{"id":18955,"date":"2023-08-18T07:02:39","date_gmt":"2023-08-18T07:02:39","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=18955"},"modified":"2023-08-18T07:03:12","modified_gmt":"2023-08-18T07:03:12","slug":"b2b-landing-pages-designs","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/b2b-landing-pages-designs\/","title":{"rendered":"Landing Page Designs that Will Drive Conversions (With Examples)"},"content":{"rendered":"<p><b>TLDR: <\/b><span style=\"font-weight: 400;\">How do you create a B2B landing page that gets results? Follow these best practices\u2013including the right length, text, format, and visuals. We lay it all out in this article \u2013 <\/span><b>with copy-and-paste examples<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>So what? <\/b><span style=\"font-weight: 400;\">Here\u2019s a detailed list of best practices to follow if you\u2019re looking to craft an effective landing page for your business.\u00a0<\/span><\/p>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">Introduction<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Landing pages are pivotal in digital B2B marketing. Effective <\/span><a href=\"https:\/\/docs.google.com\/document\/d\/1IVTOarYoZbNykKQd51IzawMfOmS9A6apVfInRkUS-Kg\/edit#heading=h.habgpzri14zm\"><span style=\"font-weight: 400;\">landing pages<\/span><\/a><span style=\"font-weight: 400;\"> are short, snappy, and drive users to a <\/span><a href=\"https:\/\/mediashower.com\/blog\/are-your-conversion-rates-better-or-worse-than-your-industry-averages\/\"><span style=\"font-weight: 400;\">specific course of action<\/span><\/a><span style=\"font-weight: 400;\"> (clicking a button, providing an email, and so on). The question, however, is <\/span><i><span style=\"font-weight: 400;\">how to make an effective landing page in the first place.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">In many ways, creating the right landing page is part science, part art, and part marketing acumen. In addition to balancing brevity and clarity, an ideal landing page design features engaging content, a persuasive value proposition, and user-friendly forms.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article will cover these aspects of landing pages and provide examples that demonstrate how they look in the wild.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What\u2019s the Ideal Landing Page Length?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While it would be impossible to give a precise word count for a B2B landing page guaranteed to result in conversions, there is an approximate ideal size for an effective landing page. <\/span><b>Aim for around 300 to 500 words<\/b><span style=\"font-weight: 400;\"> \u2013 enough to convey the importance of your offer, while keeping content concise to hold people\u2019s attention.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Short Landing Pages (around 300 words): <\/b><span style=\"font-weight: 400;\">Short landing pages\u2013often called \u201cabove the fold\u201d&#8211;catch the eye quickly and are suitable for simpler offerings or audiences already familiar with your product or service. These should focus on captivating headlines, compelling calls to action, and information critical to making immediate moves.<br \/>\n<\/span><\/li>\n<li aria-level=\"1\"><b>Long Landing Pages (no more than 500 words): <\/b><span style=\"font-weight: 400;\">on the other hand, longer landing pages are better for more complex offers or instances where visitors require more information to decide. These pages can use a structured layout with a strong headline, an engaging introduction, detailed product or service advantages, social proof (such as testimonials or case studies), and a clear CTA.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Because there\u2019s more of it, content should be easily skimmable, using headings, bullet points, and visuals to break up walls of text and maintain visitor interest.<\/span><b><\/b><\/p>\n<h2><span style=\"font-weight: 400;\">Desktop vs. Mobile Landing Pages<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Design your landing page for both desktop and mobile devices \u2013 and test it on both!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The majority\u2013about 68%\u2013of web visits are mobile as of May 2023, according to <\/span><a href=\"https:\/\/www.oberlo.com\/statistics\/mobile-internet-traffic#:~:text=Mobile%20browsing%20stats%20in%20the%20United%20States&amp;text=As%20of%20May%202023%2C%2067.81,web%20browsing%20device%20so%20far.\"><span style=\"font-weight: 400;\">Oberlo<\/span><\/a><span style=\"font-weight: 400;\">. This calls for a \u201cresponsive\u201d design, which changes to accommodate different displays, devices, and screen resolutions without sacrificing usability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For mobile users, this means adjusting the size and orientation of page elements to fit into a mobile browsing experience without losing the craft that went into building an effective page.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>For shorter pages<\/b><span style=\"font-weight: 400;\">, this means ensuring all crucial elements are visible without scrolling. The designer might, for example, define a vertical headline and button layout for a hero banner that places the lead CTA front-and-center on a mobile screen.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>For longer pages<\/b><span style=\"font-weight: 400;\">, this would mean prioritizing a smooth scrolling experience and keeping key information accessible throughout. Mobile-friendly forms and content sections, clear CTAs, and concise copy are all key to maintaining visitor engagement and promoting conversions on mobile devices.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Remember to keep user experience and engagement in mind during landing page design, regardless of page length. This will help assure a seamless journey for all page visitors.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-18958\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/2.jpeg-min.jpg\" alt=\"man on his phone checking b2b landing pages\" width=\"780\" height=\"520\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/2.jpeg-min.jpg 2048w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/2.jpeg-min-300x200.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/2.jpeg-min-1024x683.jpg 1024w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/2.jpeg-min-768x512.jpg 768w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/2.jpeg-min-1536x1025.jpg 1536w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">The Right Stuff: Designing a Landing Page That Works<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The \u201cright stuff\u201d for a landing page includes content, art, user experience, and more. Here are the components to consider:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The Right Headline<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Create a headline that conveys the benefits offered by your product or service. In addition to targeting keywords for search engine optimization, the headline should succinctly address a known pain point and provide your audience with an attractive solution.