{"id":20008,"date":"2024-07-18T09:00:25","date_gmt":"2024-07-18T09:00:25","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=20008"},"modified":"2025-10-28T14:35:19","modified_gmt":"2025-10-28T14:35:19","slug":"b2b-ebooks","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/b2b-ebooks\/","title":{"rendered":"Best Practices for B2B Ebooks (with Examples)"},"content":{"rendered":"<blockquote><p>At Media Shower, we&#8217;ve created hundreds of ebooks for our clients.<\/p>\n<p>Now, we&#8217;re sharing our secrets.<\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">This guide will cover our best practices for B2B ebooks, with great examples and copy-and-paste outlines. We\u2019ll cover the ideal length and layout with creative ideas on how you can innovate on the usual ebook format. And we\u2019ll give you our answer to that age-old marketing question: <\/span><i><span style=\"font-weight: 400;\">to gate, or not to gate?<\/span><\/i><br \/>\n<center><br \/>\n<iframe width=\"780\" height=\"438\" src=\"https:\/\/www.youtube.com\/embed\/H-Qu-hqk6j4?si=xgSClXaqWD5wwk4K\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe><br \/>\n<\/center><\/p>\n<h2>What is an Ebook?<\/h2>\n<p><span style=\"font-weight: 400;\">If you type \u201cebook\u201d into Google, you\u2019ll most likely run into pages referring to electronic books: fiction, non-fiction, or books for popular consumption.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For B2B marketers, ebooks refer to <\/span><b>long-form brochures<\/b><span style=\"font-weight: 400;\">, usually offered as downloadable PDFs, that share some common traits:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Length<\/b><span style=\"font-weight: 400;\">: B2B ebooks are longer than your typical blog post. <\/span><a href=\"https:\/\/www.webstacks.com\/blog\/10-best-b2b-ebook-examples-to-draw-inspiration-from#:~:text=The%20ideal%20length%20of%20a,the%20content%20concise%20and%20engaging.\"><span style=\"font-weight: 400;\">The average length of a B2B ebook is 10-30 pages<\/span><\/a><span style=\"font-weight: 400;\">, but keep in mind that\u2019s with formatting and graphics (say, a few thousand words). Some ebooks can range as long as 50+ pages, but remember your target B2B customer is busy.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scope<\/b><span style=\"font-weight: 400;\">: Ebooks focus on product awareness, thought leadership, and industry trends. As such, they usually go much deeper than blog posts. They\u2019re well-designed and easy to read, not the dense technical style you might see in a whitepaper.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Intent<\/b><span style=\"font-weight: 400;\">: Ebooks are often \u201clead magnets,\u201d which means they attract potential sales leads, who have to fill out a form to download the PDF. They are often \u201cpillar pieces\u201d of content, meaning they will serve as a centerpiece that can be promoted via blogs, social media, webinars, etc.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Design<\/b><span style=\"font-weight: 400;\">: Ebooks usually include beautiful visual design. The text should be broken up with lots of \u201ceye candy\u201d: beautiful photos, detailed graphs and charts, and callout boxes. Think \u201cmagazine layout,\u201d if you remember magazines.<\/span><\/li>\n<\/ul>\n<p><b>Quick Facts:&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Your ebook might include real-life data points like these:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">72% of B2B buyers say they will consume at least three pieces of content before contacting a company. (<\/span><a href=\"https:\/\/www.demandgenreport.com\/resources\/research\/2022-content-preferences-survey-b2b-buyers-crave-concise-research-based-content-to-inform-purchasing-process\/\"><span style=\"font-weight: 400;\">DemandGen Report<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">48% of B2B marketers use ebooks in their content strategy. (<\/span><a href=\"https:\/\/seomator.com\/blog\/b2b-content-marketing-statistics#:~:text=eBooks%3A%2048%25%20of%20B2B%20marketers,in%20their%20content%20marketing%20efforts.