{"id":17547,"date":"2022-11-08T09:34:25","date_gmt":"2022-11-08T09:34:25","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=17547"},"modified":"2022-11-10T15:14:27","modified_gmt":"2022-11-10T15:14:27","slug":"john-deeres-marketing","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/john-deeres-marketing\/","title":{"rendered":"John Deere’s Marketing Has Brought Paradise and Prosperity to Farmers"},"content":{"rendered":"

TLDR:<\/strong> When people think of John Deere, they think of green tractors and farming equipment. While the company has been manufacturing these products since 1837, there’s more to the story: John Deere is one of the most successful companies in the world, and it all started with a simple plow.<\/p>\n

So What?<\/strong> While not everyone can be John Deere, we can all learn from the company’s marketing approach, which has resulted in nearly 200 years of success. It’s an example of how a company can change with the times and still maintain its core values.<\/p>\n

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For farmers and rural homeowners, John Deere is the green-and-gold standard. The company is known for its high-quality tractors and agricultural equipment, which it has been producing since 1837.<\/p>\n

The company is so iconic that John Deere has a cult following among diverse groups of customers. There are John Deere-themed weddings, John Deere baby clothes, and even — for the diehard fan — John Deere caskets.<\/p>\n

\"John<\/p>\n

That’s quite a legacy for a company that started out as a simple plow manufacturer. Let’s deep-dive into John Deere’s marketing strategy to see how marketing professionals can apply those lessons to our own businesses.<\/p>\n

Lead With Value<\/h2>\n

While content marketing is now a “given,” back in the day, it was a cutting-edge strategy, and John Deere was one of the first companies to embrace it. In 1865, founder John Deere created and distributed a printed magazine for farmers called “The Furrow.”<\/p>\n

The Furrow<\/a> wasn’t just another Farmer’s Almanac<\/em>. It contained articles on new technology and how to use it to become more successful. In other words, it was a way for John Deere to educate farmers on the latest and greatest in farm equipment.<\/p>\n

\"The<\/p>\n

By providing value up front, John Deere built trust with farmers and positioned itself as an authority in the industry, all without hard-selling products. The magazine still exists today and is now optimized for viewing on smartphones and tablets. It’s also available in 14 languages in over 115 countries, and is the most widely-circulated farm magazine in the world.<\/p>\n

\"The<\/p>\n

When you’re creating content, always lead with value<\/strong>. Whether it’s a blog post, whitepaper, or video, make sure your audience will get something out of it. If you can educate them and help them solve a problem, you’ll be well on your way to building a lasting relationship.<\/p>\n

Plus, they make great pieces for your sales team to pass along to potential customers.<\/p>\n

Have a “Higher Purpose”<\/h2>\n

“We run life so life can leap forward.”<\/em> This is the company’s mantra. For John Deere, it’s not just about selling tractors; it’s about helping farmers run their businesses more efficiently so they can provide for their families and communities.<\/p>\n

\"Higher<\/p>\n

This higher purpose is woven into every aspect of the company’s marketing, from “The Furrow” magazine to its social media channels.<\/p>\n