{"id":15945,"date":"2021-02-16T08:00:00","date_gmt":"2021-02-16T08:00:00","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=15945"},"modified":"2021-02-23T19:07:07","modified_gmt":"2021-02-23T19:07:07","slug":"content-marketing-training-courses","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/content-marketing-training-courses\/","title":{"rendered":"Top 9 Content Marketing Training Courses (With Prices)"},"content":{"rendered":"

Creating content for the purposes of marketing requires a specific skill set that isn’t always easy to learn as you go. If you want to earn premium rates and have access to the best assignments, training in content marketing techniques and best practices will give you a leg up on the competition.<\/p>\n

These are some of the top content marketing training courses available today, ranging from free to prestigious but pricy. There is something for every level of need and every training budget.<\/p>\n

Top Content Marketing Courses<\/h2>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t
Name<\/th>Cost<\/th>Hours required<\/th>Topics Covered<\/th>Credentials Earned<\/th>Social Following<\/th>Score<\/th>\n<\/tr>\n<\/thead>\n
Hubspot Content Marketing Certification<\/a><\/td>Free<\/td>6 hours 20 minutes<\/td>SEO
\nBlogging
\nVideo content
\nRepurposing content
\nContent strategy
\nContent promotion
\nAnalytics<\/td>		Certificate upon completion<\/td>Facebook: 48,841
\nTwitter: 42,529
\nLinkedIn: 58,455<\/td>		<\/td>\n<\/tr>\n
LInkedIn Learning Content Marketing Tutorials<\/a><\/td>Free first month, then $19.95\/month for unlimited access<\/td>Modules vary from under 1 hour to several hours each<\/td>Content creation
\nContent strategy
\nROI
\nNewsletters
\nBlogging
\nEbooks
\nPodcasts
\nLead generation<\/td>		Certificate upon completion<\/td>Facebook: 1,276,897
\nTwitter: 16,972
\nLinkedIn: 2,531,271<\/td>		<\/td>\n<\/tr>\n
Google Digital Garage<\/a><\/td>Free<\/td>40 hours to complete all modules<\/td>Content creation
\nContent strategy
\nSocial media
\nSEO
\nMobile
\nAds
\nEmail
\nVideo
\nAnalytics<\/td>		Certificate upon completion with exam<\/td>Facebook:2,505
\nTwitter: 1,500
\nLinkedIn: 1,927<\/td>		<\/td>\n<\/tr>\n
eCornell Marketing Strategy Certificate<\/a><\/td>$3600 for six online courses<\/td>3 months<\/td>Marketing strategy
\nEthics
\nResearch and analysis
\nBranding
\nDistribution strategy
\nInternational marketing<\/td>		Certificate upon completion<\/td>Facebook: 114,273
\nTwitter: 5,651
\nLinkedIn: 113,372<\/td>		<\/td>\n<\/tr>\n
SEMRush Content Marketing Toolkit<\/a><\/td>Free<\/td>3 hours<\/td>SEO
\nContent creation
\nContent analysis
\nTopic research
\nAnalytics<\/td>		Certification with exam<\/td>Facebook: 189,251
\nTwitter: 4,070
\nLinkedIn: 122,872<\/td>		<\/td>\n<\/tr>\n
Content Marketing Institute University<\/a><\/td>995<\/td>30+ hours of content, with 12 month of access per enrollment<\/td>Planning Audience Story Channels Process Conversation Measurement<\/td>certification upon completion<\/td>Facebook: 155,337
\nTwitter: 304,022
\nLinkedIn: 100,395<\/td>		<\/td>\n<\/tr>\n
eMarketing Institute Content Marketing Institute<\/a><\/td>Free<\/td>161 page ebook, self-paced study with test<\/td>content creation
\ncontent optimization
\ncontent management
\ncontent distribution<\/td>		professional certificate upon completion of exam<\/td>Facebook: 6,088
\nTwitter: 1,144
\nLinkedIn: 6,413<\/td>		<\/td>\n<\/tr>\n
Clickminded Content Marketing Training<\/a><\/td>997<\/td>3-6 hours<\/td>Content framework
\nMessaging
\nChannel selection
\nGoals
\nCalls to action
\nOptimization
\nCampaign walkthrough<\/td>		certification upon completion<\/td>Facebook: 2,048
\nTwitter: 1,741
\nLinkedIn: 611<\/td>		<\/td>\n<\/tr>\n
American Marketing Association Digital Marketing Certification<\/a><\/td>$249 for members, $349 for non-members<\/td>30 hours of self-paced study with two hours for exam <\/td>analytics, social media marketing, user experience (UX), search engine optimization (SEO), digital advertising, email marketing, and content marketing.<\/td>Certification with passage of exam (80%)<\/td>Facebook: 160,651
\nTwitter: 70,805
\nLinkedIn: 237,996<\/td>		<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n

