This isn’t the first time humans have faced a pandemic.<\/p>\n
Fortunately, many smart people have spent many years putting together best practices on how to communicate to the public. We’ve pulled together their recommendations into these\u00a0\u00a0quick tips<\/a><\/strong>\u00a0\u00a0that you can share with your team.<\/p>\n Think of this as your\u00a0\u00a0communication playbook<\/a><\/strong>\u00a0, suitable for marketers, communication professionals, and leaders of all kinds:<\/p>\n Be consistent<\/strong>:\u00a0During times of pandemic, message work best when they are consistent and coherent.<\/p>\n Go public quickly<\/strong>:\u00a0Even if you have incomplete information. Adjust as things change. Be agile.<\/p>\n Don\u2019t wait for the press release<\/strong>.\u00a0Try to get it out as soon as you can, as best you can.<\/p>\n Be honest<\/strong>:\u00a0Say what you know, what you don\u2019t know, and what you\u2019re doing.<\/p>\n No BS<\/strong>:\u00a0\u00a0Be easily understood, complete, and free from deceit.<\/p>\n Be clear<\/strong>.\u00a0\u00a0Eliminate jargon. Use plain, simple language. Be accessible to a non-technical audience.<\/p>\n Be calm<\/strong>.\u00a0\u00a0Resist the urge to say “Don’t panic” or “Stay calm.” Instead, BE reassuring and BE calm.<\/p>\n Be flexible<\/strong>:\u00a0\u00a0Explain that the information may change when you know more.<\/p>\n Be careful<\/strong>.\u00a0Avoid being confident with tenuous information.<\/p>\n Speak to the fear<\/strong>:\u00a0\u00a0Recognize that people will be frightened. Put these fears into words, then address them openly, regardless of how unfounded or unscientific the fears may seem.<\/p>\n LISTEN<\/strong>:\u00a0\u00a0Talk with your target audience. Talk with their key opinion leaders about what they’re hearing in the community. Keep your ear to the ground and your finger on the pulse.<\/p>\n Keep talking<\/strong>.\u00a0\u00a0Then communicate, again and again. Promise timely, regular updates. Then deliver.<\/p>\n Free consultations<\/strong>:\u00a0\u00a0We have so many client requests on their content efforts during this time that we are giving free consultations on the “risk level” of COVID-19 to your business, and how to best communicate across your blog, email, and social. Please contact your Media Shower editor directly, or\u00a0\u00a0Contact Us<\/a><\/strong>\u00a0.<\/p>\n Resource pages:<\/strong>\u00a0\u00a0Many of our clients, in turn, are setting up COVID-19 resource pages that explain what they’re doing, what customers can expect, and how they can help. We’re helping put together a content strategy for this, and are working hard to update our\u00a0\u00a0CoCo (Coronavirus Communication) website<\/a><\/strong>\u00a0\u00a0with those best practices.<\/p>\n Leading the communication<\/strong>:\u00a0\u00a0We are actively developing communication resources for those of you in business, education, healthcare, government, and faith-based organizations. These are in progress on our\u00a0\u00a0CoCo website<\/a><\/strong>\u00a0; expect to see them going live in the next few days.<\/p>\n > Strive for “business as usual” even though business is unusual.<\/p>\n > Stay busy, stay focused, stay productive. (This too shall pass.)<\/p>\n > Do the best you can with what you have. Solve problems creatively.<\/p>\n > Consider daily “scrums” where you meet with team members via Zoom for morning check-ins.<\/p>\n > Spend 10% of your time helping others.<\/p>\n","protected":false},"excerpt":{"rendered":" This isn’t the first time humans have faced a pandemic. Fortunately, many smart people have spent many years putting together best practices on how to communicate to the public. We’ve pulled together their recommendations into these\u00a0\u00a0quick tips\u00a0\u00a0that you can share with your team. Think of this as your\u00a0\u00a0communication playbook\u00a0, suitable for marketers, communication professionals, and… Read More…<\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":14850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[459],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/14849"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=14849"}],"version-history":[{"count":7,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/14849\/revisions"}],"predecessor-version":[{"id":14857,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/14849\/revisions\/14857"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media\/14850"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=14849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=14849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=14849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}How We’re Helping<\/h2>\n
5 Business Best Practices During the Coronacrisis:<\/h2>\n