{"id":16563,"date":"2022-03-02T08:00:09","date_gmt":"2022-03-02T08:00:09","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=16563"},"modified":"2022-03-07T18:40:50","modified_gmt":"2022-03-07T18:40:50","slug":"how-burts-bees-gets-customers-to-share-the-buzz","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/how-burts-bees-gets-customers-to-share-the-buzz\/","title":{"rendered":"How Burt’s Bees Gets Customers to Share the Buzz"},"content":{"rendered":"

TLDR:\u00a0<\/strong>Burt’s Bees makes simple products that many companies also produce. But their secret is making sure their customers are advocates who spread the word about their products, and that “organic buzz” is the most powerful form of marketing.<\/p>\n

So What?\u00a0<\/strong><\/p>\n

Find out how the company drives more customer engagement, why it works, and how to use this approach in your own business.<\/p>\n

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Introduction:<\/h2>\n

Burt’s Bees is known for making some of the best beauty products in the world, from skin cleansers to lip balm. The company uses ingredients that come straight from nature and makes sure that they’re sourced responsibly. The company also gives back to its communities by donating products and money to local schools and nonprofits.<\/p>\n

But it doesn’t stop there. The company goes above and beyond for its customers, too, making happy customers that will be loyal advocates for years to come. Here’s how Burt’s Bees engages customers and encourages brand advocacy in a way that benefits everyone.<\/p>\n

Create a Buzz on Social Media<\/h2>\n

Burt’s Bees’ biggest social media presence is on Facebook,<\/a> where they’ve built a community of like-minded customers who want to talk about natural beauty products and share their experiences with the company’s products.<\/p>\n

\"Burt's<\/p>\n

Burt’s Bees posts photos, videos, gifs, quizzes, polls, you name it \u2013 and it’s all about keeping the brand’s fans engaged and entertained. But they don’t just post about the company’s products. They also post content relevant to their customers’ interests, from personalized quizzes on “which lotion will solve your skin problem” to behind-the-scenes videos of how they make their products.<\/p>\n

\"Burt's<\/p>\n

By constantly posting interactive, varied, and topical content, Burt’s Bees has built a loyal following of engaged customers who know they can trust the company for quality products. And now those customers are spreading the word. You, too, can use this same approach to grow your own social media community and drive more sales at the same time.<\/p>\n

Look Beyond Your Products<\/h2>\n

Burt’s Bees is committed to making sure its products are made from the best ingredients on the planet and sourced responsibly. But the brand doesn’t stop there.<\/p>\n

The company seeks to positively impact peoples’ lives. So it focuses on more than just its products, often launching entirely product-free campaigns, like its World Earth Month campaign<\/a>.<\/p>\n

In doing so, Burt’s Bees proves that companies can help the world in ways that go beyond what they’re selling. When customers learn about these efforts, they’re more likely to come back again and are happy to promote the brand.<\/p>\n