{"id":18015,"date":"2023-04-11T05:36:04","date_gmt":"2023-04-11T05:36:04","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=18015"},"modified":"2023-05-22T17:16:03","modified_gmt":"2023-05-22T17:16:03","slug":"ai-prompt-engineering-for-marketers","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/ai-prompt-engineering-for-marketers\/","title":{"rendered":"AI Prompt Engineering for Marketers (+ Sample Prompts)"},"content":{"rendered":"

TLDR:<\/strong> Everyone is abuzz about ChatGPT<\/a>, and with good reason. As amazing as it is, our take is that it won’t put marketers into early retirement. In fact, when used as a research assistant, the tool can make your marketing work ten times better<\/em>. Here’s how.<\/p>\n

So What?<\/strong> By developing the skill of prompt engineering<\/strong>, or writing really good input for AI tools like ChatGPT, these tools can deliver even better output\u00a0<\/em>that humans can then punch up with their own creativity. Here are specific prompts that marketers can use to 10x their results.<\/p>\n

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As Ezra Klein said in a recent New York Times\u00a0<\/em>column, \u201cThis changes everything.\u201d<\/p>\n

He was talking about the rapid rise of artificial intelligence, specifically tools like ChatGPT<\/a>, which can write full-length blog posts, essays, ad copy, and pretty much anything else, instantly, and for free.<\/p>\n

As with any technology innovation, AI content generators like ChatGPT are disrupting industries. For marketers, it’s a massive threat, but we believe it’s also an incredible opportunity.<\/p>\n

Our view is there\u2019s no point in pretending this isn\u2019t happening. AI is here to stay, and it\u2019s getting better all the time.\u00a0<\/strong><\/p>\n

That reality means marketers must evolve and embrace AI as an incredibly powerful tool. Rather than taking the stance that AI tools should be forbidden, as many of our competitors have done, we think writers and content creators should learn how to use AI to enhance their own skills<\/strong>.<\/p>\n

That will involve learning new approaches to content creation. The good news is marketers are already uniquely qualified to make the most of AI content tools, especially if they know how to write<\/em>.<\/p>\n

Prompt Engineering: The Marketer’s Superpower<\/h2>\n

The text that gets typed into AI chatbots like ChatGPT is called the prompt.<\/strong><\/p>\n

Marketers, especially those who are good writers, have a superpower<\/strong> in writing prompts. This is because good prompts return good results.\u00a0<\/em>Remember the acronym GIGO (good input = good output).<\/p>\n

Prompt writing is a new kind of skill, kind of a mashup between writing and programming. The best prompt writers combine good writing<\/em> with computer engineering<\/em>. Some claim \u201cprompt engineers,\u201d as this new skill is called, can earn over $300,000 a year<\/a>.<\/p>\n

The good news is there are easy ways to improve your prompt-writing skills by going through the free course at learnprompting.org<\/a>.<\/p>\n