In this guide, we\u2019ll show you a few of these content optimization success stories<\/strong> and reveal the playbook that we use.<\/p>\n Note<\/strong>: Bitcoin Market Journal is a publication of Media Shower, focused on responsible digital asset and DeFi investment research.\u00a0<\/em><\/p>\n One of the significant challenges of creating content in the digital asset industry is balancing the demand for insight and up-to-date information. You\u2019ve got to be fast, but you\u2019ve also got to be accurate.<\/p>\n This space is incredibly competitive, with thousands of sites covering the industry. But reliable information is often hard to find, especially when it comes to real-time updates of real-time rates.<\/p>\n Take, for example, one of our most popular articles, listing current Stablecoin Interest Rates<\/a>.<\/p>\n For those unfamiliar with digital assets, a \u201cstablecoin\u201d is an asset where the token is pegged to a traditional currency, like the U.S. dollar. Investors can invest these stablecoins in interest-bearing accounts, much like investing dollars in a savings account or money market fund.\u00a0<\/span><\/p>\n We wanted to ensure that visitors found our page at the top of Google when they searched for stablecoin rates.\u00a0<\/span><\/p>\n The article’s structure is relatively simple: we provide short but well-researched descriptions of each stablecoin and lending platform. We launched with a simple page, to see how users liked it.<\/p>\n Our approach is to watch our pages using third-party tools like <\/span>AHREFs<\/span><\/a>, and when they start attracting organic keywords in <\/span>Google, to double down on our early winners.<\/p>\n So as this page gained traction in Google, we developed an optimization plan:<\/p>\n Then we developed an optimization schedule, to update this article every week:<\/p>\n Additionally, our writers refresh the page itself a few times per year, making structural changes as needed. The results?<\/p>\n This is a strategy that we\u2019ve carried over into other articles of the same type, all of which are ranked in the top SERPs position with a Featured Snippet.<\/p>\n The approach in a nutshell: we create well-researched pages around hard-to-find information. We launch small, watch for traction in Google, then double down on our winners. This is the winning optimization approach.<\/p>\n When we began exploring AI tools for marketers, our \u201cstart small\u201d approach was to create pages with lists of prompts that marketers could use in tools like ChatGPT.<\/p>\n As these started getting traction in Google, we made a major upgrade, developing our own AI chatbot assistants that marketers could use immediately, right in the page.<\/p>\n As this approach has gained more and more traffic, we\u2019ve developed more and more AI assistants for our most popular pages. Take, for example, our article on the Top 15 Content Distribution Channels<\/a>:<\/p>\n This page is often in our top 10 performers based on keyword placement and rankings. The original article was an informative list of content distribution platforms divided into categories (press releases, social media advertising, influencer matching, etc.).<\/p>\n We added a new AI assistant that now gives marketers help with a content distribution plan for their business. Because people are now more engaged with the page \u2013 and with our site \u2013 the rankings continue to climb.<\/p>\n This page now ranks highly for key terms such as \u201ccontent distribution services,\u201d \u201ccontent distribution companies,\u201d and \u201cmedia distribution companies\u201d (all at #1 position).<\/p>\n We\u2019ve used this AI playbook to greatly increase the value of many other pages. Take, for example, our Quick Guide to Marketing and Sales One-Pagers<\/a>:<\/p>\n This page has quickly shot to one of our most valuable pages over the past six months. What started as a straightforward guide to one-pagers now includes:<\/p>\n The page now ranks highly with keywords such as \u201cone pager examples,\u201d attracting nearly 100 new keywords over the last quarter. We\u2019re also featuring these refreshes in our weekly newsletter, which has increased engagement significantly.<\/p>\n Again, we started small, looked for traction, then optimized and improved. Since launching these new AI assistants, we\u2019ve seen these pages consistently show up as our fastest-growing assets both in traffic and ranking:<\/p>\n Wellness and nutrition is another competitive industry, and while content in this topic area is popular, there\u2019s a lot of it. It takes a new strategy to get your food-related content in front of buyers in search results.<\/p>\n One of our food industry clients had hundreds of pages developed by Media Shower, which we optimized heavily for 2024. Using our playbook, we:<\/p>\n By leveraging original data, that was available nowhere else, these articles steadily gained keyword rankings. In a few months, 17 of these keywords ranked on page one of Google, with a total traffic increase of 76% year-over-year.<\/p>\n By positioning our client as the trend reporter of their industry, they actually became a trend setter, and one of the most popular go-to destinations for other food industry executives.<\/p>\n Remember: these results stick<\/strong>. Unlike paid search, where your traffic stops the instant you turn off your AdWords campaign, organic results last for months and years.<\/p>\n Some good rules of thumb:<\/p>\n Start small.<\/p>\n Look for traction.<\/p>\n Double down on your winners.<\/p>\n Creating wildly successful websites with loads of traffic is a long game. You\u2019ve got to throw a lot of stuff at the wall, and eventually some of it will stick. Take the sticky stuff, make it even stickier. Rinse and repeat.<\/p>\n Many people think SEO is something you do before the content is published. Our approach is the reverse: of course we launch with good SEO, but we do a lot more optimization after the fact, to make our winners even stronger and better.<\/p>\n There\u2019s no shortcut, except using a company like Media Shower to help you. When you\u2019re ready, give us a call.<\/p>\n We\u2019re ready to make your marketing content work for you, today and a year from today. Get <\/span><\/i>Better. Content. Faster<\/span><\/i><\/a>.<\/p>\nBitcoin Market Journal: Weekly Updates of Hard-To-Find Information<\/h2>\n
![\"example](\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/01\/example-of-the-BMJ-Journal.jpg\")
<\/p>\n![\"Stablecoin](\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/01\/3-1-1.png\")
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![\"Stablecoin](\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/01\/4.png\")
<\/p>\n![\"BMJ](\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/01\/BMJ-page-analysis-by-Ahrefs.jpg\")
<\/p>\n![\"BMJ](\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/01\/BMJ-organic-pages-and-organic-traffic.png\")
<\/p>\nMedia Shower: Adding AI Resources<\/h2>\n
![\"Content](\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/01\/Content-distribution-companies.jpg\")
<\/p>\n![\"keyword](\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/01\/8.png\")
<\/p>\n![\"Quick](\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/01\/Quick-guide-to-marketing-and-sales-one-pagers.jpg\")
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![\"our](\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/01\/10.png\")
<\/p>\n![\"organic](\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/01\/11.png\")
<\/p>\nFood Industry Client: Using Original Research<\/h2>\n
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How Often Should I Optimize?<\/h2>\n
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\n<\/span><\/li>\n<\/ul>\nMarketer\u2019s Takeaway<\/h2>\n
![\"CTA](\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2024\/01\/3-1.png\")
<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"