{"id":15868,"date":"2021-02-12T21:06:28","date_gmt":"2021-02-12T21:06:28","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=15868"},"modified":"2021-02-23T18:46:13","modified_gmt":"2021-02-23T18:46:13","slug":"content-promotion-strategies","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/content-promotion-strategies\/","title":{"rendered":"3 Content Promotion Strategies That Drive Leads in 2021"},"content":{"rendered":"

Let\u2019s just get this out of the way first: You\u00a0have to\u00a0<\/em>promote.<\/p>\n

Your website is just one of roughly 70 jablillion other sites in the world all clamoring for people\u2019s attention, and excellence alone simply won\u2019t cut it anymore.<\/p>\n

Without a way to reliably, consistently let your current and potential customers know about your products and services you\u2019re basically playing the lottery with your company\u2019s success.<\/p>\n

What Doesn\u2019t Work<\/h2>\n

Before we talk about the content promotion strategies that do work it bears mentioning a couple that don\u2019t.<\/p>\n

Anything that\u2019s not repeatable and scaleable is very hard to make work in the long run.<\/p>\n

Those unfamiliar with how difficult marketing really is think all they need are some links from reputable companies and some high-profile people and businesses talking about you.<\/p>\n

This is a textbook example of putting the cart before the horse.<\/p>\n

Reciprocal links and high-profile coverage are the fruits of your labors, not the seeds.<\/p><\/blockquote>\n

Big-name companies, media outlets, and influencers talking about you are what happens after<\/em> you\u2019ve put in the months and years of work to build your company and reputation.<\/p>\n

Content Promotion Strategies<\/h2>\n

\"Megaphone.\"<\/p>\n

Success depends on a marketing program you can control, scale, and repeat as needed. Ultimately, you want to create a \u201crepeatable promotion machine\u201d that continually improves itself.<\/p>\n

So let\u2019s take a look at three simple strategies that will help drive more leads to your business.<\/p>\n

Blog Posts<\/h3>\n

Blog posts should be at the core of your content strategy as they are the easiest to create, publish, test, and improve on over time.<\/p>\n

Blog posts should ideally lead readers to a downloadable asset like an ebook or some sort of bonus content which would then help generate leads. At the very least, there should always be a link pointing back to your site.<\/p>\n

Social Media Makes It Easy<\/h3>\n

While Media Shower isn\u2019t a social media company, it does provide content for our clients\u2019 social media pipelines, and also provides performance metrics for our clients using our in-house call-to-action (CTA) trackers.<\/p>\n

Whether you\u2019re on Facebook, Twitter, LinkedIn, or another platform, you can easily publish a new post by simply logging in and uploading some content that promotes one of your products or services or just keeps you in the public eye.<\/p>\n

You can then track how well the blog post does by using each site\u2019s social media tracking tools.<\/p>\n

Below is an example of a \u201ccontent queue\u201d Media Shower sets up for their clients. With it, you can schedule and keep tabs on what content will be released when, any notable hashtags, influencer names, etc.<\/p>\n

\"Content<\/p>\n

Content queues like this one\u2014whether created by Media Shower or by companies on their own\u2014allow you to simply copy and paste the content into a social media scheduler such as HootSuite or Buffer.<\/p>\n

As an added bonus, this also frees you from needing to hire a full-time social media manager since a part-timer\u2014or even an intern\u2014can take care of it in about an hour a week.<\/p>\n

You Can\u2019t Improve What\u2019s Not Measured<\/h3>\n

Of course, you\u2019ll also need to track your content\u2019s performance. Below is an example of how Media Shower tracks follower engagement for Facebook, Twitter, and LinkedIn.<\/p>\n

\"Content<\/p>\n

Note the two most important metrics at the bottom of the chart.<\/p>\n