{"id":21254,"date":"2024-04-15T06:20:09","date_gmt":"2024-04-15T06:20:09","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=21254"},"modified":"2024-04-15T16:14:39","modified_gmt":"2024-04-15T16:14:39","slug":"ai-marketing-dream-team","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/ai-marketing-dream-team\/","title":{"rendered":"AI + Humans = The Marketing Dream Team"},"content":{"rendered":"

In marketing, there is no bigger topic of conversation than generative AI.<\/strong> This new technology represents a paradigm shift in the creative industries, causing excitement and concern in equal measure.<\/p>\n

At Media Shower, we’ve spent the past two years exploring how to best help marketers utilize this new technology. At the same time, we still have humans, our award-winning creative team, \u00a0doing the work.<\/strong> (There’s a human writing this now.)<\/p>\n

We’ve developed a philosophy around AI: that it serves as an accelerating technology for marketers<\/strong>, to help them become much more productive — but human creativity is still needed for greatness.<\/p>\n

In this guide, we discuss our AI principles,<\/strong> which we are sharing freely in hopes that it will help you navigate this new technology, too.<\/p>\n

History is Repeating Itself<\/h2>\n

For us, AI is just another technology revolution.<\/strong> History is filled with examples of new technologies that shook the foundations of society, from the printing press to the Internet. These technologies generally make people much more productive, and reshape jobs (and entire industries) in the process.<\/p>\n

Consider the Industrial Revolution: the use of machinery to perform tasks previously accomplished by humans was heralded as a new dawn for production. Companies could build things faster, on a massive scale, with far fewer errors.<\/p>\n

This was frightening for many workers, and even today is a perceived threat in many industries. A 2019 Pew Research study<\/a> showed that 48% of participants felt that automation would have largely negative consequences for workers in the U.S. Several industries, especially those like automotive or other manufacturing, saw automation as a threat to their livelihood.<\/p>\n

Today, we can\u2019t imagine a world without it. As old jobs are made far more productive, new jobs emerge, and the economy grows. Instead of taking one month to build an automobile, the automated assembly line reduced the time to one day.<\/p>\n

The same thing is happening today with generative AI:<\/p>\n