{"id":166,"date":"2013-01-16T16:57:19","date_gmt":"2013-01-16T16:57:19","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=166"},"modified":"2013-01-24T17:37:06","modified_gmt":"2013-01-24T17:37:06","slug":"now-this-is-how-you-use-content-for-marketing","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/now-this-is-how-you-use-content-for-marketing\/","title":{"rendered":"Now THIS is How You Use Content for Marketing!"},"content":{"rendered":"<p>Are your content marketing campaigns similar to poorly-produced indie movies: clever at the start but failing to deliver satisfactory endings? It\u2019s a problem many business owners face in today\u2019s world of over-information. From unexpectedness to engagement, let&#8217;s discover the strategies that are working well for others in this latest round of content marketing awesomeness.<\/p>\n<p><strong>Skyfall and Coke<\/strong><br \/>\nCommercials for action movie sponsors are expected to include strategic product placements in scenes starring the movie\u2019s lead actor. BORING. The marketers of Coke Zero took a different approach &#8230; and the unexpectedness of that approach is what makes this video so effective.<\/p>\n<p><iframe src=\"http:\/\/www.youtube.com\/embed\/RDiZOnzajNU\" frameborder=\"0\" width=\"560\" height=\"315\"><\/iframe><\/p>\n<p>Don\u2019t have the budget for a professionally-produced video? You don\u2019t need one. The core success of this marketing strategy rests in presenting information in a new way &#8212; whether in video or written format. Step away from the expected in an engaging manner and your audience will be hooked.<!--more--><br \/>\n<strong><\/strong><\/p>\n<p><strong>Weekend Hashtag Project<\/strong><br \/>\nContent that fails to bring audiences into the experience is useless. Instagram marketers understand this and are effectively bringing their app users into the conversation with their <a href=\"http:\/\/blog.instagram.com\/tagged\/weekend-hashtag-project\">weekend hashtag project<\/a>.<\/p>\n<p><img src=\"http:\/\/www.mediashower.com\/img\/275\/hashtagproject.JPG\" alt=\"\" width=\"400\" border=\"0\" \/><br \/>\nUsers are invited to take and tag photos on an assigned topic each weekend and weekly winners are then featured on the app\u2019s blog. The project isn\u2019t about the company; it\u2019s about the audience and, ultimately, that tactic is boosting the app\u2019s reputation.<br \/>\n<strong><\/strong><\/p>\n<p><strong>The Responsibility Project<\/strong><br \/>\nMe, me, me\u2026 That\u2019s the content message broadcast by many companies. Liberty Mutual Insurance takes a different approach with <a href=\"http:\/\/responsibility-project.libertymutual.com\">The Responsibility Project<\/a>, a website that creates a conversation about people doing good things in the world. The website provides useful and meaningful information in an authentic manner and, shocker, its main purpose isn\u2019t to sell the company\u2019s insurance policies.<\/p>\n<p><img src=\"http:\/\/www.mediashower.com\/img\/275\/responsibilityproject.JPG\" alt=\"\" width=\"400\" border=\"0\" \/><\/p>\n<p>The core content marketing tactic used by The Responsibility Project is to provide relevant and useful information to potential customers, whether or not that information is directly tied to the company\u2019s products. If used properly, this strategy builds trust in and a reliance on your company.<\/p>\n<p><strong>Our Food, Your Questions<\/strong><br \/>\nTransparency in the processes used to create food at McDonald\u2019s in Canada? Unbelievable, isn\u2019t it? Well, that\u2019s what makes the strategy behind the <a href=\"http:\/\/yourquestions.mcdonalds.ca\/\">Our Food, Your Questions<\/a> website so effective.<\/p>\n<p><img src=\"http:\/\/www.mediashower.com\/img\/275\/mcdonalds.JPG\" alt=\"\" width=\"400\" border=\"0\" \/><\/p>\n<p>Visitors can ask any question pertaining to food at McDonald\u2019s and the company promises to answer. The website debunks the theory that the fast food conglomerate has hidden food secrets, thus enhancing brand trust. Genius.<\/p>\n<p><strong>Will it Blend?<\/strong><br \/>\nInfomercials are ridiculous. The folks at Blendtec poke fun at the industry by placing ridiculous items in their blenders &#8212; such as iPads and video games &#8212; to see what will happen. The videos are humorous and engaging, while displaying the power of the company\u2019s products. This is product promotion on steroids.<\/p>\n<p><iframe src=\"http:\/\/www.youtube.com\/embed\/ahtZayhxb5U\" frameborder=\"0\" width=\"560\" height=\"315\"><\/iframe><\/p>\n<p>If your company exists in a typically boring niche, spice up your content with a little humor. If executed properly, strategic humor is a powerful tool for engaging customers and increasing a company\u2019s online presence.<\/p>\n<p>Content marketing can be a tricky beast to master. While you may not have the marketing budget to compete with big-name marketers, you can replicate their core tactics. By utilizing unexpectedness and engagement in your content, you will drive enhanced marketing results and increased business success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are your content marketing campaigns similar to poorly-produced indie movies: clever at the start but failing to deliver satisfactory endings? It\u2019s a problem many business owners face in today\u2019s world of over-information. From unexpectedness to engagement, let&#8217;s discover the strategies that are working well for others in this latest round of content marketing awesomeness. Skyfall<span>&#8230;  <a class=\"read-more\" href=\"https:\/\/www.mediashower.com\/blog\/now-this-is-how-you-use-content-for-marketing\/\">Read More&#8230;<\/a><\/span><\/p>\n","protected":false},"author":109,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/166"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/109"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=166"}],"version-history":[{"count":18,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/166\/revisions"}],"predecessor-version":[{"id":316,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/166\/revisions\/316"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}