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(If your visitors are coming from paid search, try to match the headline with the search phrase, so the user instantly feels the connection between the ad they clicked and where they landed.)<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Positive Imagery<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Carefully chosen imagery that resonates with your audience will enhance the look and feel of your landing page, optimize for search engines and reinforce your message. Try to include positive imagery, like smiling people using your product. (You also can\u2019t go wrong with babies or puppies.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take the example of KlientBoost. Their lead headline is big, bold, and speaks to a massive pain point\u2013finding a marketing company that boosts revenue and not costs. This speaks to ROI and results-driven engagement.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-18960\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/3-min-4.png\" alt=\"Klinetboost b2b landing page example\" width=\"780\" height=\"356\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/3-min-4.png 1407w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/3-min-4-300x137.png 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/3-min-4-1024x468.png 1024w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/3-min-4-768x351.png 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><a href=\"https:\/\/klientboost.com\"><span style=\"font-weight: 400;\">KlientBoost Landing Page<\/span><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Persuasive, Punchy Text<\/span><\/h3>\n<p><b>Keep your paragraphs short and scannable<\/b><span style=\"font-weight: 400;\">, with bullet points and subheaders to break up the information. This is not the place for a wall of words!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use concise, compelling wording that highlights the main features and advantages of your offering. Remember to focus on how it meets users\u2019 needs and solves problems.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pinnacle Wealth Management\u2019s PPC landing page seems a dense asset\u2026 but they wear it well. The block of text on the left provides short, digestible information for the reader that doesn\u2019t distract from the form on the right or the phone number that\u2019s prominent in the upper-right corner of the page.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"wp-image-18961 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/4-min-1.png\" alt=\"Pinnacle b2b landing page example \" width=\"780\" height=\"383\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/4-min-1.png 1510w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/4-min-1-300x147.png 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/4-min-1-1024x503.png 1024w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/4-min-1-768x377.png 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><a href=\"https:\/\/www.pinnaclewealthmanagementri.com\/speak-with-a-planner\"><span style=\"font-weight: 400;\">Pinnacle Wealth Management Landing Page<\/span><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Big, Bold Lead Capture Forms<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Most landing pages have one primary call to action: to fill out a form.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For optimal lead generation, put this lead form above the fold and display it prominently. (Some landing pages keep the form stationary, even when users scroll down the page.)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your users have only one option \u2013 to fill out the form \u2013 then guess what? <\/span><i><span style=\"font-weight: 400;\">More of your users will fill out the form.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The rule of thumb is: <\/span><i><span style=\"font-weight: 400;\">include the minimum number of fields necessary to qualify your leads, and no more<\/span><\/i><span style=\"font-weight: 400;\">. Each additional field will decrease conversion. Sometimes you may decide to ask more information up front to better qualify sales leads, but <\/span><b>if in doubt, leave a field out<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asking for more information in your lead form is a question of quantity vs. quality. Would you rather have more leads that are less qualified, or fewer fields that are more qualified? (Your sales team will always complain about the quality of your leads, but not having enough quantity is a much bigger problem.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Edelman Financial Engines, a financial services provider, pushes landing pages with clean, informative, and (most importantly) conversion-driven pages. They use the offer of a free guide along with a straightforward form. Note the form asks a critical piece of qualifying information \u2013 investable assets \u2013 by using a simple dropdown menu (much easier for users than an empty text box).\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-18962\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/5-min.png\" alt=\"Edelman Financial Engines b2b landing pages\" width=\"780\" height=\"427\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/5-min.png 1283w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/5-min-300x164.png 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/5-min-1024x561.png 1024w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/5-min-768x421.png 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><a href=\"https:\/\/www.edelmanfinancialengines.com\/nb\/financial-advisor\/\"><span style=\"font-weight: 400;\">Edelman Financial Engines<\/span><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Responsivity\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ensure your landing page is fully responsive across all devices, meaning it loads quickly and looks good on mobile, tablets, and desktops. Why this matters: <\/span><a href=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2011\/04\/loading-time-sml.jpg\"><span style=\"font-weight: 400;\">according Niel Patel<\/span><\/a><span style=\"font-weight: 400;\">, 73% of users reported encountering mobile sites that don\u2019t load quickly or properly\u2013and 49% will only wait 15 seconds or less before bouncing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To minimize distractions and ensure your page visitors stay focused on conversion, consider keeping menus and navigation links off your landing page. This will streamline the user experience and prevent visitors from leaving your page before they fill out your form.