\"><span style=\"font-weight: 400;\">Seomator<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">67% of B2B content teams signal that Top-of-Funnel (TOFU) content is what they create the most. (<\/span><a href=\"https:\/\/databox.com\/how-to-measure-content-marketing-funnel\"><span style=\"font-weight: 400;\">Databox<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While not as widely used as email or social media (because they\u2019re harder to produce), ebooks are among the most powerful assets to convert TOFU and MOFU customers into meaningful sales leads. <\/span><b>If the ebook is valuable enough, people will give you their email address to download it.<\/b><\/p>\n<p><iframe id=\"datawrapper-chart-1maSN\" style=\"width: 0; min-width: 100% !important; border: none;\" title=\"Content Assets Most Created by B2B Marketers \" src=\"https:\/\/datawrapper.dwcdn.net\/1maSN\/2\/\" height=\"234\" frameborder=\"0\" scrolling=\"no\" aria-label=\"Bar Chart\" data-external=\"1\"><\/iframe><\/p>\n<h2>Gated vs. Ungated Ebooks: Which is Better?<\/h2>\n<p><span style=\"font-weight: 400;\">We always get this question: \u201cShould I gate my ebooks\u201d? Which means, \u201cShould I require people to sign up for the ebook, or should I just make it available for free?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our answer is simple and strong: GATE THE EBOOK. As a B2B marketer, your job is to drive leads. Ebooks are one of the most powerful tools you\u2019ve got; why would you just give them away?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what you get with gating:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lead Generation: <\/b><span style=\"font-weight: 400;\">Whether they\u2019re qualified or not, they\u2019re interested enough in the topic to give you their contact information. This creates an opportunity for sales follow-up and nurturing.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Measurable ROI: <\/b><span style=\"font-weight: 400;\">Gated content provides tangible metrics (like the number of downloads) that help in measuring the return on investment of the content marketing strategy.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Exclusivity: <\/b><span style=\"font-weight: 400;\">Requiring information makes the ebook seem <\/span><i><span style=\"font-weight: 400;\">more <\/span><\/i><span style=\"font-weight: 400;\">valuable because it\u2019s exclusive. This is counterintuitive for some marketers, but just think about how \u201cexclusive\u201d nightclubs seem more exciting than ordinary bars.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is not to say that you always want to put your ebook behind a form. You can use ebooks as sales leave-behinds, webinar follow-ups, or special bonuses for newsletter subscribers. Note, however, that these tactics are for people already on your list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve seen multiple examples of customers who ungated dozens of ebooks against our advice. It usually ends in tears a few months later when their lead pipeline dries up, and the CEO angrily demands to know who ungated all the valuable ebooks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The lesson is clear: gate your ebooks. Put them behind a form. If you want ungated content, then put it on your blog.<\/span><\/p>\n<h2>Great Examples of B2B Ebooks<\/h2>\n<h3>1. HackerOne Segmented Audience Ebook<\/h3>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-21773\" src=\"https:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/example-of-b2b-ebook-by-HackerOne.jpeg\" alt=\"example of b2b ebook by HackerOne\" width=\"780\" height=\"309\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/example-of-b2b-ebook-by-HackerOne.jpeg 762w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/example-of-b2b-ebook-by-HackerOne-300x119.jpeg 300w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><i><span style=\"font-weight: 400;\">Image Source: <\/span><\/i><a href=\"https:\/\/b2830724.smushcdn.com\/2830724\/wp-content\/uploads\/2021\/06\/Screenshot-2021-11-26-at-13.02.25-1024x402.png?lossy=1&amp;strip=1&amp;webp=1\"><i><span style=\"font-weight: 400;\">Uplift Content<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This <\/span><a href=\"https:\/\/content.cdntwrk.com\/files\/aT0xMTg5MjkwJnY9MiZpc3N1ZU5hbWU9dGhlLWJlZ2lubmVycy1ndWlkZS10by1idWctYm91bnR5LXByb2dyYW1zJmNtZD1kJnNpZz1lZTFmMjJjN2VmODk4MDJjNDUzYjI4MzE2YWUyOTYxMQ%253D%253D\"><span style=\"font-weight: 400;\">HackerOne ebook<\/span><\/a><span style=\"font-weight: 400;\"> targets a B2B audience with little to no experience in ethical hacking. The title is clear and avoids technical jargon, while the <\/span><a href=\"https:\/\/www.hackerone.com\/beginners-guide-bug-bounty-programs\"><span style=\"font-weight: 400;\">ebook\u2019s landing page<\/span><\/a><span style=\"font-weight: 400;\"> offers a concise introduction to the content&#8217;s value and what readers will learn. The ebook further supports new users by including a glossary of relevant terms and a section explaining bug bounty programs.