{"id":14096,"date":"2019-02-28T15:40:32","date_gmt":"2019-02-28T15:40:32","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=14096"},"modified":"2021-02-19T18:24:34","modified_gmt":"2021-02-19T18:24:34","slug":"the-bitcoin-brand-campaign","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/the-bitcoin-brand-campaign\/","title":{"rendered":"The Bitcoin Brand Campaign"},"content":{"rendered":"

Where is the bitcoin brand campaign?<\/p>\n

Tyler and Cameron Winklevoss, co-founders of the crypto exchange Gemini<\/a>, recently launched an ad campaign in New York City. With slogans like \u201cCrypto Without Chaos\u201d and \u201cCrypto Needs Rules,\u201d the idea is to educate the public on the need for regulated exchanges in the blockchain space.<\/p>\n

It\u2019s terrific that they\u2019re bringing these issues into the mainstream. But where is the bitcoin brand campaign?<\/em><\/p>\n


\n<\/a><\/center>What we need is a big, bold, branding campaign for bitcoin. I\u2019m talking big-time TV spots, bus wraps, and billboards. Why?<\/p>\n
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  • Advertising drives awareness<\/strong>. For blockchain to hit mainstream, people need to understand what it is.<\/li>\n
  • Advertising builds trust<\/strong>. For better or worse, people tend to trust what they see on TV. (\u201cIf bitcoin\u2019s on TV, it must be true.\u201d)<\/li>\n
  • Advertising changes minds<\/strong>. If people are exposed to the same message enough times, it sticks. (See: political advertising.)<\/li>\n<\/ul>\n

    Here are a few classic ad campaigns that give you the flavor of what a bitcoin brand campaign could look like.<\/p>\n

    Mac vs. PC<\/h2>\n

    This iconic campaign made technology cool, by showing how PCs were actually quite uncool. You could easily see a campaign that turns bitcoin into a funny, relatable character who explains how easy it is to send digital money.<\/p>\n


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