{"id":18729,"date":"2023-07-14T07:05:37","date_gmt":"2023-07-14T07:05:37","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=18729"},"modified":"2025-04-30T22:04:51","modified_gmt":"2025-04-30T22:04:51","slug":"b2b-content-distribution","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/b2b-content-distribution\/","title":{"rendered":"B2B Content Distribution Channels (+ Costs)"},"content":{"rendered":"<p><b>TLDR: <\/b><span style=\"font-weight: 400;\">What is content distribution and why does your company need it? Here\u2019s the lowdown on content distribution\u2019s importance and the average costs of using the top content channels.\u00a0<\/span><\/p>\n<p><b>So what? <\/b><span style=\"font-weight: 400;\">B2B content distribution can boost your brand\u2019s visibility and get you more customers. Learn how to use these channels and find out how much it will cost your company.<\/span><\/p>\n<p><center><br \/>\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2p8dZ37XY28?si=aakWZ3Ux9-8XGwfN\" width=\"780\" height=\"438\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">Introduction<\/span><\/h2>\n<p><img loading=\"lazy\" class=\"wp-image-18732 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/07\/4.jpeg-min-1.jpg\" alt=\"typing on laptop\" width=\"600\" height=\"398\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/07\/4.jpeg-min-1.jpg 2048w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/07\/4.jpeg-min-1-300x199.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/07\/4.jpeg-min-1-1024x680.jpg 1024w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/07\/4.jpeg-min-1-768x510.jpg 768w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/07\/4.jpeg-min-1-1536x1019.jpg 1536w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Content distribution\u2013which refers to the way brands disseminate data to their audiences\u2013takes many forms. These forms, or \u201cchannels,\u201d include social media advertising, press releases, influencer outreach, and more. The costs may vary, and we\u2019ll break it all down below.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is Content Distribution?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Content distribution is the publishing and promoting of text, imagery, audio, and video across several channels. Since an article or video is only as powerful as its reach, you need to get your content out to as many members of your target audience as possible. <\/span><span style=\"font-weight: 400;\">Here\u2019s where to share it, and how much you can expect to pay.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">10 Popular Content Distribution Channels<\/span><\/h2>\n<p><img loading=\"lazy\" class=\"wp-image-18733 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/07\/5.jpeg-min.jpg\" alt=\"man filming himself on his phone\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/07\/5.jpeg-min.jpg 2048w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/07\/5.jpeg-min-300x200.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/07\/5.jpeg-min-1024x683.jpg 1024w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/07\/5.jpeg-min-768x512.jpg 768w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/07\/5.jpeg-min-1536x1025.jpg 1536w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here are the top 10 content channels:<\/span><\/p>\n<p><b>Social Media: <\/b><span style=\"font-weight: 400;\">Social media platforms can be <\/span><a href=\"https:\/\/mediashower.com\/blog\/6-challenges-of-content-distribution-and-how-to-conquer-them\/\"><span style=\"font-weight: 400;\">very useful<\/span><\/a><span style=\"font-weight: 400;\"> distribution channels. These platforms allow you to reach exponentially more people and tailor that reach to specific demographics. Social media platforms allow your business to engage directly with customers (both potential and current), who then learn to trust in your brand. Here are some leading social platforms to consider:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>LinkedIn: <\/b><span style=\"font-weight: 400;\">LinkedIn is geared towards professionals and businesses. Your company can post thought leadership pieces or op-eds related to your industry, share timely news and articles by sector peers, and post other business-related content.<br \/>\n<i><br \/>\nWhy it\u2019s worth it: <\/i>LinkedIn is a B2B content marketer\u2019s top choice for social media content distribution. <a href=\"https:\/\/foundationinc.co\/lab\/b2b-marketing-linkedin-stats\/\">94%<\/a> of professionals rank the site as number one in 2023.<br \/>\n<\/span><\/li>\n<li aria-level=\"1\"><b>Instagram: <\/b><span style=\"font-weight: 400;\">This is <\/span><i><span style=\"font-weight: 400;\">the<\/span><\/i><span style=\"font-weight: 400;\"> platform for photo- and video-sharing. This includes beautiful snaps of a new product or enticing, fun user-made videos featuring your goods.