<\/span><\/p>\n<p><b>TL;DR:<\/b><span style=\"font-weight: 400;\"> This ebook is a good resource for beginners in ethical hacking as it offers clear explanations and relevant information and avoids technical jargon.<\/span><\/p>\n<h3>2. Sage Software Ebook Example<\/h3>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-21774\" src=\"https:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/Sage-Software-Ebook-Example.jpeg\" alt=\"Sage Software Ebook Example\" width=\"780\" height=\"430\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/Sage-Software-Ebook-Example.jpeg 1037w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/Sage-Software-Ebook-Example-300x165.jpeg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/Sage-Software-Ebook-Example-1024x565.jpeg 1024w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/Sage-Software-Ebook-Example-768x424.jpeg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><i><span style=\"font-weight: 400;\">Image Source: <\/span><\/i><a href=\"https:\/\/www.sage.com\/en-us\/-\/media\/files\/sagedotcom\/master\/sage%20intacct\/pdf\/e-books\/building-your-business-case-for-planning-software-in-just-6-steps-ebook.pdf\"><i><span style=\"font-weight: 400;\">Sage Software<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This <\/span><a href=\"https:\/\/www.sage.com\/en-us\/-\/media\/files\/sagedotcom\/master\/sage%20intacct\/pdf\/e-books\/building-your-business-case-for-planning-software-in-just-6-steps-ebook.pdf\"><span style=\"font-weight: 400;\">Sage Software ebook<\/span><\/a><span style=\"font-weight: 400;\">, &#8220;Building Your Business Case for Planning Software in Just 6 Steps,&#8221; targets finance professionals struggling with manual planning processes. It acknowledges their pain points (time-consuming tasks, errors, low morale) and presents modern planning software as the solution.<\/span><\/p>\n<p><b>TL;DR:<\/b><span style=\"font-weight: 400;\"> This ebook provides a roadmap for finance professionals to secure buy-in for planning software by highlighting the solution&#8217;s ability to address challenges and deliver value.<\/span><\/p>\n<h3>3. Freshworks Ebook Example<\/h3>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-21775\" src=\"https:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/Freshworks-Ebook-Example.jpeg\" alt=\"Freshworks Ebook Example\" width=\"550\" height=\"613\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/Freshworks-Ebook-Example.jpeg 562w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/Freshworks-Ebook-Example-269x300.jpeg 269w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><i><span style=\"font-weight: 400;\">Image Source: <\/span><\/i><a href=\"https:\/\/b2830724.smushcdn.com\/2830724\/wp-content\/uploads\/2021\/06\/Screenshot-2021-11-26-at-18.08.20-595xh.png?lossy=1&amp;strip=1&amp;webp=1\"><i><span style=\"font-weight: 400;\">Uplift Content<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This<\/span><a href=\"https:\/\/company-assets.freshworks.com\/marketing\/freshworks\/the-art-of-customer-experience-link.pdf?ehash=2fb5d951995b7ebf952be976d42451a6a8c3b8a979a28e67a73814867cbec970\"><span style=\"font-weight: 400;\"> Freshworks ebook<\/span><\/a><span style=\"font-weight: 400;\"> takes an interactive approach to customer experience (CX) strategy, providing readers with practical tools like a CX assessment checklist and a worksheet for mapping CX tools. The design engages visually with graphics and social proof elements to keep readers interested.<\/span><\/p>\n<p><b>TL;DR:<\/b><span style=\"font-weight: 400;\"> The <\/span><a href=\"https:\/\/www.freshworks.com\/resources\/ebook\/the-art-of-customer-experience\/\"><span style=\"font-weight: 400;\">ebook<\/span><\/a><span style=\"font-weight: 400;\"> excels with its interactive features and visually appealing design, making CX strategy accessible and engaging.