{"id":12636,"date":"2017-08-14T22:00:11","date_gmt":"2017-08-14T22:00:11","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=12636"},"modified":"2017-08-14T22:00:35","modified_gmt":"2017-08-14T22:00:35","slug":"australias-360-degree-videos-take-you-down-under-up-and-over","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/australias-360-degree-videos-take-you-down-under-up-and-over\/","title":{"rendered":"Australia’s 360-Degree Videos Take You Down Under, Up, and Over"},"content":{"rendered":"

\"\"
\nDying to travel Down Under? Now you can do so virtually.<\/em><\/p>\n

We’ve covered interactive content marketing before. Remember the beautiful interactive tour of Switzerland<\/a>? Australia has created a similar piece of interactive content<\/a> that proves just as engrossing.<\/p>\n

Take a 360-Degree Tour of Australia<\/h2>\n

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\nIf this doesn’t make you want to see Australia, I don’t know what will.<\/em><\/p>\n

Many people travel to Australia specifically because of its beautiful, unspoiled beaches. The official Australia website created several videos that are connected in an interactive way, each depicting a different popular beach in the country<\/a>. \u00a0Even people who don’t suffer from wanderlust might start packing their bags after they see this content.<\/p>\n

And that’s what makes it so effective.<\/p>\n

We’re big proponents of written content at Media Shower. It’s the most SEO-friendly way to get noticed, and it provides your followers with important information. However, we don’t turn up our noses at other forms of content, especially when it offers such a visceral experience.<\/p>\n

Australia’s 360-degree videos make you feel like you’re already Down Under, soaking up the sun, cruising across the water in a speedboat, or dipping your toes in the surf.<\/p>\n

But anyone can create a beautiful video. What makes this so amazing?<\/p>\n

Interactive Content Puts the User in the Driver’s Seat<\/h2>\n

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\nClick and point to become your own travel guide.<\/em><\/p>\n

As you can see from the screenshot above, the Australia 360-degree videos give the user complete control. You can click and drag on the screen to change your viewpoint or pause the video to explore a destination in more detail.<\/p>\n

This level of interactivity and depth creates a profound experience for the user. He or she doesn’t have to simply watch content unfold; the viewer can control the experience and decide what part of Australia proves most interesting.<\/p>\n

How Can You Benefit from Australia’s Example?<\/h2>\n

If you want to create a similar experience for your customers and prospects, you don’t have to take it as far as Australia did. The project probably costs hundreds of thousands of dollars to pull off.<\/p>\n

However, you can learn from this content’s example.<\/p>\n

First, give people choices. Let them decide what type of content they want to consume. For instance, if you send out an email blast, include links to a few of your top-performing blog posts.<\/p>\n

Second, don’t be afraid to experiment with other types of content. For instance, an infographic can provide an engaging experience for the viewer (and get shared more times than most other content forms<\/a>). However, above the infographic, write a detailed introduction. Cover its main points in text so the user can decide how to consume the content.<\/p>\n

Some people like to read. Others like visual content. Why not give them both?<\/p>\n

Lastly, try to deliver the unexpected. We’re used to seeing typical blog articles and how-to pieces. Changing up your content to feature something you’ve never shown your audience before can boost engagement and increase conversions<\/a>.<\/p>\n

Do you want to publish content that wows your audience and keeps them coming back for more? We have good news. You can get a free trial<\/a> right now!<\/strong><\/p>\n

<\/p>\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

We’ve found another tourism video that lets you take control! Read more…<\/a><\/p>\n","protected":false},"author":109,"featured_media":12638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[436,58],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/12636"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/109"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=12636"}],"version-history":[{"count":8,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/12636\/revisions"}],"predecessor-version":[{"id":12645,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/12636\/revisions\/12645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media\/12638"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=12636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=12636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=12636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}