{"id":1468,"date":"2013-05-09T00:49:26","date_gmt":"2013-05-09T00:49:26","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=1468"},"modified":"2013-05-14T15:24:07","modified_gmt":"2013-05-14T15:24:07","slug":"this-is-how-content-goes-viral-on-redditt","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/this-is-how-content-goes-viral-on-redditt\/","title":{"rendered":"How Content Goes Viral on Reddit"},"content":{"rendered":"

Reddit bills itself as “the front page of the Internet,” and while that bold boast\u00a0works better with\u00a0people over 22 —\u00a0ya know, the ones who actually understand a\u00a0print newspaper reference —\u00a0there is<\/em> a smidgen of truth to it.<\/p>\n

\"reddit_logo<\/a>

Cute kid\/alien\/thing.<\/p><\/div>\n

If something goes viral these days, odds are it passed through this\u00a0share-happy, San Francisco-based behemoth of a site. Registered Reddit users submit content in the form of either a link or a text, then fellow\u00a0users\u00a0vote that\u00a0submission up or down which determines\u00a0the position of\u00a0the post on the\u00a0site.<\/p>\n

So\u00a0that’s how\u00a0Reddit works, but exactly how does something go from “Hehe, that’s cute,” to “HOLY COW, CARLA COME SEE THIS!”?<\/p>\n

\"lady<\/a>

Carla’s a little hard of hearing.<\/p><\/div>\n

While I can’t answer that as an expert, I recently sat down with someone who can. Andrew Sorcini<\/strong> (aka MrBabyMan<\/a> on social networks) is a virile viral\u00a0guru.\u00a0Wanna know\u00a0how and why something skyrocketed to 10 million views? Andy’s your\u00a0man. Here are some of the key lessons I learned.<\/p>\n

Why Do We\u00a0Share?<\/strong>
\n<\/span>If you’re a business, getting mentioned on reddit can bring a tidal wave of publicity to your site. But to understand why things go viral, it’s important to know why people share content to begin with.\u00a0People share on Reddit because it:
\n\u2022 Facilitates a social connection
\n\u2022 Gets a dialogue started
\n\u2022 Satisfies our need to gossip
\n\u2022 Lets us express our personality
\n\u2022 Builds one\u2019s curation reputation<\/p>\n

\"no<\/a>

No Gossiping!\u00a0Unless you’re on Facebook.<\/p><\/div>\n

Learning why we all feel compelled to pass things along is the vital first step in how to make something sizzle on Reddit. Consider the human psyche, then roll up your sleeves and focus on…<\/p>\n

What Do We Share?<\/strong><\/span>
\nI know what you’re thinking: cat videos. But no, there’s much more to it than that. Sorcini\u00a0says there are a few key formulas\u00a0and formats that always seem to\u00a0get shared the most.\u00a0They include:
\n\u2022 Lists
\n\u2022 Images\u00a0(Funny, Sensational,\u00a0WTF?!)
\n\u2022 Schadenfreude<\/a>
\n\u2022 David vs. Goliath
\n\u2022 “Outrage Porn”<\/p>\n

\"cookie\"<\/a>

8.5 million views.<\/p><\/div>\n

Sorcini says when those lists and images contain\u00a0content that is\u00a0informative,\u00a0unique, funny, and\/or\u00a0relatable, that<\/em> is when the magic starts to happen.<\/p>\n

Prep Your Content <\/strong>for<\/strong><\/span> Success<\/span>
\n<\/strong>Even if you have a killer piece of content\u00a0that’s informative and funny and in convenient list form, Sorcini says there are still more steps you should take to optimize it for success:
\n\u2022 Headlines: these are crucial\u00a0(even if sometimes they’re misleading– Shh!)
\n\u2022 Keep articles down to 1-3 pages
\n\u2022 Text post? Add images!<\/p>\n

\"captain<\/a>

Admit it, you’d click it.<\/p><\/div>\n

Of course doing all of these things still doesn’t guarantee\u00a0your content will splash onto Reddit’s front page.\u00a0You’d be wise to also\u00a0spend some time\u00a0learning the site and getting\u00a0involved with\u00a0the community, this way you have a hand up on on the viral\u00a0competition.<\/p>\n

Lastly, Sorcini says don’t forget to\u00a0share your content\u00a0on social media and encourage sharing as well. Strike big while the iron is hot and don’t be afraid to tailgate on a trend— you just might set the next one.<\/p>\n","protected":false},"excerpt":{"rendered":"

Reddit bills itself as “the front page of the Internet,” and while that bold boast\u00a0works better with\u00a0people over 22 —\u00a0ya know, the ones who actually understand a\u00a0print newspaper reference —\u00a0there is a smidgen of truth to it. If something goes viral these days, odds are it passed through this\u00a0share-happy, San Francisco-based behemoth of a site.… Read More…<\/a><\/span><\/p>\n","protected":false},"author":109,"featured_media":1473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[7,5,6],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/1468"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/109"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=1468"}],"version-history":[{"count":46,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/1468\/revisions"}],"predecessor-version":[{"id":1514,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/1468\/revisions\/1514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media\/1473"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=1468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=1468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=1468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}