{"id":14303,"date":"2019-04-12T17:35:27","date_gmt":"2019-04-12T17:35:27","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=14303"},"modified":"2019-04-12T17:35:44","modified_gmt":"2019-04-12T17:35:44","slug":"sec-regulation-on-crypto-tokens","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/sec-regulation-on-crypto-tokens\/","title":{"rendered":"SEC Regulation on Crypto Tokens, Explained With Cat Photos"},"content":{"rendered":"<p>The great irony of the blockchain space is that we\u2019re the <em>decentralized<\/em> community, yet the industry has been paralyzed by a <em>centralized<\/em> authority.<\/p>\n<p>I\u2019m talking, of course, about the U.S. Securities and Exchange Commission, which has been quiet on how it will regulate blockchain assets. This uncertainty has frozen innovation and created what we\u2019ve called \u201ccrypto winter.\u201d<\/p>\n<p>The SEC\u2019s long-awaited guidance on blockchain projects, the <a href=\"https:\/\/www.sec.gov\/files\/dlt-framework.pdf\">Framework for Digital Assets<\/a>, is relatively short (just eleven pages), and written in plain English to make it user-friendly and accessible. In this post, I\u2019ll make it even simpler.<\/p>\n<p>There is some bad news and some good news. We\u2019ll take them in that order.<\/p>\n<h2>The Bad News: We Already Knew All This<\/h2>\n<p>You can skip the first nine pages.<\/p>\n<p>Over the past year, everyone in blockchain has become a securities expert, so everyone knows about the so-called <a href=\"https:\/\/en.wikipedia.org\/wiki\/SEC_v._W._J._Howey_Co.\"><em>Howey <\/em>test<\/a>, named after William Howey, who was sued by the SEC in 1946 and lost.<\/p>\n<p><center><br \/>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-14304\" title=\"SEC regulation on cryptocurrency\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2019\/04\/orange-trees.png\" alt=\"Orange trees.\" width=\"468\" height=\"312\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2019\/04\/orange-trees.png 468w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2019\/04\/orange-trees-300x200.png 300w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><br \/>\n<\/center><\/p>\n<p>Howey was a citrus magnate: he owned huge orange groves in Florida, as well as a resort hotel in the area where I\u2019m guessing the guests drank a lot of orange juice. When guests checked into the hotel, they got a glass of OJ. They also got a pitch for the opportunity to invest in a chunk of Howey\u2019s orange groves.<\/p>\n<p>If you bought a \u201cshare\u201d in his orange groves, Howey\u2019s laborers would tend to the orange trees, pick the oranges, and sell the produce. Because of the skyrocketing price of oranges, they claimed, the land would become increasingly valuable\u2014a great long-term investment.<\/p>\n<p>On one hand, this seemed reasonable. People invest in real estate all the time, with the expectation that it will appreciate in value. On the other hand, something seemed fishy\u2014the aggressive sales pitch, the promise of future profits, and the fact that <em>they are serving us nothing but orange juice<\/em>.<\/p>\n<p>The SEC argued that this wasn\u2019t a real estate investment, but something more like a stock investment. It developed what we now call the <em>Howey <\/em>test, which is not a test to see if your friend Howard is comfortable with a laid-back nickname.<\/p>\n<p>The <em>Howey <\/em>test says that an \u201cinvestment contract\u201d exists if these conditions are met:<\/p>\n<ul>\n<li><strong>Investment of money<\/strong>: They bought the orange groves with real cash (U.S. dollars).<\/li>\n<li><strong>Common enterprise<\/strong>: The orange groves were managed under Howey\u2019s company (i.e., a common enterprise).<\/li>\n<li>You <strong>expect profits<\/strong> because of <strong>someone else\u2019s work<\/strong>: Critically, the investors did not have to tend to the oranges themselves; Howey\u2019s people did all the work.<\/li>\n<\/ul>\n<p>It\u2019s helpful to think of buying, say, Tesla stock. You pay real cash in Elon Musk\u2019s company, and you hope the stock goes up in value because Musk\u2019s army of robots is building his electric cars.<\/p>\n<p>So the even simpler test of a blockchain token is just to ask, <em>Are people thinking of this like a stock? <\/em>Let\u2019s say that someone launches a new project called OrangeChain, which will put all the world\u2019s oranges on the blockchain. They raise money through a new blockchain-based token called OrangeCoin, and you buy $1000 of OrangeCoin, with the hopes that you\u2019ll be able to sell it at a profit in a few months.<\/p>\n<p>That falls under securities law\u2014which simply means that if the founders and promoters of OrangeChain have not complied with those laws, they can be held legally liable. Probably not a great investment.