<\/span><\/p>\n<h3>4. Zuora Ebook Example<\/h3>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-21776\" src=\"https:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/Zuora-Ebook-Example.jpeg\" alt=\"Zuora Ebook Example\" width=\"780\" height=\"507\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/Zuora-Ebook-Example.jpeg 760w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/Zuora-Ebook-Example-300x195.jpeg 300w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><i><span style=\"font-weight: 400;\">Image Source: <\/span><\/i><a href=\"https:\/\/b2830724.smushcdn.com\/2830724\/wp-content\/uploads\/2021\/06\/Screenshot-2021-11-26-at-18.29.27-1024x769.png?lossy=1&amp;strip=1&amp;webp=1\"><i><span style=\"font-weight: 400;\">Uplift Content<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This <\/span><a href=\"https:\/\/info.zuora.com\/rs\/602-QGZ-447\/images\/eBook_The%205%20New%20IoT%20Success%20Metrics_v2.pdf?_gl=1*r4pt4z*_ga*MTkyMTE3OTM5My4xNzE2OTAzODY2*_ga_MY8CQ650DH*MTcxNjkwMzg2NS4xLjEuMTcxNjkwNDAyNi40Ny4wLjk2NDAzNDE2MQ..\"><span style=\"font-weight: 400;\">Zuora ebook<\/span><\/a><span style=\"font-weight: 400;\"> builds trust by showcasing relevant B2B statistics and successful case studies of manufacturers using the Internet of Things (IoT) to transform their business models. It uses clear visuals, such as a diagram illustrating the revenue impact of this transformation, to enhance reader understanding. Additionally, the ebook features a visually appealing design with full-page images and ample white space for a comfortable reading experience.<\/span><\/p>\n<p><b>TL;DR: <\/b><span style=\"font-weight: 400;\">This Zuora <\/span><a href=\"https:\/\/www.zuora.com\/resource\/the-5-new-iot-success-metrics\/\"><span style=\"font-weight: 400;\">ebook<\/span><\/a><span style=\"font-weight: 400;\"> effectively builds trust with data and real-world examples, while clear visuals and a user-friendly design make the content on IoT&#8217;s impact on manufacturing engaging and informative.<\/span><\/p>\n<h3>5. Cvent Ebook Example<\/h3>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-21777\" src=\"https:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/Cvent-Ebook-Example.jpeg\" alt=\"Cvent Ebook Example\" width=\"780\" height=\"599\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/Cvent-Ebook-Example.jpeg 514w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/Cvent-Ebook-Example-300x231.jpeg 300w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><i><span style=\"font-weight: 400;\">Image Source: <\/span><\/i><a href=\"https:\/\/b2830724.smushcdn.com\/2830724\/wp-content\/uploads\/2021\/05\/unnamed.png?lossy=1&amp;strip=1&amp;webp=1\"><i><span style=\"font-weight: 400;\">Uplift Content<\/span><\/i><\/a><\/p>\n<p><a href=\"https:\/\/www.cvent.com\/sites\/default\/files\/files\/2020-04\/EC_EC_Digital_Leverage-Your-Content-for-Virtual-Events.pdf\"><span style=\"font-weight: 400;\">Cvent&#8217;s ebook<\/span><\/a><span style=\"font-weight: 400;\"> makes a strong first impression, with its <\/span><a href=\"https:\/\/www.cvent.com\/en\/resource\/event-cloud\/leverage-your-content-for-virtual-events\"><span style=\"font-weight: 400;\">landing page<\/span><\/a><span style=\"font-weight: 400;\"> clearly outlining what readers will gain through four bullet points. The title is action-oriented and specifically targets B2B readers interested in maximizing the impact of their content within virtual events. The content emphasizes practical application by offering actionable takeaways, including five formats to engage virtual audiences.<\/span><\/p>\n<p><b>TL;DR:<\/b><span style=\"font-weight: 400;\"> Cvent&#8217;s ebook effectively captures attention by using its landing page and title, then delivers actionable takeaways on leveraging content for successful virtual events.<\/span><\/p>\n<h3>6. Skilljar Ebook Example<\/h3>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-21778\" src=\"https:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/6.jpeg\" alt=\"Skilljar Ebook Example\" width=\"550\" height=\"441\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/6.jpeg 618w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/6-300x240.jpeg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><i><span style=\"font-weight: 400;\">Image Source: <\/span><\/i><a