<br \/>\n<i><br \/>\nWhy it\u2019s worth it:<\/i> Around <a href=\"https:\/\/sproutsocial.com\/insights\/instagram-stats\/#advertising\">50% <\/a>of those who view an Instagram ad become more interested in the brand after seeing it advertised.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Twitter: <\/b><span style=\"font-weight: 400;\">Twitter can be a potent information-sharing platform. You\u2019ll want to keep your words concise and punchy, however. <\/span><span style=\"font-weight: 400;\">Twitter is, therefore, an excellent platform for linking to longer-form pieces, sharing quick bits of <\/span><span style=\"font-weight: 400;\">.<\/span><b><br \/>\n<i><span style=\"font-weight: 400;\"><br \/>\nWhy it\u2019s worth it:<\/span><\/i><span style=\"font-weight: 400;\"> An overwhelming majority (<\/span><a href=\"https:\/\/business.twitter.com\/en\/products\/shopping.html\"><span style=\"font-weight: 400;\">89%<\/span><\/a><span style=\"font-weight: 400;\">) of shoppers use Twitter to find new products to buy, while <\/span><a href=\"https:\/\/business.twitter.com\/en\/products\/shopping.html\"><span style=\"font-weight: 400;\">76%<\/span><\/a><span style=\"font-weight: 400;\"> of Twitter users say conversations they\u2019ve had on the site have led them into purchase decisions.<\/span><br \/>\n<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Facebook (B2B groups):<\/b><span style=\"font-weight: 400;\"> You can\u2019t go wrong joining business-to-business groups on the granddaddy of social media. <\/span><span style=\"font-weight: 400;\">Once you have, post regularly to discussions to ensure that what you say is insightful and useful rather than just promotional.<br \/>\n<i><br \/>\nWhy it\u2019s worth it:<\/i> When it comes to return on investment (ROI), Facebook <a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report\">leads the way<\/a> among social platforms, and with close to <a href=\"https:\/\/www.socialpilot.co\/facebook-marketing\/facebook-statistics\">three billion<\/a> active users each month, Facebook\u2019s reach is only expected to grow, making it a smart investment choice.<br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>TikTok: <\/b><span style=\"font-weight: 400;\">The meat and potatoes of this video platform are short, imaginative video clips. Use trending hashtags, challenges, songs, and more to <\/span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">create absorbing content people will want to share.<br \/>\n<\/span><\/span><i><br \/>\nWhy it\u2019s worth it:<\/i> <a href=\"https:\/\/www.socialpilot.co\/tiktok-marketing\/tiktok-statistics#:~:text=TikTok%20influencers%20with%202.5%20million%20followers%20charge%20around%20%24800%20per%20post.&amp;text=number%20of%20%24%20400%20billion%20to,something%20after%20watching%20TikTok%20LIVE.\">50%<\/a> of TikTok users report buying a product after seeing it on TikTok Live (the platform\u2019s live-streamed section), while almost <a href=\"https:\/\/sensortower.com\/blog\/tiktok-power-user-curve\">one-third<\/a> of active users say they open the app daily.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>YouTube:<\/b> The original video-sharing site, YouTube is a solid distribution channel for marketers looking to spread the word about their brands\u2014your content-sharing choices on YouTube range from product-use tutorials to reviews and user and influencer interviews.\u00a0 Optimize your video descriptions, titles, and tags for searches.<br \/>\n<i><span style=\"font-weight: 400;\"><br \/>\nWhy it\u2019s worth it:<\/span><\/i> <a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/youtube-shopping-decision-statistics\/\"><span style=\"font-weight: 400;\">68% <\/span><\/a><span style=\"font-weight: 400;\">of YouTube users say they rely on the site\u2019s videos to help them make purchasing decisions. YouTube also has approximately <\/span><a href=\"https:\/\/www.simplilearn.com\/reasons-why-you-need-youtube-marketing-article#:~:text=Heavy%20Traffic,content%20on%20other%20people's%20videos.\"><span style=\"font-weight: 400;\">30 million<\/span><\/a><span style=\"font-weight: 400;\"> daily users and offers videos in 76 languages, so the content you post can swiftly and easily reach people.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Email: <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">With email marketing, you can send your subscribers promotions, newsletters, personalized product recommendations, short requests for feedback, and more. Remember to keep these messages succinct, interesting, and mobile-optimized.<br \/>\n<\/span><\/span><i><span style=\"font-weight: 400;\"><br \/>\nWhy it\u2019s worth it: <\/span><\/i><span style=\"font-weight: 400;\">Approximately <\/span><a href=\"https:\/\/gr-dms.s3.amazonaws.com\/resources\/sites\/2\/2019\/05\/0645\/email-marketing-and-marketing-automation-excellence-2018.pdf\"><span style=\"font-weight: 400;\">one-third<\/span><\/a><span style=\"font-weight: 400;\"> of marketers still say email is their most effective marketing channel, with <\/span><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2019\/10\/2020_B2B_Research_Final.pdf\"><span style=\"font-weight: 400;\">87%<\/span><\/a><span style=\"font-weight: 400;\"> using it for content distribution.