<\/p>\n<p>Now for the good news.<\/p>\n<h2>The Good News: The SEC Gave Us an Example<\/h2>\n<p>The SEC\u2019s framework has eight pages of what you can\u2019t do, but two pages of what you could (maybe, possibly, with many caveats) do.<\/p>\n<p><center><br \/>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-14305\" title=\"SEC regulation on cryptocurrency\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2019\/04\/forbes-magazine-bezos-cover.png\" alt=\"Forbes magazine cover with Bezos.\" width=\"468\" height=\"310\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2019\/04\/forbes-magazine-bezos-cover.png 468w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2019\/04\/forbes-magazine-bezos-cover-300x198.png 300w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><br \/>\n<\/center><\/p>\n<p>Let\u2019s say that Amazon launches PrimeChain, which is a new blockchain available to Prime members. It creates a new blockchain-based token called PrimeCoin.<\/p>\n<p>Think of PrimeCoin like reward points: for every dollar you spend on Amazon, you earn 10% in PrimeCoin. You can redeem PrimeCoin for real-world purchases\u2014just like redeeming frequent flyer miles for a flight. Save up enough PrimeCoin, you can buy a new pair of Apple EarPods.<\/p>\n<p>You can also use PrimeCoin at any Amazon-owned business, which means you can buy your groceries at Whole Foods using PrimeCoin (that\u2019s a lot of PrimeCoin). You can also sell the PrimeCoin back to Amazon for cash\u2014which is something airlines won\u2019t let you do with frequent flyer miles.<\/p>\n<p>\u201cBig deal,\u201d you say. \u201cThis is just rewards points. My local coffee shop does this.\u201d<\/p>\n<p>But these PrimeCoin are recorded on the blockchain. They are recorded on a decentralized ledger, shared by thousands or millions of computers around the world\u2014not on Amazon\u2019s central servers.<\/p>\n<p>What Amazon has done, in this case, is <em>minted its own money<\/em>. It has created a virtual currency that is supported by a shared global network of computers. Amazon, the master of cloud computing, has moved its value to the cloud.<\/p>\n<p>This is what I mean when I say the cat is out of the bag.<\/p>\n<h2>The Cat is Out of the Bag<\/h2>\n<p>What does that saying even mean? What kind of monster keeps a cat in a bag? They make cat crates, you know.<\/p>\n<p><center><br \/>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-14306\" title=\"SEC regulation on cryptocurrency\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2019\/04\/cat-in-bag.png\" alt=\"Cat in a black bag.\" width=\"468\" height=\"312\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2019\/04\/cat-in-bag.png 468w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2019\/04\/cat-in-bag-300x200.png 300w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><br \/>\n<\/center><\/p>\n<p>In my hypothetical example, Amazon now has PrimeCoin, its own money supply. True, it\u2019s tied into the physical money supply (because Amazon still has to redeem it for dollars upon request). But Amazon will create a bunch of PrimeCoin benefits\u2014just like Prime member benefits\u2014and most people will just store and spend PrimeCoin instead of U.S. dollars.<\/p>\n<p>In my example, any seller on Amazon can also accept payments in PrimeCoin. The SEC doesn\u2019t want you transferring PrimeCoin\u2014so no trading PrimeCoin on Poloniex\u2014but Amazon will start selling PrimeCoin gift cards, and those will also function like cash. The Amazon credit card will also give you PrimeCoin benefits, so now you can earn PrimeCoin with any purchase, anywhere in the world.<\/p>\n<p>Now Amazon has its own virtual currency, with a physical counterpart (gift cards), a payment system (Amazon credit cards)\u2014<em>all completely decentralized<\/em>. This means it\u2019s beyond the reach of any government to shut down. Amazon has just created its own economy to compete on a global scale with the dollar and the Euro.<\/p>\n<p>It has also created a cottage industry of \u201cminers\u201d who keep the PrimeCoin network running. This means tremendous benefits for its Amazon Web Services cloud business (as many of them will run on AWS). Why will anyone want to donate their computer to the PrimeCoin network? <em>Because they\u2019re paid in PrimeCoin.<\/em><\/p>\n<h2>What Does the SEC Want From Us?<\/h2>\n<p>The SEC wants to protect investors.<\/p>\n<p><center><br \/>\n<img class=\"aligncenter size-full wp-image-14307\" title=\"SEC regulation on cryptocurrency.\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2019\/04\/sec-regulation.png\" alt=\"US Securities and Exchange Commission home page.