href=\"https:\/\/info.skilljar.com\/e3t\/Ctc\/T4+113\/c2MH004\/MWBGXMRYY1rW8tfNsp2g0NYyW7zr5cm5fDYf7MyCDlg5nR32W50kH_H6lZ3pLW7rP6VL9fW0vmW8t-Cf355c04VW6JRg8P1V8H0zW7Vb0T94HnG-FW2gtjGk6t8ZdFW8KczVw8DzWX8W2vSSTj94ZzBQW5-z5b34pLQJSW7jFzXk9gqX_rW6FwnSr8F4KC8VJx59D8CCJQPW74cRPw4TtylZW5ZrSWF3FgPQdVvFC_06S82HvW6yZPVj83cm-VW4-_7QC54l0_dW7vmWTZ2RCpGBW1_rN_l5B3kP7W3zfyLv4yHZ25VRc5ws7FsHgcW3JrmPF301WrtW8HwB196HLxkZW37VxK74CNBnzW23hwJY1C7JBkVhdtdN2JlCG3VR3j7Z4zRhsKVLKH3J1j8SzzW38R9G333_yHMW3tSQVf4jg7XqW5tb8qG32F34zVjlM6v8LXwHlW3C5vR_937-BBf6xB8Px04\"><i><span style=\"font-weight: 400;\">Skilljar<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This <\/span><a href=\"https:\/\/info.skilljar.com\/e3t\/Ctc\/T4+113\/c2MH004\/MWBGXMRYY1rW8tfNsp2g0NYyW7zr5cm5fDYf7MyCDlg5nR32W50kH_H6lZ3pLW7rP6VL9fW0vmW8t-Cf355c04VW6JRg8P1V8H0zW7Vb0T94HnG-FW2gtjGk6t8ZdFW8KczVw8DzWX8W2vSSTj94ZzBQW5-z5b34pLQJSW7jFzXk9gqX_rW6FwnSr8F4KC8VJx59D8CCJQPW74cRPw4TtylZW5ZrSWF3FgPQdVvFC_06S82HvW6yZPVj83cm-VW4-_7QC54l0_dW7vmWTZ2RCpGBW1_rN_l5B3kP7W3zfyLv4yHZ25VRc5ws7FsHgcW3JrmPF301WrtW8HwB196HLxkZW37VxK74CNBnzW23hwJY1C7JBkVhdtdN2JlCG3VR3j7Z4zRhsKVLKH3J1j8SzzW38R9G333_yHMW3tSQVf4jg7XqW5tb8qG32F34zVjlM6v8LXwHlW3C5vR_937-BBf6xB8Px04\"><span style=\"font-weight: 400;\">Skilljar ebook<\/span><\/a><span style=\"font-weight: 400;\"> addresses the challenge of low customer retention rates by advocating for a multi-pronged approach built around omnichannel customer support. It dives into five key strategies: providing accessible support across channels, gathering customer feedback, prioritizing onboarding, fostering ongoing engagement, and adopting a long-term expansion plan.<\/span><\/p>\n<p><b>TL;DR:<\/b><span style=\"font-weight: 400;\"> The Skilljar ebook offers a customer retention roadmap with five key strategies, emphasizing omnichannel support and leveraging customer feedback.<\/span><\/p>\n<h3>7. Freshworks Ebook Example<\/h3>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-21779\" src=\"https:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/7.jpeg\" alt=\"Freshworks Ebook Example\" width=\"780\" height=\"546\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/7.jpeg 596w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/7-300x210.jpeg 300w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><i><span style=\"font-weight: 400;\">Image Source:<\/span><\/i><a href=\"https:\/\/www.freshworks.com\/assets\/resources\/freshworks\/ebooks\/the-ultimate-guide-to-omnichannel-customer-service.pdf\"><i><span style=\"font-weight: 400;\"> Freshworks<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This <\/span><a href=\"https:\/\/www.freshworks.com\/assets\/resources\/freshworks\/ebooks\/the-ultimate-guide-to-omnichannel-customer-service.pdf\"><span style=\"font-weight: 400;\">Freshworks ebook<\/span><\/a><span style=\"font-weight: 400;\">, titled \u201cThe Ultimate Guide to Omnichannel Customer Service,\u201d dives deep into omnichannel customer service, unpacking strategies for a seamless customer experience across various channels. It covers empowering agents with the right tools, creating a robust self-service system with chatbots and knowledge bases, and prioritizing different channels like email, phone, and social media. The ebook even explores proactive customer service through data analysis.<\/span><\/p>\n<p><b>TL;DR: <\/b><span style=\"font-weight: 400;\">This Freshworks ebook offers a comprehensive guide to crafting an exceptional omnichannel customer service strategy.<\/span><\/p>\n<h3>8. Customer Engagement Ebook Example by Intercom<\/h3>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-21780\" src=\"https:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/Customer-Engagement-Ebook-Example-by-Intercom.jpeg\" alt=\"Customer Engagement Ebook Example by Intercom\" width=\"780\" height=\"421\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/Customer-Engagement-Ebook-Example-by-Intercom.jpeg 762w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/Customer-Engagement-Ebook-Example-by-Intercom-300x162.jpeg 300w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><i><span style=\"font-weight: 400;\">Image Source: <\/span><\/i><a href=\"https:\/\/assets.ctfassets.net\/xny2w179f4ki\/23cH2wrrLfrRhpojfEkdpG\/7c2221b0d0f38e0f77eb0e86c82c9211\/intercom-on-customer-engagement__3_.pdf\"><i><span style=\"font-weight: 400;\">Intercom<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This <\/span><a href=\"https:\/\/assets.ctfassets.net\/xny2w179f4ki\/23cH2wrrLfrRhpojfEkdpG\/7c2221b0d0f38e0f77eb0e86c82c9211\/intercom-on-customer-engagement__3_.pdf\"><span style=\"font-weight: 