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Webinars: <\/b><span style=\"font-weight: 400;\">Host online workshops, training sessions, and presentations (either live or recorded) for deeper dives on specific topics that interest your audience. A webinar can be anything from a step-by-step how-to, a panel discussion with professionals, or even a Q&amp;A with an industry expert. Promote your webinar on your site and content channels (i.e., social media, email, etc.).<br \/>\n<\/span><i><span style=\"font-weight: 400;\"><br \/>\nWhy it\u2019s worth it:<\/span><\/i> <a href=\"https:\/\/www.zippia.com\/advice\/webinar-statistics\/#:~:text=At%20least%2083%25%20of%20U.S.,individuals%20watching%20the%20entire%20event.\"><span style=\"font-weight: 400;\">Most content marketers<\/span><\/a><span style=\"font-weight: 400;\"> (83%) say hosting webinars is effective for their companies, with the average webinar generating 500 to 1,000 leads and the average attendee conversion rate hovering at around 55%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Video Shorts: <\/b><span style=\"font-weight: 400;\">You can use short video content to shine spotlights on specific items you have for sale, product demonstrations, customer testimonials, and more.<br \/>\n<i><br \/>\nWhy it\u2019s worth it: <\/i>Most consumers (<a href=\"https:\/\/www.theleap.co\/blog\/short-form-video\/#:~:text=Key%20short%2Dform%20video%20statistics%20you%20need%20to%20know&amp;text=Take%20a%20look%20at%20these,watch%20rate%20of%20over%2081%25.\">73%<\/a>) cite short-form video as their preferred means of learning about a new item or purchasable service.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pay-Per-Click and Paid Social: <\/b><span style=\"font-weight: 400;\">Pay-per-click advertising can be cost-effective for businesses. Rather than pay a fixed cost, you pay only when someone clicks on your ad, so it\u2019s of great value when it comes to content distribution costs. Use it on search engines with paid social promotions to extend your reach and tailor your ads to appeal to specific buyers.<br \/>\n<i><br \/>\nWhy it\u2019s worth it:<\/i> With an average return on investment of <a href=\"https:\/\/yourmarketingpeople.com\/blog\/effectiveness-of-pay-per-click-advertising\/#:~:text=The%20average%20business%20makes%20%242,average%20depends%20on%20several%20factors.\">200%<\/a>, PPC is arguably one of the most effective marketing methods you can have in your repertoire<i>.<\/i><br \/>\n<\/span><\/li>\n<li aria-level=\"1\"><b>Influencer Marketing: <\/b><span style=\"font-weight: 400;\">You can give your content a real boost by forming partnerships with well-known, highly-followed social media users and having them share and promote your products, posts, and videos.<br \/>\n<i><br \/>\nWhy it\u2019s worth it:<\/i> Some <a href=\"https:\/\/content.izea.com\/hubfs\/Gated_Content\/2022\/IZEA%20Insights%20-%20Trust%20in%20Influencer%20Marketing.pdf\">39% of people ages<\/a> 18 to 29 and 45% of people ages 30 to 44 say influencer marketing is the most likely factor in their decisions to purchase new products.<\/span><\/li>\n<li aria-level=\"1\"><b>Blogs: <\/b><span style=\"font-weight: 400;\">Regularly publishing high-quality blog posts on topics relevant to your company\u2019s industry\u2013while using SEO best practices\u2013can get you more followers and customers. Make sure these are easy to read, as users tend to <\/span><a href=\"https:\/\/www.nngroup.com\/articles\/how-people-read-online\/\"><span style=\"font-weight: 400;\">scan<\/span><\/a><span style=\"font-weight: 400;\"> online content rather than really read it.<br \/>\n<i><br \/>\nWhy it\u2019s worth it: <\/i>Most people (<a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-statistics\/\">70%<\/a>) say they would rather get information from a blog post than from a traditional ad.<\/span><\/li>\n<li aria-level=\"1\"><b>Content Syndication: <\/b><span style=\"font-weight: 400;\">Content syndication (distributing and republishing content across sites and channels) can boost your company\u2019s visibility with new audiences. By leveraging the already-in-place audiences of other reputable sites or publishers, you can quickly get more eyes on your content, bolstering credibility and exposure.<br \/>\n<\/span><i><span style=\"font-weight: 400;\"><br \/>\nWhy it\u2019s worth it: <\/span><\/i><span style=\"font-weight: 400;\">Content syndication produces such solid results that most B2B content distribution experts reported <\/span><a href=\"https:\/\/www.intotheminds.com\/blog\/en\/content-syndication\/#:~:text=5%20key%20statistics%20on%20content%20syndication,-30%25%20of%20B2B&amp;text=47%25%20would%20like%20to%20increase,content%20for%20their%20B2B%20targets.