{"id":15998,"date":"2021-02-22T08:00:24","date_gmt":"2021-02-22T08:00:24","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=15998"},"modified":"2021-02-23T19:06:18","modified_gmt":"2021-02-23T19:06:18","slug":"content-marketing-tools","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/content-marketing-tools\/","title":{"rendered":"Top 12 Content Marketing Tools, Rated & Reviewed for 2021"},"content":{"rendered":"

Content marketing has become incredibly complex. Between SEO and keywords, conversion funnels, and analytics, it has become virtually impossible to market your content without help.<\/p>\n

Luckily, there are now tons of tools that can help maximize the impact of your content marketing and streamline your process so you can focus on other parts of the business.<\/p>\n

Best Content Marketing Tools<\/h2>\n

Strategy<\/h2>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t
Applications<\/th>What Does It Do?<\/th>Notable Users<\/th>Social Followers<\/th>Cost<\/th>Score<\/th>\n<\/tr>\n<\/thead>\n
AHRefs<\/td>Website audit
\nKeywords
\nCompetitors
\nDomain authority
\nSite ranking
\nTutorials
\nCommunity<\/td>		Facebook
\nShopify
\nNetflix
\nExpedia
\nebay
\nLinkedIn
\nUber
\nTripAdvisor
\nAdobe
\nHuffPost<\/td>		Facebook: 93,130
\nTwitter: 69,392
\nLinkedIn: 47,753<\/td>		Lite: $99\/month
\nStandard: $179
\nAdvanced: $399
\nAgency: $999<\/td>		<\/td>\n<\/tr>\n
Moz<\/td>SEO audit
\nBacklink research
\nDomain analysis
\nComparative rankings
\nDaily rank tracking
\nSERP\/STAT
\nLink Index
\nEducation\/Training<\/td>		Zillow
\nTrivago
\nRazorfish
\nAlaska
\nAaron's
\n99 designs<\/td>		Facebook: 277,390
\nTwitter: 560,600
\nLinkedin: 89,033<\/td>		Free trial
\nStandard: $99\/month
\nMedium $149
\nLarge $249
\nPremium $599<\/td>		<\/td>\n<\/tr>\n
SEMRush<\/td>Research
\nTraffic insights
\nBacklink building
\nSite Audit
\nSEO
\nAd research
\nSocial media tracker
\nBrand monitoring
\nLead generation tool<\/td>		ebay
\nTopRank online marketing
\nSEOBook
\nElite Strategies<\/td>		Facebook: 188,416
\nTwitter:137,873
\nLinkedIn: 120,539<\/td>		Free trial
\nPro $119.95\/month
\nGuru $229.95
\nBusiness $449.95<\/td>		<\/td>\n<\/tr>\n
Keyword Planner<\/td>Keyword planning
\nMonthly search volume
\nCost per click
\nAdwords competition<\/td>		Unknown<\/td>N\/A<\/td>Free tool<\/td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n