400;\">Intercom ebook<\/span><\/a><span style=\"font-weight: 400;\"> tackles the challenge of crafting personalized messages for B2B SaaS customer retention. It acknowledges the difficulty of balancing brand voice with a personal touch, which can lead to ignored emails and notifications. The solution lies in strategic personalization without overwhelming customers. The<\/span><a href=\"https:\/\/www.intercom.com\/resources\/books\/intercom-customer-engagement\"><span style=\"font-weight: 400;\"> ebook<\/span><\/a><span style=\"font-weight: 400;\"> dives into methods for personalizing messages based on user types, customer behavior, segmentation, and guidance on crafting the ideal message structure, tone, format, and language for maximum impact.<\/span><\/p>\n<p><b>TL;DR:<\/b><span style=\"font-weight: 400;\"> This Intercom ebook helps B2B SaaS companies personalize customer communication for better engagement and retention, addressing both the strategic and practical aspects.<\/span><\/p>\n<h3>9. Salesforce Ebook Example<\/h3>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"wp-image-21781 aligncenter\" src=\"https:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/9.jpeg\" alt=\"Salesforce Ebook Example\" width=\"780\" height=\"549\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/9.jpeg 786w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/9-300x211.jpeg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/9-768x540.jpeg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><i>Image Source: <\/i><a href=\"https:\/\/brandcdn.exacttarget.com\/sites\/exacttarget\/files\/SEO-Experts-Reveal-The-Truth-About-Marketing.pdf\"><i>Salesforce<\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This <\/span><a href=\"https:\/\/brandcdn.exacttarget.com\/sites\/exacttarget\/files\/SEO-Experts-Reveal-The-Truth-About-Marketing.pdf\"><span style=\"font-weight: 400;\">Salesforce ebook<\/span><\/a><span style=\"font-weight: 400;\">, titled &#8220;SEO Experts Reveal The Truth About Marketing,&#8221; is a guide to navigating the ever-changing world of search engine optimization (SEO). It tackles relevant topics like the future of SEO, the connections between SEO and social media, and how content marketing has evolved to influence SEO strategies.<\/span><\/p>\n<p><b>TL;DR:<\/b><span style=\"font-weight: 400;\"> This Salesforce ebook offers insights into future SEO trends, the SEO-social media connection, and the impact of content marketing on SEO strategies.<\/span><\/p>\n<h3>10. Ebook Example by Velocity<\/h3>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-21782\" src=\"https:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/10.jpeg\" alt=\"Ebook Example by Velocity&nbsp;\" width=\"780\" height=\"419\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/10.jpeg 900w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/10-300x161.jpeg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/10-768x413.jpeg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><i>Image Source: <\/i><a href=\"https:\/\/blog.hubspot.com\/hs-fs\/hub\/53\/file-423081423-png\/Screen_Shot_2013-12-23_at_9.48.18_AM.png?width=350&amp;name=Screen_Shot_2013-12-23_at_9.48.18_AM.png\"><i>Hubspot<\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This engaging <\/span><a href=\"https:\/\/velocitypartners.com\/wp-content\/uploads\/2010\/11\/B2B-Marketing-Manifesto-Velocity-Partners.pdf\"><span style=\"font-weight: 400;\">ebook by Velocity<\/span><\/a><span style=\"font-weight: 400;\"> is packed with anecdotes and humor. It confronts B2B marketers with the harsh reality that traditional tactics no longer suffice in today\u2019s digital age. It urges them to abandon outdated practices and instead focus on building trust and credibility with potential buyers by offering genuine value. The authors outline five key areas where B2B marketers must excel: content marketing, analytics, and community building.<\/span><\/p>\n<p><b>TL;DR:<\/b><span style=\"font-weight: 400;\"> This ebook provides B2B marketers with a roadmap for success in the digital age, emphasizing the importance of content marketing, customer focus, and data-driven strategies.