\" width=\"600\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2019\/04\/sec-regulation.png 800w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2019\/04\/sec-regulation-300x225.png 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br \/>\n<\/center><\/p>\n<p>The problem with selling blockchain tokens as investment opportunities is what we call \u201cinformation asymmetry,\u201d which just means the sellers know things the buyers don\u2019t. For example, if investors are buying Enron stock, thinking it\u2019s a great deal, when inside the organization the executives are cooking the books to hide their enormous losses, that\u2019s a problem.<\/p>\n<p>The SEC did not mention that blockchain technology has the potential to <em>remove information asymmetry<\/em>, by ensuring that everyone has complete access to all the information. The nature of blockchain is an <em>open and public ledger<\/em>\u2014far better than the private ledger, which can lead to Enron.<\/p>\n<p><center><br \/>\n<img class=\"aligncenter size-full wp-image-14308\" title=\"SEC regulation on cryptocurrency.\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2019\/04\/information-asymmetry.png\" alt=\"Information asymmetry\" width=\"600\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2019\/04\/information-asymmetry.png 975w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2019\/04\/information-asymmetry-300x200.png 300w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><br \/>\n<\/center><\/p>\n<p>Let\u2019s imagine a new company\u2014I\u2019ll call it TransparentCorp\u2014that stores all its financial information on a public blockchain. All the revenues and expenses are stored on TransparentChain. You can buy a share in the company\u2014just like stock\u2014and receive a blockchain-based token, which I\u2019ll call TransparentCoin.<\/p>\n<p>Right away, this is a better model than our current stock market. Now if promoters are hyping up TransparentCoin, everyone has access to the books in real-time. Bad actors\u2014like Enron\u2019s auditors\u2014can\u2019t help the company hide poor financial results. It\u2019s all out in the open.<\/p>\n<p>Such a TransparentCoin would certainly be considered a security, since it passes the <em>Howey <\/em>test with flying colors. But it\u2019s a much better model for investors. This is where I hope the SEC will focus its efforts next\u2014in creating a new class of <strong>smart stocks<\/strong> that are recorded on the blockchain.<\/p>\n<p><strong>TL;DR<\/strong><\/p>\n<p>In brief, here are my personal takeaways from the SEC guidance:<\/p>\n<ul>\n<li>If you\u2019re buying a blockchain token and thinking of it like a stock, it probably will be treated like a stock\u2014so be sure it\u2019s being sold like a stock.<\/li>\n<li>If you\u2019re selling or promoting a blockchain token like a stock, be sure you\u2019re following securities law.<\/li>\n<li>A blockchain token that\u2019s used as virtual currency or reward points is (maybe, kinda, sorta) OK\u2014and this opens up many interesting opportunities.<\/li>\n<\/ul>\n<p>The new framework is a baby step in the right direction. Let\u2019s hope the SEC now takes the opportunity to embrace what blockchain can really do for investors.<\/p>\n<p><a href=\"https:\/\/www.bitcoinmarketjournal.com\/join\/?__mscta=2372_76208_10247\">Sign up here to get more blockchain marketing ideas in our free weekly newsletter.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The great irony of the blockchain space is that we\u2019re the decentralized community, yet the industry has been paralyzed by a centralized authority. I\u2019m talking, of course, about the U.S. Securities and Exchange Commission, which has been quiet on how it will regulate blockchain assets. This uncertainty has frozen innovation and created what we\u2019ve called<span>&#8230;  <a class=\"read-more\" href=\"https:\/\/www.mediashower.com\/blog\/sec-regulation-on-crypto-tokens\/\">Read More&#8230;<\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":14309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[459],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/14303"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=14303"}],"version-history":[{"count":7,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/14303\/revisions"}],"predecessor-version":[{"id":14417,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/14303\/revisions\/14417"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media\/14309"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=14303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=14303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=14303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}