\"><span style=\"font-weight: 400;\">prioritizing it to generate sales leads<\/span><\/a><span style=\"font-weight: 400;\"> in recent years. It\u2019s also very <\/span><a href=\"https:\/\/heidicohen.com\/content-syndication\/\"><span style=\"font-weight: 400;\">cost-effective<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><b>Guest Posts and Op-Eds: <span style=\"font-weight: 400;\">Consider writing guest blog posts or commentary pieces for other websites on timely topics relevant to your business sector<\/span><\/b><span style=\"font-weight: 400;\">.<br \/>\n<\/span><i><span style=\"font-weight: 400;\"><br \/>\nWhy it\u2019s worth it: <\/span><\/i><span style=\"font-weight: 400;\">Op-eds have been <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/news.yale.edu\/2018\/04\/24\/study-shows-newspaper-op-eds-change-minds\">shown<\/a> to sway people\u2019s views, and they can have long-term effects on the way readers and consumers think<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ol>\n<h2>Average Costs of Most Common Content Distribution Channels<\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-18734\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/07\/6.jpeg-min.jpg\" alt=\"scrolling on phone\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/07\/6.jpeg-min.jpg 2048w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/07\/6.jpeg-min-300x200.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/07\/6.jpeg-min-1024x683.jpg 1024w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/07\/6.jpeg-min-768x512.jpg 768w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/07\/6.jpeg-min-1536x1024.jpg 1536w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<ol>\n<li><b>Email Newsletters: <\/b><span style=\"font-weight: 400;\">The cost of email newsletters depends on several factors, like whether you do the content writing yourself or hire a writer, the size of your recipient list, and the email marketing platform you pick. Popular options like Mailchimp, for example, <\/span><a href=\"https:\/\/mailchimp.com\/pricing\/marketing\/\"><span style=\"font-weight: 400;\">have vast arrays<\/span><\/a><span style=\"font-weight: 400;\"> of plans (including free ones).<\/span><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">While costs will go up and down based on the above factors, publishers of newsletters with <\/span><a href=\"https:\/\/www.emailvendorselection.com\/email-marketing-cost-pricing-guide\/\"><span style=\"font-weight: 400;\">around 5,000 subscribers<\/span><\/a><span style=\"font-weight: 400;\"> should, on average, expect to pay between $0 and $99 per month.<\/span><\/li>\n<\/ul>\n<ol start=\"2\">\n<li><b> Blogs: <\/b><span style=\"font-weight: 400;\">Do you want written content but aren\u2019t a writer? Have a blog post ghostwritten. Expect to pay <\/span><a href=\"https:\/\/blog.3pcreativegroup.com\/the-true-cost-of-a-b2b-tech-blog-post-a-calculation\"><span style=\"font-weight: 400;\">$775 to $850<\/span><\/a><span style=\"font-weight: 400;\"> for a high-quality, bespoke piece of about 1,000 words.<\/span><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On the lower end of the cost scale are freelance writers and in-house team members, whose services include the research, writing, and editing of a piece, graphic design, uploading and optimization, lead generation, and social media promotion.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On the higher end are quality B2B inbound marketing agencies. Any of these will deliver blog-creation experiences, including research, writing, editing, graphic design, and search engine or lead-generation optimization.<\/span><\/li>\n<\/ul>\n<ol start=\"3\">\n<li><b>Webinars: <\/b><span style=\"font-weight: 400;\">If you\u2019re thinking of hosting a webinar to attract customers, there are plenty of <\/span><a href=\"https:\/\/webinarcare.com\/webinar-statistics\/\"><span style=\"font-weight: 400;\">statistics to consider<\/span><\/a><span style=\"font-weight: 400;\">, but you can expect to spend anywhere between $100 to $3,000 on a webinar depending on things like the scope of the event and how big your audience will be.<\/span><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Associated costs comprise creating the webinar content, purchasing webinar-related software (the webinar platform, video-editing tools, etc.) and hardware (items like microphones and a camera), promotional efforts (social-media ads and email marketing, for example) and possibly extra staffing.\u00a0<\/span><\/li>\n<\/ul>\n<ol start=\"4\">\n<li><b> Case studies: <\/b><span style=\"font-weight: 400;\">Case studies can be valuable parts of any marketing portfolio. They tell prospective customers and business partners you have the experience and expertise necessary to deliver what you promise. Costs range from <\/span><a href=\"https:\/\/successkit.io\/how-much-does-a-case-study-cost\/\"><span style=\"font-weight: 400;\">$600 to $3,000<\/span><\/a><span style=\"font-weight: 400;\"> per case study, respectively.\u00a0<\/span><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On the lower end of the cost spectrum are, again, freelancers. The higher end is a larger marketing agency, which will give you top-quality products while charging you higher prices for each case study.