<\/span><\/p>\n<h3>11. Hubspot Ebook Example<\/h3>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"wp-image-21783 aligncenter\" src=\"https:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/11.jpeg\" alt=\"Hubspot Ebook Example\" width=\"550\" height=\"504\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/11.jpeg 438w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/11-300x275.jpeg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><i>Image Source: <\/i><a href=\"https:\/\/knowledge.hubspot.com\/hubfs\/docs\/ebooks\/hbeb7312012.pdf\"><i>Hubspot<\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This <\/span><a href=\"https:\/\/knowledge.hubspot.com\/hubfs\/docs\/ebooks\/hbeb7312012.pdf\"><span style=\"font-weight: 400;\">Hubspot ebook<\/span><\/a><span style=\"font-weight: 400;\"> excels at guiding B2B marketers through creating a lead-generating Facebook presence. It emphasizes the importance of planning, goal setting, buyer persona development, and targeted content creation. The actionable advice on different ad formats, landing pages, and A\/B testing is particularly useful.<\/span><\/p>\n<p><b>TL;DR: <\/b><span style=\"font-weight: 400;\">This ebook teaches B2B marketers how to create a lead-generating Facebook presence through targeted content, paid advertising, and data-driven optimization.<\/span><\/p>\n<h3>12. Content Marketing Institute Ebook Example<\/h3>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-21784\" src=\"https:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/Content-Marketing-Institute-Ebook-Example.jpeg\" alt=\"Content Marketing Institute Ebook Example\" width=\"780\" height=\"495\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/Content-Marketing-Institute-Ebook-Example.jpeg 778w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/Content-Marketing-Institute-Ebook-Example-300x190.jpeg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/Content-Marketing-Institute-Ebook-Example-768x488.jpeg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><i>Image Source: <\/i><a href=\"https:\/\/blog.hubspot.com\/hs-fs\/hub\/53\/file-421378044-png\/Screen_Shot_2013-12-23_at_9.50.04_AM.png?width=350&amp;name=Screen_Shot_2013-12-23_at_9.50.04_AM.png\"><i>Hubspot<\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This <\/span><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2013\/05\/Ultimate_eBook_mayrev.pdf\"><span style=\"font-weight: 400;\">ebook by Content Marketing Institute<\/span><\/a><span style=\"font-weight: 400;\"> provides 100 examples of content marketing campaigns from various companies. It offers checklists, tips, and resources to help you turn these examples into action items for your content marketing plans. In short, it enables you to understand and implement successful content marketing strategies.<\/span><\/p>\n<p><b>TL;DR: <\/b><span style=\"font-weight: 400;\">This comprehensive resource by Content Marketing Institute gives you 100 content marketing examples and guidance to jumpstart your winning strategy.<\/span><\/p>\n<h3>13. Jonathan Kranz\u2019s Ebook Example<\/h3>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-21785\" src=\"https:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/Jonathan-Kranzs-Ebook-Example.jpeg\" alt=\"Jonathan Kranz\u2019s Ebook Example\" width=\"780\" height=\"327\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/Jonathan-Kranzs-Ebook-Example.jpeg 1039w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/Jonathan-Kranzs-Ebook-Example-300x126.jpeg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/Jonathan-Kranzs-Ebook-Example-1024x429.jpeg 1024w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/Jonathan-Kranzs-Ebook-Example-768x322.jpeg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><i>Image Source: <\/i><a href=\"https:\/\/blog.hubspot.com\/hs-fs\/hub\/53\/file-425707622-png\/Screen_Shot_2013-12-23_at_9.51.04_AM.png?width=350&amp;name=Screen_Shot_2013-12-23_at_9.51.04_AM.png\"><i>Hubspot<\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This <\/span><a href=\"https:\/\/www.kranzcom.com\/ebookebook.pdf\"><span style=\"font-weight: 400;\">ebook<\/span><\/a><span style=\"font-weight: 400;\"> guides businesses on creating and using ebooks for marketing purposes. It outlines the benefits of ebooks, who should and shouldn&#8217;t make them, what to write about, and how to organize and promote the finished product. The ebook emphasizes that ebooks should provide valuable content to potential customers and avoid overt self-promotion.<\/span><\/p>\n<p><b>TL;DR:<\/b><span style=\"font-weight: 400;\"> Create valuable ebooks to attract leads, establish authority, and nurture relationships; avoid sales pitches and focus on informative content targeted to your ideal customer.