{"id":16879,"date":"2022-06-14T05:12:36","date_gmt":"2022-06-14T05:12:36","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=16879"},"modified":"2022-06-14T05:12:36","modified_gmt":"2022-06-14T05:12:36","slug":"how-dunkin-has-marketed-itself-in-the-world-of-donuts","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/how-dunkin-has-marketed-itself-in-the-world-of-donuts\/","title":{"rendered":"How Dunkin’ Has Marketed Itself to Number One in the World of Donuts"},"content":{"rendered":"

TLDR:\u00a0<\/strong>Dunkin’ Donuts has evolved its marketing from donuts to coffee as the primary product, supported by clever advertising and a smart multichannel strategy.<\/p>\n

So what?\u00a0<\/strong>This shows how a well-rounded marketing strategy, supported by outstanding creative, can help your business position its products as you understand your customers better.<\/p>\n

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A small restaurant founded outside Boston in 1950 is now the largest seller of donuts in the world. Over the past seven decades, Dunkin\u2019 (formerly Dunkin’ Donuts) has grown to almost 13,000 locations in 42 countries. Nations that had previously seen few donuts, like South Korea, are now Dunkin\u2019 addicts.<\/p>\n

The company’s initial focus on donuts evolved into a “coffee plus one” strategy, where the marketing emphasis focused on coffee, accompanied by a donut or baked good. Today, coffee is the primary product, hence the caffeine-fueled tagline “America runs on Dunkin’.” (The company even dropped the “Donuts” from its name.)<\/p>\n

Dunkin’ has long invested in creative marketing, such as the mid-1980s “Time to Make the Donuts” campaign, which became a national tagline:<\/p>\n