1. Hubspot Content Marketing Certification<\/h3>\n

The Hubspot Content Marketing Certification<\/a> course teaches a framework for producing marketing content according to effective SEO principles, as well as repurposing old content to adapt to new search algorithms. Blogging, video content, content promotion, and analytics are all covered. The course is free and includes a certification upon successful completion of an exam at the end. Rating: 5.0<\/strong><\/p>\n

2. LinkedIn Learning Content Marketing Tutorials<\/h3>\n

The LinkedIn Learning Content Marketing Tutorials<\/a> training course has modules that cover the basics of content marketing along with specialized topics related to content marketing. Certificates are given when modules are completed. A small monthly fee covers as many modules as you can complete, and the first month is free. Rating 5.0<\/strong><\/p>\n

3. Google Digital Garage<\/h3>\n

The free Google Digital Garage<\/a> program offers 32 different courses in digital marketing, including a Fundamentals of Digital Marketing course that takes 40 hours to complete. Certificates are offered upon the completion of each course. Some of the courses are taught and administered by Google, while others are by industry experts or done through platforms like Coursera. Rating: 4.5<\/strong><\/p>\n

4. eCornell Marketing Strategy Certificate<\/h3>\n

The eCornell Marketing Strategy Certificate<\/a> is a pricy but top-notch choice for content marketing training with the prestige of a certificate from Cornell upon completion. The courses cover marketing strategy, ethics, research and analysis, branding and distribution strategy, and are geared toward corporate employees of midsize and larger companies. Along with certification, learners can also get continuing education hours through these courses.\u00a0<\/span>Rating: 4.0<\/strong><\/span><\/p>\n

5. SEMRush Content Marketing Toolkit<\/span><\/h3>\n

SEMRush Content Marketing Toolkit\u00a0<\/a>is a shorter course with nine lessons that will only take you three hours to complete, yet will teach you how to use the site’s tools to develop, review and measure your content using SEO principles, all for free. Research, distribution, and tracking are also covered, and the course is taught by SEO expert Ashley Ward.\u00a0<\/span>Rating: 4.0<\/strong><\/span><\/p>\n

6. Content Marketing Institute University<\/span><\/h3>\n

The great thing about the Content Marketing Institute University<\/span><\/a> course is that it is constantly updated to reflect changes in the industry. CMI chief strategy officer Robert Rose teaches six of the course’s seven parts and the seventh has material from other industry experts. The price of $995 is somewhat prohibitive for many freelancers, but the course is comprehensive. Rating: 4.0<\/strong><\/p>\n

7. eMarketing Institute Content Marketing Training<\/h3>\n

A free self-taught beginner course using free e-book materials, eMarketing Institute Content Marketing Training<\/a> offers professional certification if you can pass the test at the end of the course. Covers content creation, strategy, and tracking\/metrics. Best for good independent learners. Rating: 4.0<\/strong><\/p>\n

8. Clickminded Content Marketing Training<\/h3>\n

The ClickMinded Content Marketing Training<\/a> promises to teach students how to develop profitable content campaigns by creating content for a target persona and focusing on your marketing funnel leading to customer conversion. Once you purchase the course, you get unlimited lifetime access to the content, which includes lectures, downloadable slides, and quizzes. Rating 4.0<\/strong><\/p>\n

9. American Marketing Association (AMA) Digital Marketing Certification<\/h3>\n

The AMA<\/a> is the largest digital marketing association in the world, and this certification is a self-study program with an exam that gets you a dual certification from AMA and the Digital Marketing Institute (DMI). Unlike many self-study programs, this one has a fee of $349 for members and $249 for non-members, and participants must score 80% on the final exam to get the certification. Rating: 4.0<\/strong><\/p>\n

Contact Media Shower to find out how much to spend on marketing. And what you’ll get in return.<\/a><\/p>\n

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Creating content for the purposes of marketing requires a specific skill set that isn’t always easy to learn as you go. If you want to earn premium rates and have access to the best assignments, training in content marketing techniques and best practices will give you a leg up on the competition. These are some… Read More…<\/a><\/span><\/p>\n","protected":false},"author":109,"featured_media":15949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[459],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/15945"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/109"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=15945"}],"version-history":[{"count":2,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/15945\/revisions"}],"predecessor-version":[{"id":15951,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/15945\/revisions\/15951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media\/15949"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=15945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=15945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=15945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}