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In both choices, the money will often go towards research, interviews the firm or freelancer must do, the writing and editing of the pieces, formatting, and graphic design, if needed.<\/span><\/li>\n<\/ul>\n<ol start=\"5\">\n<li><b> Video shorts: <\/b><span style=\"font-weight: 400;\">A video short for your website or social media accounts is an effective tool for getting your name or product before a wider audience. The great news is most companies report spending between <\/span><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\"><span style=\"font-weight: 400;\">$0 and $500<\/span><\/a><span style=\"font-weight: 400;\"> on video marketing, so it doesn\u2019t cost much if you do it yourself. However, professional video shorts can run anywhere between <\/span><a href=\"https:\/\/promo.com\/tools\/video-production-cost-estimator#:~:text=How%20much%20does%20video%20production,cost%20as%20little%20as%20%24500.\"><span style=\"font-weight: 400;\">$500 and $3,000<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Self-produced video shorts will run you the cost of a camera if one is yet to be available in-house.<\/span><span style=\"font-weight: 400;\"> You\u2019ll also need editing software and the paid time of employees who work on the project.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The price of a professionally-produced video depends largely on its length, as it determines the number of hours or days an outside company will need to shoot the footage. There may also be travel expenses for all involved, equipment fees for camera crews, payments to the acting talent you hire, and post-production costs (editing, voiceovers, etc.)<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Partner with Media Shower for Content Distribution<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To be seen online today, you need a communication platform that offers quality and quantity. Since overworked marketing teams often don\u2019t have time for either, Media Shower can help. With our proven content assembly line, we\u2019ll create better content that gets more exposure with the right audience. Take Media Shower for a test drive and <\/span><a href=\"https:\/\/mediashower.com\/user\/free_trial?__mscta=2822_96791_10204\"><span style=\"font-weight: 400;\">get a free trial<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\t<div class=\"category-view-wrapper\">\n\t\t\t\t\t<h2>More Tools for Busy Marketing Managers:<\/h2>\n\t\t\t<div class=\"category-view-articles ms-submit-posts\">\n\t\t\t\t<section id=\"recent-posts\" class=\"recent-posts\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/04\/2.png\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/nikes-just-do-it\/\">Nike&#8217;s &#8220;Just Do It&#8221;: 3 Words That Redefined the Fitness Industry<\/a><\/h4>\n\t\t\t\t                    <\/div>\n\n\t\t\t                    \n\t\t\t                <\/div>\n\t\t\t            <\/header>\n\t\t\t        <\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/04\/singers-at-coachella.jpg\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/best-marketing-at-coachella\/\">The Best Marketing Campaigns at Coachella (+ Key Takeaways)<\/a><\/h4>\n\t\t\t\t                    <\/div>\n\n\t\t\t                    \n\t\t\t                <\/div>\n\t\t\t            <\/header>\n\t\t\t        <\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/04\/blonde-woman-in-a-red-sweater-smiling-and-holding-a-laptop.jpg\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/brutal-honesty\/\">BRUTAL HONESTY: The Two-Word Hack That Will Instantly Improve Your Marketing<\/a><\/h4>\n\t\t\t\t                    <\/div>\n\n\t\t\t                    \n\t\t\t                <\/div>\n\t\t\t            <\/header>\n\t\t\t        <\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"clearfix\"><\/div>\n\t\t\t\t<\/section>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n","protected":false},"excerpt":{"rendered":"<p>Content distribution channels can do wonders for your brand. Read on to learn about the best channels and content distribution costs.<\/p>\n","protected":false},"author":113,"featured_media":18730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[459],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/18729"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/113"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=18729"}],"version-history":[{"count":43,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/18729\/revisions"}],"predecessor-version":[{"id":23688,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/18729\/revisions\/23688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media\/18730"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=18729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=18729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=18729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}