<\/span><\/p>\n<h3>14. Route1Print Ebook Example<\/h3>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-21786\" src=\"https:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/Route1Print-Ebook-Example.jpeg\" alt=\"Route1Print Ebook Example\" width=\"780\" height=\"458\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/Route1Print-Ebook-Example.jpeg 769w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/Route1Print-Ebook-Example-300x176.jpeg 300w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><i>Image Source: <\/i><a href=\"https:\/\/d39eo07iavn1vt.cloudfront.net\/Live\/Route1Print\/Ebooks\/GlobalFiles\/PDF\/Freelancer%20Bible%20sc.v5.pdf\"><i>Route1Print<\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This <\/span><a href=\"https:\/\/d39eo07iavn1vt.cloudfront.net\/Live\/Route1Print\/Ebooks\/GlobalFiles\/PDF\/Freelancer%20Bible%20sc.v5.pdf\"><span style=\"font-weight: 400;\">ebook by Route1Print<\/span><\/a><span style=\"font-weight: 400;\"> is a guide for people who are thinking about becoming freelancers. It covers various topics, including how to set up a business, find clients, and manage finances. The ebook provides practical advice and information for new freelancers.<\/span><\/p>\n<p><b>TL;DR: <\/b><span style=\"font-weight: 400;\">This ebook offers a roadmap for aspiring freelancers, covering business setup, client acquisition, and financial management.<\/span><\/p>\n<h3>15. The B2B Content Marketing ebook By Velocity<\/h3>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-21787\" src=\"https:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/The-B2B-Content-Marketing-ebook-By-Velocity.jpeg\" alt=\"The B2B Content Marketing ebook By Velocity\" width=\"780\" height=\"455\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/The-B2B-Content-Marketing-ebook-By-Velocity.jpeg 866w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/The-B2B-Content-Marketing-ebook-By-Velocity-300x175.jpeg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/The-B2B-Content-Marketing-ebook-By-Velocity-768x448.jpeg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><i>Image Source: <\/i><a href=\"https:\/\/velocitypartners.com\/wp-content\/uploads\/2012\/06\/B2Bcontent_marketing_update09.pdf\"><i>Velocity<\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This <\/span><a href=\"https:\/\/velocitypartners.com\/wp-content\/uploads\/2012\/06\/B2Bcontent_marketing_update09.pdf\"><span style=\"font-weight: 400;\">ebook by Velocity Partners<\/span><\/a><span style=\"font-weight: 400;\"> argues that traditional B2B marketing is broken and that content marketing is the new way to go. It offers a roadmap for B2B marketers who want to implement content marketing and provides practical advice on what content to create and how to distribute it. The ebook also explains the importance of credibility in content marketing and offers tips on how to build it.<\/span><\/p>\n<p><b>TL;DR: <\/b><span style=\"font-weight: 400;\">This B2B marketing ebook by Velocity Partners explains why content marketing is key and offers a roadmap for creating and distributing credible content.<\/span><\/p>\n<blockquote><p>At Media Shower, we\u2019ve developed hundreds of ebooks for over 500+ clients. To get started on yours, <a href=\"https:\/\/blog.mediashower.com\/user\/free_trial\">click here for a free trial of our award-winning platform<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Explore best practices that will elevate your content marketing.<\/p>\n","protected":false},"author":113,"featured_media":20010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[459],"tags":[466],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/20008"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/113"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=20008"}],"version-history":[{"count":9,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/20008\/revisions"}],"predecessor-version":[{"id":24950,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/20008\/revisions\/24950"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media\/20010"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=20008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=20008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=20008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}