{"id":19725,"date":"2023-10-27T14:37:02","date_gmt":"2023-10-27T14:37:02","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=19725"},"modified":"2023-10-27T14:47:23","modified_gmt":"2023-10-27T14:47:23","slug":"hakeem-jeffries-speech","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/hakeem-jeffries-speech\/","title":{"rendered":"Speaking For Unity &#8211; Hakeem Jeffries\u2019s Speech to the House of Representatives"},"content":{"rendered":"<p><b>TLDR: <\/b>The article analyzes Hakeem Jeffries&#8217; speech, highlighting rhetorical techniques of repetition and poetic rhythm to emphasize the Democrats&#8217; continuous efforts at bipartisanship and governance for the people.<\/p>\n<p><b>So What? <\/b>Politicians and pro wrestlers best understand classical rhetoric. That\u2019s not a criticism\u2026 we can learn a lot about the fairly simple techniques we, as marketers, can use to engage our audience.<\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">October, 2023. In a startling turn of events, former Speaker of the House Kevin McCarthy (CA 23) was removed from his position through a motion put forward by members of the Republican Party. In the following weeks, the Republicans struggled to propose a candidate palatable to the caucus.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is, until October 25th, when the party united to elect Representative Mike Johnson (LA 4) to the position.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During the interim period, there were contentious debates regarding different candidates and the priorities of Congress to speedily elect officials that could serve the will of the people. The Democratic Speaker candidate (and Minority Leader) Hakeem Jeffries spoke often about this duty<\/span><span style=\"font-weight: 400;\">, and the willingness of those on the left to compromise on a moderate candidate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After Johnson\u2019s ascension to the position, Jeffries delivered a key speech on his commitment to bi-partisan efforts to continue the work of the house. In this speech, he emphasizes the necessity of unity to represent the electorate&#8217;s will. (You can watch the video below, or <\/span><a href=\"https:\/\/democraticleader.house.gov\/media\/press-releases\/video-leader-jeffries-speech-upon-election-speaker-house\"><span style=\"font-weight: 400;\">read the transcript here<\/span><\/a><span style=\"font-weight: 400;\">.)<\/span><\/p>\n<p style=\"text-align: center;\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/sc8Jjccs_jM?si=6NlZwtSFWyOz9NhG\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span style=\"font-weight: 400;\">Using Anaphora (Repetition) to Punctuate Meaning<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Partisan politics provides a challenging rhetorical context: politicians must promote their agenda (and make themselves look better in the process) while finding ways to work with their \u201copponents.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jeffries threads this needle by emphasizing the goals and accomplishments of the Democratic Party while offering an olive branch to the Republicans in the name of good-faith governance:<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u201cFrom the very beginning of this Congress, House Democrats have made clear that we will find bipartisan common ground with our Republican colleagues whenever and wherever possible for the good of the American people.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">And House Democrats have repeatedly done just that.\u201d<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">The term \u201cHouse Democrats\u201d then plays out over the rest of the speech. Jeffries uses his perception of Democratic accomplishments as evidence for their desire to work together to govern.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For each example Jeffries provides (from lower costs, better pay, protecting Social Security, and so on), he leads with the phrase \u201cHouse Democrats\u2026\u201d\u00a0<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u201cHouse Democrats will continue to partner with President Biden and Senate Democrats to put people over politics.\u00a0<\/span><\/i><\/p><\/blockquote>\n<blockquote><p><i><span style=\"font-weight: 400;\">House Democrats will continue to fight for lower costs, better paying jobs, safer communities and to build an economy from the middle out and the bottom up and not the top down.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">House Democrats will continue to push back against extremism in this chamber and throughout the country.\u201d<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">This repetitive technique is called anaphora, and it\u2019s one of the most powerful techniques for great communicators.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketers can pick up on what Jeffries is doing here: by repeating \u201cHouse Democrats\u201d throughout the speech, he connects that subject with the object of the speech\u2013namely, accomplishment. Likewise, marketers can utilize this technique to make connections and emphasize links between a brand or idea that could resonate with their audience.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Change Up the Pace to Change Audience Perceptions<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Repetition is great, but Jeffries manages to take it one step further. By using this technique in different ways, he moves past the partisanship he\u2019s speaking against to (ideally) bring members of the House together.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After starting with \u201cHouse Democrats,\u201d he moves to using the phrase \u201cwe.