{"id":17683,"date":"2022-12-22T01:52:52","date_gmt":"2022-12-22T01:52:52","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=17683"},"modified":"2022-12-23T01:54:54","modified_gmt":"2022-12-23T01:54:54","slug":"maytags-marketing","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/maytags-marketing\/","title":{"rendered":"How Maytag’s Marketing Has Powered Over a Century of Home Appliances"},"content":{"rendered":"

TLDR:\u00a0<\/strong>Those of a certain age will remember the “Lonely Maytag Repairman”: because Maytag appliances were so dependable, he was the loneliest guy in town<\/a>. But did you know he’s been updated for the modern age? (Scroll down to see him now.)<\/p>\n

So What?\u00a0<\/strong>For over 130 years, Maytag has continually updated its marketing mix, maintaining its leadership in the home appliance market. Apart from its innovative product designs, what sets Maytag apart from the competition is a marketing strategy that’s continually evolving. Here’s how they do it.<\/p>\n

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Introduction:<\/h2>\n

If you’ve ever been in the market for a new washer, dryer, or refrigerator, you’ve likely considered Maytag. With over 130 years of experience in producing quality home appliances, this U.S.-based company has become synonymous with reliability and innovation.<\/p>\n

While many remember the Lonely Maytag Repairman<\/a> TV commercials, Maytag has utilized a series of ingenious long-term marketing strategies to ensure its success. Here’s what you can learn from a long-term leader in consumer marketing.<\/p>\n

Embrace Mobile Visualization<\/h2>\n

Increasingly, customers view web pages and content on their mobile devices, so Maytag has built an e-commerce strategy around mobile. In 2015, the company created a mobile tool called “Bring Maytag Home”<\/a> that allows customers to visually plan out their ideal kitchen in terms of appliance size and color.<\/p>\n

\"Maytag<\/p>\n

All they had to do was take a picture of their current kitchen or laundry room, then follow a few steps to select the models and sizes they wanted to see. This enabled customers to get tangible, visual representations of what their appliance selections would look like in their real-life living space. The tool was a hit with customers and allowed them to visualize their dream kitchens before purchasing anything.<\/p>\n

Put a Face to the Brand<\/h2>\n

One of the things that clicks with customers is when you associate a brand with a face. It’s even better when that face depicts all the qualities you want your brand to be associated with. Maytag has done this for years with its “Maytag Man.”<\/p>\n

This character embodied all the values customers would associate with the brand: dependability, quality, and service. He spoke directly to customers, telling them why they should choose Maytag as their source for home appliances.<\/p>\n