{"id":15703,"date":"2020-12-21T08:00:50","date_gmt":"2020-12-21T08:00:50","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=15703"},"modified":"2021-02-09T19:21:07","modified_gmt":"2021-02-09T19:21:07","slug":"content-marketing-trends","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/content-marketing-trends\/","title":{"rendered":"Top 7 Content Marketing Trends for 2021"},"content":{"rendered":"

If 2020 has taught the business world nothing else, it\u2019s that an online presence is more important than ever. But with so much competition, though, it\u2019s important to create content that stands out from the crowd.<\/p>\n

Hit 2021 with a full head of steam by getting in front of these seven content marketing trends.<\/p>\n

1. Streaming Video Continues Its Ascent<\/h2>\n

The pandemic forced many companies to move their usual in-person events online out of necessity, but they\u2019re now finding them just as effective at engaging their customers, influencers, and industry associates.<\/p>\n

Even if the pandemic is fully in our rear-view mirror by the middle of 2021, streaming video has found a permanent home in many company\u2019s marketing strategies.<\/p>\n

And why shouldn\u2019t it? The information is just as available, and the cost of hosting a streamed event is vastly lower for the companies throwing them as well as the people attending them.<\/p>\n

Helpfully, the adoption curve on streaming video was greatly shortened due to the pandemic forcing everyone to become at least moderately tech-savvy. So companies can worry less about losing business to customers who won\u2019t or can\u2019t adapt to the change.<\/p>\n

2. Short-Form\u00a0Video<\/h2>\n

Continuing with the video trend, short-form videos such as those on TikTok, Facebook, and Instagram continue to explode in popularity, and with them one of the best ROIs in marketing.<\/p>\n

You\u2019ll need to optimize each video for each specific platform as they all have their own requirements (image size, length, etc.), but all that really means is you can repurpose your content and derive greater value from the same video.<\/p>\n

So, your six-minute YouTube video can become two three-minute Instagram videos and five or six TikTok videos. It all depends on how you write and structure the content.<\/p>\n

3. Podcasting<\/h2>\n

\"Group<\/p>\n

Podcasting seems to be one of those areas with no end in sight. Every day more and more people tune in to more and more podcasts, and there\u2019s no reason you can\u2019t create one that focuses on your company, industry, and\/or customer base.<\/p>\n

Podcasts also offer a fantastic opportunity to increase your perceived authority and expertise by talking with other notables in your industry, driving new areas of inquiry, and interacting with your listeners.<\/p>\n

4. Featured Snippets<\/h2>\n

Featured snippets are the area at the top of a search results page that provides the answer to simple questions like, \u201cWhat is the elevation of Mt. Everest?\u201d Or, \u201cWhat\u2019s the difference between sponge and cake?\u201d<\/p>\n

How<\/em> a site\u2019s information gets featured as a snippet is something Google holds very close to its chest, but in general, you want to:<\/p>\n