{"id":15689,"date":"2021-01-06T18:25:45","date_gmt":"2021-01-06T18:25:45","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=15689"},"modified":"2021-02-12T21:57:01","modified_gmt":"2021-02-12T21:57:01","slug":"company-story-template","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/company-story-template\/","title":{"rendered":"How to Tell Your Company Story (+ Free Downloadable Template)"},"content":{"rendered":"

The story of your company is one of your most valuable company assets.<\/p>\n

I realized this as we were writing our new book, Blockchain Success Stories<\/em> (listen to a sample here<\/a>). As we interviewed the hackers and dreamers who are building the next generation of technology, I realized that we were helping them tell their stories<\/em>.<\/p>\n

Stories stick<\/strong>. They give us a handle to explain things. Not many people are going to remember that you have a \u201cblockchain-based P2P wireless network,\u201d but people may remember that \u201cthe co-founder of Napster was inspired by Bitcoin to create Helium<\/a>.\u201d<\/p>\n

If you pay attention to your own behavior, you\u2019ll find that you search for stories to convince your friends and family. \u201cYou should check out this show, it\u2019s about\u2026\u201d Or, \u201cThis artist is really interesting. She got her big break when\u2026\u201d Or, \u201cYou\u2019ve got to watch this TED Talk. It\u2019s about a guy who\u2026\u201d<\/p>\n

In fact, stories are mandatory<\/em>. In today\u2019s crowded marketplace, you\u2019ve got to stand out. This is why most modern food packaging, restaurant chains, or consumer products include a little \u201ccompany story\u201d so they\u2019ll stick on your brain like Velcro:<\/p>\n


\n\"The
\nJust look in your pantry and you\u2019ll find plenty of company stories.<\/i>
\n<\/center><\/p>\n

\u00a0<\/em>So how do you create a good company story? How do you build the Marvel Cinematic Universe around your industry? How do you make your own mythology?<\/p>\n

There\u2019s a story strategy.<\/p>\n

The Company Story Strategy<\/h2>\n

Every good story has a beginning, a middle, and an end. You must have these three components<\/em>.<\/p>\n

\"Beginning,<\/p>\n

Here\u2019s one of my favorite company stories, Bob\u2019s Red Mill<\/a>:<\/p>\n

\"The<\/p>\n

Here\u2019s a high-tech company story, from the founder of Slack<\/a>:<\/p>\n

\"The<\/p>\n

And of course, the world\u2019s most valuable company has a most valuable company story:<\/p>\n

\"The<\/p>\n

Good company stories have a beginning, a middle, and an end<\/strong>. It\u2019s not enough to say, \u201cWe didn\u2019t like the other protein supplements, so we created our own.\u201d That\u2019s a beginning and end, but no middle. We want some drama and some conflict.<\/p>\n

Good company stories can be told quickly<\/strong>. All the company stories above can be told in under a minute. Or they can be expanded into a full-length interview with Guy Raz on How I Built This<\/a>. (Which is an excellent source for listening to other company stories).<\/p>\n

Good company stories have a surprising twist<\/strong>. Bob builds a grain mill, then the mill burns down — but he saves the millstone and builds back bigger than before. Failure and rebirth is a classic theme: humans will always be hungry to hear that story. Bob literally saves his company from the ashes.<\/p>\n


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