\"spi podcast\" width=\"780\" height=\"410\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/spi-podcast.jpg 780w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/spi-podcast-300x158.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/07\/spi-podcast-768x404.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<h2>Conclusion<\/h2>\n<p>Becoming a memorable, in-demand podcast guest means thorough preparation, effective communication and active audience engagement.<\/p>\n<p>By researching the podcast ahead of time, understanding the audience, prepping main talking points and ensuring that you have a great-sounding (and great-looking!) setup, you can make a lasting impact that can expand your brand.<\/p>\n<p>During the podcast, focus on building rapport with the host, communicating clearly and sharing interesting, valuable content. Afterward, promote the episode and engage with the audience.<\/p>\n<p>By implementing these podcast best practices you can be a standout podcast guest \u2013 and that can mean getting asked back again and again.<\/p>\n<p><span style=\"font-weight: 400;\">______________________<\/span><\/p>\n<blockquote><p>At Media Shower, we\u2019ve helped over 500+ clients improve their communication and marketing. <a href=\"https:\/\/www.mediashower.com\/user\/free_trial\">Click to get a free trial<\/a> of the Media Shower marketing platform.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to be a standout podcast guest with our tips on preparation, engagement and promotion. <\/p>\n","protected":false},"author":113,"featured_media":21681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[459],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/21680"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/113"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=21680"}],"version-history":[{"count":12,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/21680\/revisions"}],"predecessor-version":[{"id":21700,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/21680\/revisions\/21700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media\/21681"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=21680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=21680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=21680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}