\u201d In doing so, he\u2019s stepped outside of the self-facing speech and turns it to members of the House and the country as a whole:<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u201cWe faced adversity in December 1941, when a foreign power unexpectedly struck, plunging us into a world war with the evil empire of Nazi Germany.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">We faced adversity in the Deep South in the 1950s and 60s, when the country was struggling to reconcile the inherent contradictions between Jim Crow segregation and the glorious promises of the Constitution.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">We faced adversity on September 11, 2001, when the Towers and the Pentagon were unexpectedly struck, killing thousands of lives in an instant.\u201d<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">This move is powerful in that he invites the listener, even if they may disagree with him, to identify with him through shared challenges.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is especially important as Jeffries also makes clear throughout the speech that there are lines the Democrats will not cross, even as they speak of bipartisanship.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Evoking Emotion with Rhythm and Alliteration<\/span><\/h2>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-19729\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/10\/2.jpeg-5.jpg\" alt=\"Hakeem Jeffries on a podium\" width=\"780\" height=\"521\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/10\/2.jpeg-5.jpg 800w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/10\/2.jpeg-5-300x200.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/10\/2.jpeg-5-768x513.jpg 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><i><span style=\"font-weight: 300;\">Attribution: <\/span><\/i><a href=\"https:\/\/www.flickr.com\/people\/64018555@N03\"><i><span style=\"font-weight: 400;\">Maryland GovPics<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">There are several instances of anaphora in the speech, with Jeffries using rhythm as a poetic invitation to hear his message.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take the following passage:<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u201cThe stakes were high, as articulated by President Lincoln: we could either nobly save, or meanly lose, America as we know it, the last best hope on earth.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">This is a turbulent time in the American journey.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">And we have but one charge to keep during this moment of great fragility.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Our union must be sustained.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Our union must be strengthened.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Our union must succeed.\u201d<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Spoken, this only takes up a few moments. But as it is delivered, it uses anaphora and alliteration (\u201c&#8230;sustained, strengthened, succeed\u201d) to maintain our attention. The short, punctuated terms and alliterative phrasing create a rhythm that brings his ideas into sharp focus.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s often the case that we think of rhythm as an artifact of spoken language. But tempo, beats, and sound are all part of communication across a much larger scale, and marketers can use their \u201cpoetic license\u201d to evoke emotions with audiences and make connections.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Use Classical Tools for Modern Audiences<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Representative Jeffries&#8217;s techniques aren\u2019t new\u2013not by a long shot. The fact that we are still using them tells us that there\u2019s something to be said about old tricks. But through repetition and poetry, he articulates a message of unity and governance in difficult times.\u00a0<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">If you need help crafting effective communication for your target audience, Media Shower wants to use our expertise for your benefit. <\/span><\/i><a href=\"https:\/\/mediashower.com\/user\/free_trial?__mscta=2822_97621_162\"><i><span style=\"font-weight: 400;\">Get a free trial<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> and find out for yourself.\u00a0<\/span><\/i><\/p><\/blockquote>\n<p><a href=\"https:\/\/mediashower.com\/user\/free_trial?__mscta=2850_98292_14838\"><img loading=\"lazy\" class=\"aligncenter wp-image-17809 size-full\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/02\/MediaShower-CTA-1-1.png\" alt=\"Free trial CTA\" width=\"680\" height=\"240\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/02\/MediaShower-CTA-1-1.png 680w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/02\/MediaShower-CTA-1-1-300x106.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dive into an analysis of Hakeem Jeffries&#8217; speech, exploring rhetorical techniques like Anaphora, Epistrophe, and Alliteration, and understand their impact on delivering a persuasive political message.<\/p>\n","protected":false},"author":113,"featured_media":19735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[459],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/19725"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/113"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=19725"}],"version-history":[{"count":7,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/19725\/revisions"}],"predecessor-version":[{"id":19731,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/19725\/revisions\/19731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media\/19735"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=19725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=19725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=19725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}