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asana does responsiveness well. The desktop version of this landing page includes an above-the-fold CTA and animated demonstrations of their product. The mobile version maintains that CTA and collapses the larger animations into smaller but attractive imagery.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"wp-image-18963 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/6-min.png\" alt=\"Asana b2b landing page\" width=\"780\" height=\"492\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/6-min.png 1223w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/6-min-300x189.png 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/6-min-1024x646.png 1024w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/6-min-768x485.png 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><a href=\"https:\/\/asana.com\/\"><span style=\"font-weight: 400;\">Asana (Desktop Version)<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"size-full wp-image-18964 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/7-min-1.png\" alt=\"Asana b2b landing page design on mobile\" width=\"486\" height=\"856\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/7-min-1.png 486w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/7-min-1-170x300.png 170w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/><a href=\"https:\/\/asana.com\/\"><span style=\"font-weight: 400;\">Asana (Mobile Version)<\/span><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Landing Page Metrics: What to Track<\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-18965\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/8-min-1.png\" alt=\"Conversion Metrics and the Customer Journey representation\" width=\"780\" height=\"585\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/8-min-1.png 1024w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/8-min-1-300x225.png 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/8-min-1-768x576.png 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Measuring and analyzing your landing pages&#8217; performance is critical to ensure you\u2019re getting results.Here are the big metrics you should watch:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Click-through rates:<\/b><span style=\"font-weight: 400;\"> A \u201cpre-landing page\u201d measure, your CTR shows how many people saw the ad or link, vs. how many clicked through to your landing page. This indicates the effectiveness of your ad or link.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Visits: <\/b><span style=\"font-weight: 400;\">Tracking the total number of visits to your landing page will give you an overview of the page\u2019s overall popularity.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bounce rates\/Average time on page: <\/b><span style=\"font-weight: 400;\">A bounce rate is how many users \u201cbounce\u201d off your landing page without interacting. (Lower = better.) Conversely, average time on page (a <\/span><a href=\"https:\/\/optinmonster.com\/how-to-increase-average-time-on-page\/#:~:text=To%20find%20your%20average%20time,metrics%2C%20including%20average%20engagement%20time.\"><span style=\"font-weight: 400;\">newer analytic supported by Google<\/span><\/a><span style=\"font-weight: 400;\">) shows how long a user stays on the page. (Higher = better.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversion rates: <\/b><span style=\"font-weight: 400;\">This is the big one, as it quantifies the percentage of visitors to your page who take the desired action, such as filling out your lead form.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Improving with A\/B Testing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Also sometimes called split testing, A\/B testing is a way to improve the performance of your landing page. It involves creating two versions of one page (version A and version B) with a single differing element, such as a headline or CTA. By comparing the performance of the two versions, you can identify which element resonates better with your audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Need convincing to try A\/B testing? According to Startup Bonsai, some 60% of businesses call it \u201chighly valuable\u201d for bolstering conversions.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Good Landing Pages Are Growth Engines<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For marketers, landing pages are the engines that drive conversions. When you optimize these engines for high performance, it fuels your entire sales funnel \u2013 and ultimately helps your business accelerate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By building better landing pages with the right content, images, and lead-generating forms, you can build a better business \u2013 and become the lead-generating marketing manager that everyone loves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">________________<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Let us help you connect with your audience and make your landing pages work for you. <\/span><\/i><a href=\"https:\/\/www.mediashower.com\/platform.html\"><i><span style=\"font-weight: 400;\">Take Media Shower for a test drive<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> today.<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.mediashower.com\/platform.html\"><img loading=\"lazy\" class=\"aligncenter wp-image-17809 size-full\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/02\/MediaShower-CTA-1-1.png\" alt=\"Free trial CTA\" width=\"680\" height=\"240\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/02\/MediaShower-CTA-1-1.png 680w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/02\/MediaShower-CTA-1-1-300x106.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to create B2B landing pages that increase your company&#8217;s conversions and revenue? Read our guide today.<\/p>\n","protected":false},"author":109,"featured_media":18957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[459],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/18955"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/109"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=18955"}],"version-history":[{"count":2,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/18955\/revisions"}],"predecessor-version":[{"id":18967,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/18955\/revisions\/18967"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media\/18957"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=18955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=18955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=18955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}