{"id":13060,"date":"2017-10-04T14:53:15","date_gmt":"2017-10-04T14:53:15","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=13060"},"modified":"2017-10-04T14:53:50","modified_gmt":"2017-10-04T14:53:50","slug":"why-you-might-need-a-content-marketing-platform","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/why-you-might-need-a-content-marketing-platform\/","title":{"rendered":"Why You Might Need a Content Marketing Platform"},"content":{"rendered":"<p>Admit it. Working on your content marketing campaigns can sometimes feel like you are caught inside a dizzying hamster wheel. You spin and spin your wheels and invest a lot of time, money and resources into your campaigns, but you are not getting an expected return\u2014that is if you even know what that return should be.<\/p>\n<h2>The content marketing challenge is real<\/h2>\n<p>In a <a href=\"http:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2016\/09\/2017_B2B_Research_FINAL.pdf\" target=\"_blank\">Content Marketing Institute study<\/a> of B2B marketers, 78% of respondents said they have a content marketing strategy in place, yet only 29% said that their content marketing was \u201cvery effective.\u201d<\/p>\n<p>How would you rate the effectiveness of <em>your<\/em> content marketing? Before you answer that\u2026<\/p>\n<p>Do any of these content problems sound familiar?<\/p>\n<ul>\n<li>You are churning out high-quality content and spending money on writers, but your traffic and lead numbers are static\u2014or falling.<\/li>\n<li>You don\u2019t have enough time or budget to sustain an ongoing content campaign<\/li>\n<li>You lack a cohesive, revenue-boosting content strategy\u2014or you are not even sure how to create one or if the one you have is even correct.<\/li>\n<li>Your content schedule consists of multiple Excel spreadsheets and numerous chaotic email threads<\/li>\n<li>You can\u2019t find content creators who not only \u201cget\u201d your brand and can write well, but who also are organized, respect your deadlines and don\u2019t leave you flat after two months because their pet rock died.<\/li>\n<li>You are publishing content regularly but your engagement is low and you do not know how to promote your content to make it work for you.<\/li>\n<li>You are spending money on content marketing but you don\u2019t know which channels are working and bringing you more awareness, leads and sales, and which ones are duds. Are you even getting a ROI?<\/li>\n<\/ul>\n<p>These are common challenges content marketers face and regardless of how big or small your business is, they can stall your growth and eat up your resources.<\/p>\n<p>Content marketing platforms address these issues and help brands drive more brand awareness, leads and sales from their content\u2014and do so with efficiency and organization, maximizing every dollar to its fullest potential and wasting no resources.<\/p>\n<h2>How can a content marketing platform help me?<\/h2>\n<p>Here are some of the top ways content marketing platforms can help your business:<\/p>\n<p><strong>Save time and money<\/strong><\/p>\n<p>Time isn\u2019t money\u2026<\/p>\n<p>Time is money, sanity and explosive growth.<\/p>\n<p>Here\u2019s the kicker: If you want to save time and money, sometimes you have to spend some of that money to get more time back and use that time to earn even more money so you can spend more money to get more time to use that to get even more money\u2026and so on. If I lost you (I\u2019m not even sure I have it myself)&#8230;<\/p>\n<p style=\"text-align: center;\"><iframe src=\"https:\/\/giphy.com\/embed\/l3vR7WqD8Ej4feyju\" frameborder=\"0\" width=\"480\" height=\"270\"><\/iframe><br \/>\n<a href=\"https:\/\/giphy.com\/gifs\/season-6-2015-bbc-l3vR7WqD8Ej4feyju\">via GIPHY<\/a><\/p>\n<p>The bottom line is, if you are concerned with investing some money into time-saving tools like CMPs, you need to spend a little money to get back a bigger return. In its simplest form, this is what it means to scale your business. The money you spend rewards you with precious time, because with content marketing platforms, you are replacing man-hours (which cost you money) with resources that do the work <em>for<\/em> you.<\/p>\n<p><strong>Organizes your processes; greater efficiency<\/strong><\/p>\n<p>Would you plan a 500-person wedding with only email and a handy notebook? And a robust ongoing content marketing campaign has even more working parts than a world-class celebrity destination wedding.