In the last decade, we\u2019ve seen an increase in lifestyle brands that offer a curated selection of products and services. One such company is Goop, founded by actress Gwyneth Paltrow. When she started the company in 2008, her goal was to provide people with resources and information about living a healthy lifestyle. With over 2 million monthly visitors on their website alone, it seems like they\u2019re achieving this goal.<\/p>\n
This success isn\u2019t just because Paltrow is Hollywood royalty or that she launched the company right before social media became ubiquitous; it’s because of how she built a well-rounded lifestyle brand where readers can find information about everything from food to fashion. Through effective use of social media and clever content strategies, Paltrow built a powerful brand that resonates with its customers on a personal level.<\/p>\n
In 2008, Gwyneth Paltrow launched a lifestyle blog she called “Goop.” Later, it expanded from a simple blog into a multi-platform entity offering products and services for people who want to live Paltrow\u2019s type of lifestyle. Today, Goop is one of the fastest-growing lifestyle brands in America, worth an estimated $250 million.<\/p>\n
What\u2019s the company’s secret? Their ability to build relationships with consumers while still maintaining a tone that resonates with them is what makes it work. Goop provides value (most often through tips) without pushing an agenda or becoming overly self-promotional.<\/p>\n
Here\u2019s how Goop does it and how you can get people talking about your product or service too.<\/p>\n
By partnering with celebrities with a large social media following, Goop reaches an audience of millions. The more influential the person, the more attention they tend to attract. For example, when Paltrow was featured on The Ellen DeGeneres Show in 2015, it resulted in 1.4 million Instagram interactions.<\/p>\n