Distribution<\/h2>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t
Applications<\/th>What Does It Do?<\/th>Notable Users<\/th>Social Followers<\/th>Cost<\/th>Score<\/th>\n<\/tr>\n<\/thead>\n
HubSpot<\/td>Wesbsite optimization
\nSales funnels
\nLead generation
\nInbound marketing campaigns
\nLanding pages<\/td>		World Wildlife Fund
\nTrello
\nSurveyMonkey
\nSoundCloud
\nSubaru
\nClassPass
\nVMWare<\/td>		Facebook: 2,007,297
\nTwitter: 812,276
\nLinkedIn: 518,672<\/td>		Some features free
\nUp to 90% discounts for startups
\nPaid features start at $45\/month
\nEnterprise starts at $3,200\/month<\/td>		<\/td>\n<\/tr>\n
HootSuite<\/td>Scheduling
\nSocial monitoring
\nSocial campaign tracking
\nTeam messaging<\/td>		Marketo\/Adobe
\nWorld Wildlife Fund
\nSophos
\nBreville<\/td>		Facebook: 881,767
\nTwitter: 7,637,597
\nLinkedIn: 294,914<\/td>		Free trial
\nPro $29\/month
\nTeam $129\/month
\nEnterprise upon request<\/td>		<\/td>\n<\/tr>\n
Buffer<\/td>Social scheduling
\nTailoring posts
\nBrowser extension
\nApps
\nThird party integration<\/td>		Shopify
\nStripe
\nMicrosoft
\nGithub
\nBasecamp
\nBusiness Insider<\/td>		Facebook: 130,278
\nTwitter: 1,006,637
\nLinkedIn: 37,220<\/td>		Free trial
\nPro $15\/month
\nPremium $65\/month
\nBusiness $99\/month<\/td>		<\/td>\n<\/tr>\n
GetResponse<\/td>Email marketing
\nLanding pages
\nWebinars
\nAutomation
\nConversion funnel
\nPush notifications<\/td>		Hilton
\nUnesco
\nHenkel
\nAutoDoc<\/td>		Facebook: 159,531
\nTwitter: 61,399
\nLinkedIn: 9,880<\/td>		Free trial
\nBasic: $15\/month
\nPro: $99\/month
\nMax: Custom pricing<\/td>		<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n

Analytics<\/h2>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t
Applications<\/th>What Does It Do?<\/th>Notable Users<\/th>Social Followers<\/th>Cost<\/th>Score<\/th>\n<\/tr>\n<\/thead>\n
Google Analytics<\/td>Traffic
\nAudience
\nConversions
\nCustom reports<\/td>		Uber
\nAirbnb
\nSporify
\nUdemy
\nSlack
\nGE
\nNASA
\nTwitter
\nEpson
\nSamsung<\/td>		Facebook: 171,155
\nTwitter: 1,145,736
\nLinkedIn: 146,573<\/td>		Standard version: free
\n360 version: $150,000\/year<\/td>		<\/td>\n<\/tr>\n
Matomo<\/td>Same as Google Analytics
\nbut protects privacy of data<\/td>		United Nations
\nNASA
\nRed Bull
\nHuawei<\/td>		Facebook: 8,249
\nTwitter: 9,502
\nLinkedIn: 928<\/td>		Free if hosted on company's servers
\nCloud starts at $29\/month for 50,000 page views
\nUp to $11,900\/month for 50 million page views<\/td>		<\/td>\n<\/tr>\n
GoSquared<\/td>Real-time analytics
\nLive Chat
\nMarketing automation
\nCustomer data hub<\/td>		J.P. Morgan
\nWhole Foods
\nCanon
\nDell
\nGE<\/td>		Facebook: 1,595
\nTwitter: 6,304
\nLinkedIn: 1,280<\/td>		Free tier
\nAnalytics start at $29\/month
\nEnterprise $499\/month<\/td>		<\/td>\n<\/tr>\n
Chartbeat<\/td>Analytics dashboards
\nReporting
\nOptimization
\nMobile App
\nSlack integration<\/td>		The Atlantic
\nThe New York Times
\nThe Washington Post
\nCNN
\nLe Monde
\nThe Telegraph<\/td>		Facebook: 4,671
\nTwitter: 27,325
\nLinkedIn: 11,113<\/td>		Free trial
\nStarts at $7,000\/year<\/td>		<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n

Strategy<\/h2>\n

Ahrefs<\/h2>\n

Ahrefs<\/a> was founded in 2010 in Singapore and has grown into a company used by some of the biggest names in content to formulate effective strategies. Track competitors’ content and your own at the same time, as well as mobile ranking, update frequency, locations per website, and keywords. Learning tools are free for everyone. Tiered pricing is reasonable for smaller companies on limited budgets. Score: 5.0<\/strong><\/p>\n

Moz<\/h2>\n

Moz<\/a> focuses on simplifying SEO for clients and believes in earning customers rather than buying them. The platform helps companies understand their content’s reach and footprint in order to develop a better content strategy. Try Moz for free before paying a monthly fee starting at $99\/month. Score: 5.0<\/strong><\/p>\n