<\/p>\n<p>Whether you are a team of one or 101, organization is essential to executing a successful content marketing campaign. Content marketing platforms solve efficiency and visibility issues by allowing you to manage your workflow easily and keep your processes tight, all from one location. This way you have visibility on every aspect of your campaign and you are not wasting time on inefficient practices. You can also collaborate with your team directly within the platform preventing inefficient and scattered communication.<\/p>\n<p><strong>Automates lead generation\u00a0<\/strong><\/p>\n<p style=\"text-align: center;\"><img class=\"fr-dib\" style=\"width: 600px;\" src=\"https:\/\/mediashower.com\/img\/8FDEB930-9060-11E7-ACDE-C98686E863B5\/leads meme_600x.jpg\" alt=\"\" \/><\/p>\n<p>CMPs help you generate more leads by making your content work harder for you so you can squeeze out of it every opportunity to contribute to your bottom line. Some platforms also offer high-converting templates, saving you money and time on graphic design and development.<\/p>\n<p><strong>Automates scheduling and publishing, promotion<\/strong><\/p>\n<p>Don\u2019t have time to sit on Facebook, Twitter, Instagram, and LinkedIn to post your content all day, every day? Not many of us do. CMPs can automate your scheduling and posting. And to make your life even more efficient, some tools also offer social media management features so you don\u2019t have to leave the tool to interact with followers and check your content performance. More time and money savings\u2026are you seeing the common thread here?<\/p>\n<p><strong>Tracks your results<\/strong><\/p>\n<p>If you don\u2019t know how well your content is performing, you will waste time and money (yes, I said it again) publishing content your audience does not want. But there is more to this story. Don\u2019t you want to know if all of the money you are spending on your content marketing is producing a return? To calculate your ROI, you need the right tools that can track your results and translate this into dollars. Content marketing platforms can help you do this\u2014seamlessly.<\/p>\n<h2>Which content marketing platform is right for you?<\/h2>\n<p>I hope, by now, you realize how valuable content marketing platforms can be to your growing organization. If you do, let us help you choose the right one for your company.<\/p>\n<p>We compiled a list of popular content marketing platforms, what features each offers, how much they cost and the types of businesses they cater to. And, oh yeah, it\u2019s free (see, I really want you to save money). You can access it right here: <a href=\"http:\/\/mediashower.com\/blog\/the-definitive-guide-to-content-marketing-platforms\/\">The Definitive Guide to Content Marketing Platforms<\/a>.<\/p>\n<p>And speaking of free, right now we&#8217;re offering a <a href=\"https:\/\/mediashower.com\/user\/free_trial\" target=\"_blank\"><strong>free trial<\/strong><\/a>. That includes:<\/p>\n<ul>\n<li>Free Platform Access<\/li>\n<li>Free Content Ideas<\/li>\n<li>Free Content<\/li>\n<\/ul>\n<p>Get started <a onmouseover=\"window.status='https:\/\/mediashower.com\/user\/free_trial?ppc_keyword=content';return true;\" onmouseout=\"window.status='';\" href=\"https:\/\/mediashower.com\/ce2\/60987\/1708\/7649\">right here!<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><!-- Media Shower Impressions --><\/p>\n<div class=\"ms_article_id\" style=\"display: none;\" data-ms-article-id=\"60987\"><\/div>\n<p><!-- \/Media Shower Impressions --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The question: How can a content marketing platform help me? The answer: <a href=\"http:\/\/mediashower.com\/blog\/why-you-might-need-a-content-marketing-platform\/\">is here.<\/a><\/p>\n","protected":false},"author":109,"featured_media":13063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[58,442,449],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/13060"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/109"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=13060"}],"version-history":[{"count":9,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/13060\/revisions"}],"predecessor-version":[{"id":13070,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/13060\/revisions\/13070"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media\/13063"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=13060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=13060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=13060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}