{"id":14868,"date":"2020-03-24T16:37:25","date_gmt":"2020-03-24T16:37:25","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=14868"},"modified":"2020-03-24T16:37:25","modified_gmt":"2020-03-24T16:37:25","slug":"coronavirus-communication-coco-its-about-to-get-real","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/coronavirus-communication-coco-its-about-to-get-real\/","title":{"rendered":"Coronavirus Communication (CoCo): It&#8217;s About to Get Real"},"content":{"rendered":"<p>A post on Reddit this morning asked, &#8220;<a href=\"https:\/\/www.reddit.com\/r\/AskReddit\/comments\/fnszg7\/serious_when_did_covid19_get_real_for_you\/\">When did COVID-19 get real for you<\/a>?&#8221;<\/p>\n<p>For most people, Coronavirus is still not &#8220;real.&#8221; If anything, it&#8217;s <em>surreal<\/em>.<\/p>\n<p>We&#8217;ve all been thrown into the deep end of this incredibly weird pool, and the water is freezing cold. We&#8217;re trying to keep breathing and stay afloat.<\/p>\n<p>Meanwhile, the virus marches on.<\/p>\n<p>For business leaders, <strong>continual and clear communication<\/strong> about Coronavirus is the key to not only surviving &#8212; but thriving.<\/p>\n<p>This is not a one-time web page. This is not a generic &#8220;here&#8217;s what we&#8217;re doing about COVID-19&#8221; email that everyone is going to delete. <strong>This is a daily message.<\/strong><\/p>\n<p><a href=\"https:\/\/coco.mediashower.com\/best-practices\/communication-cheat-sheet\"><strong>Download our Coronavirus Communication Cheat Sheet<\/strong><\/a><strong>\u00a0(60-second read).<\/strong><\/p>\n<p>In the <a href=\"https:\/\/www.amazon.com\/Z-Man-Games-ZM7101-Pandemic\/dp\/B00A2HD40E\">game of Pandemic<\/a>, we&#8217;re still in the first third of the game. (And remember, <a href=\"https:\/\/www.nytimes.com\/article\/coronavirus-timeline.html\">the game started on New Year&#8217;s Eve<\/a>, not just last week.)<\/p>\n<p>As the kids say, it&#8217;s about to get real.<\/p>\n<p>We&#8217;re trying to fortify business leaders with practical tips and tools to use in their Coronavirus communication. To that end, we recorded yesterday&#8217;s webinar, which is now available for sharing with your team here:<\/p>\n<p><center><br \/>\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/KxQ3xLuXSzU\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<\/center><\/p>\n<p>As a business leader, expect to see people finally &#8220;waking up&#8221; and understanding the magnitude of this problem soon. That&#8217;s when clear, calm, consistent communication will be needed. Use <a href=\"https:\/\/coco.mediashower.com\/\">CoCo<\/a>.<\/p>\n<h2>How We&#8217;re Helping<\/h2>\n<p><strong>Coronavirus content<\/strong><strong>\u00a0team:\u00a0<\/strong>We have ramped up our healthcare team to be on hand for content and communication needs around COVID-19. These are credentialed medical professionals who can interpret the latest WHO, CDC, and medical journal research for a lay audience; holler if you need them.<\/p>\n<p><strong>Coronavirus infographics:\u00a0<\/strong>We are working on peer-reviewed Coronavirus infographics which we&#8217;re making available to all clients, at no additional charge. Stay tuned.<\/p>\n<p><strong>Best practices<\/strong><strong>:<\/strong> We spent the weekend building out our Best Practices pages for <a href=\"https:\/\/coco.mediashower.com\/best-practices\/best-practices-for-business\">business<\/a>, <a href=\"https:\/\/coco.mediashower.com\/best-practices\/best-practices-for-education\">education<\/a>, <a href=\"https:\/\/coco.mediashower.com\/best-practices\/best-practices-for-healthcare\">healthcare<\/a>, <a href=\"https:\/\/coco.mediashower.com\/best-practices\/best-practices-for-government\">government<\/a>, and <a href=\"https:\/\/coco.mediashower.com\/best-practices\/best-practices-for-churches\">faith-based organizations<\/a>. We&#8217;re keeping these updated with <strong>real-world examples\u00a0<\/strong>of organizations communicating well about Coronavirus. Use them.<\/p>\n<h2>Too Soon?<\/h2>\n<p><center><br \/>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-14869\" title=\"work-from-home\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2020\/03\/work-from-home.jpg\" alt=\"\" width=\"600\" height=\"585\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2020\/03\/work-from-home.jpg 600w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2020\/03\/work-from-home-300x292.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2020\/03\/work-from-home-50x50.jpg 50w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/center><a href=\"https:\/\/twitter.com\/Stan_Subru\/status\/1239235514219233283?s=20\">Click for some much-needed stress relief<\/a>.<\/p>\n<h2><strong>5 Business Best Practices During the Coronacrisis:<\/strong><\/h2>\n<p>&gt; Help, don&#8217;t hoard. Contribute something, then consume.<\/p>\n<p>&gt; Build, don&#8217;t blame. Resist the urge to blame your co-workers or your leaders. Channel your frustration into action.<\/p>\n<p>&gt; Experiment. This daily newsletter is an experiment. So far it seems to be working, so we&#8217;ll do more. When it stops working, we&#8217;ll stop. Nothing is permanent. Experiment.<\/p>\n<p>&gt; Avoid the overthink. This is a perfect time to try new ideas, but keep them fast and loose. See if you can get it live by the end of the day. Resist the urge to second-guess.<\/p>\n<p>&gt; Spend 10% of your time helping others.<\/p>\n<p><!-- Media Shower Impressions --><\/p>\n<div class=\"ms_article_id\" style=\"display: none;\" data-ms-article-id=\"81634\"><\/div>\n<p><!-- \/Media Shower Impressions --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A post on Reddit this morning asked, &#8220;When did COVID-19 get real for you?&#8221; For most people, Coronavirus is still not &#8220;real.&#8221; If anything, it&#8217;s surreal. We&#8217;ve all been thrown into the deep end of this incredibly weird pool, and the water is freezing cold. We&#8217;re trying to keep breathing and stay afloat. Meanwhile, the<span>&#8230;  <a class=\"read-more\" href=\"https:\/\/www.mediashower.com\/blog\/coronavirus-communication-coco-its-about-to-get-real\/\">Read More&#8230;<\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":14870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[459],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/14868"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=14868"}],"version-history":[{"count":7,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/14868\/revisions"}],"predecessor-version":[{"id":14877,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/14868\/revisions\/14877"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media\/14870"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=14868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=14868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=14868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}