<\/h3>\n

SEMRush<\/h2>\n

SEMRush<\/a> is an all-inclusive suite of tools to manage your content marketing workflow. By understanding what their competitors are doing and what keywords are popular, users can make effective choices for their content and maximize their results. Pricing is comparable to other similar sites. Rating: 4.5<\/strong><\/p>\n

<\/h3>\n

Keyword Planner<\/h2>\n

Keyword Planner<\/a> is a simplified version of some of the others in this category, but it is completely free for those who want to do basic keyword research and know-how to leverage it for optimal results. Simply inputting a search term results in up to 10,000 relevant keywords along with search volume, cost per click, and AdWords metrics. Rating: 2.5<\/strong><\/p>\n

Distribution<\/h2>\n

Hubspot<\/h2>\n

Hubspot<\/a> is a multifunctional inbound marketing platform including software, education, and community to help businesses grow better every day. It was founded in 2006 to respond to the shift in how consumers shop and buy. Pricing options run from free to thousands a month and Hubspot is intentional about helping startups and small businesses with limited budgets grow. Rating: 5.0<\/strong><\/p>\n

Hootsuite<\/h2>\n

The appeal of Hootsuite<\/a> is the ability to post one piece of content on all your platforms, especially your social media platforms. More than 18 million users from tiny blogs to huge multinational companies use HootSuite to manage their social messaging and simplify their content marketing and promotion. Rating: 5.0<\/strong><\/p>\n

<\/h3>\n

Buffer<\/h2>\n

Buffer<\/a> is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as analyze their results and engage with their community. Rating: 4.5<\/strong><\/p>\n

GetResponse<\/h2>\n

GetResponse<\/a> offers a complete suite of simple-yet-powerful solutions, scaled and customized for small and large companies and designed for organizations that want to implement effective, high-impact campaigns that drive marketing ROI. The company offers a spam-free solution, achieving a consistent deliverability rate over 99%, the highest deliverability rate in the industry. Rating: 4.0<\/strong><\/p>\n

<\/h2>\n

Analytics<\/h2>\n

Google Analytics<\/h2>\n

The standard for web analytics, Google Analytics<\/a> is user-friendly and offers a standard version for free that can measure many different metrics involved in content marketing and sales. A premium 360 version is available for large businesses at a flat cost of $150,000 per year. Rating: 5.0<\/strong><\/p>\n

<\/h3>\n

Matomo<\/h2>\n

Matomo<\/a> bills itself as a more private version of Google Analytics, which doesn’t allow Google or anyone else to use companies’ or customers’ data for its own purposes. The service is free if hosted on company servers or tiered based on monthly page views if the cloud option is chosen. Rating: 4.5<\/strong><\/p>\n

<\/h3>\n

GoSquared<\/h2>\n

GoSquared<\/a> makes elegant software to help you grow your SaaS business, with an emphasis on startups and scaling them for growth. The free tier is more basic but can help startups on shoestring budgets get the help they need to get to the next level. Analytics are intuitive, user-friendly, and easy to install. Rating: 4.5\u00a0<\/strong><\/p>\n

Chartbeat<\/h2>\n

Chartbeat is a top-notch company but has a niche in the area of media companies and major newspapers. Pricing is meant for sites with over 5 million page views per month and may be a drawback for newer companies and startups. Rating: 4.0<\/strong><\/p>\n

Media Shower can help you figure out how much to spend on marketing. And what you’ll get in return.<\/a><\/p>\n

\"How<\/a><\/p>\n

<\/p>\n

<\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Content marketing has become incredibly complex. Between SEO and keywords, conversion funnels, and analytics, it has become virtually impossible to market your content without help. Luckily, there are now tons of tools that can help maximize the impact of your content marketing and streamline your process so you can focus on other parts of the… Read More…<\/a><\/span><\/p>\n","protected":false},"author":109,"featured_media":16007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[459],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/15998"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/109"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=15998"}],"version-history":[{"count":3,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/15998\/revisions"}],"predecessor-version":[{"id":16097,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/15998\/revisions\/16097"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media\/16007"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=15998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=15998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=15998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}