{"id":12448,"date":"2017-07-21T14:53:56","date_gmt":"2017-07-21T14:53:56","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?p=12448"},"modified":"2017-07-21T14:58:28","modified_gmt":"2017-07-21T14:58:28","slug":"orbitz-orchestrates-a-quality-travel-quiz","status":"publish","type":"post","link":"https:\/\/www.mediashower.com\/blog\/orbitz-orchestrates-a-quality-travel-quiz\/","title":{"rendered":"Orbitz Orchestrates a Quality Travel Quiz"},"content":{"rendered":"<p>I should be living in Texas, working as a horse rancher, eating lots of vegan yogurt (because I\u2019m a Gemini), while gallivanting around with my BFF Disney princess, Rapunzel. I know this because four Facebook quiz results told me so.<\/p>\n<p style=\"text-align: center;\"><iframe src=\"https:\/\/giphy.com\/embed\/l0MYr9C2GnfVz9x1S\" frameborder=\"0\" width=\"480\" height=\"354\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>The sad reality is that I have succumbed to taking some of those pointless quizzes (insert ashamed monkey with his hands over his eyes emoji). You know you have too.<\/p>\n<p>Brands also know this, and as a result, they are using quizzes as lead generation tools to compel customers to take a look at their companies\u2014and hopefully become leads. Orbitz for Business is one such brand.<\/p>\n<p>Orbitz for Business created a <a href=\"http:\/\/perfectmatch.orbitzforbusiness.com\/Quiz\/Example\" target=\"_blank\">travel quiz<\/a> called \u201cIs Your Travel Partner A Perfect Match?\u201d The quiz targets corporations that book travel for their employees since the company offers business travel booking services. The quiz is designed to introduce corporations to the service and essentially <em>steal<\/em> people away from their current travel partners.<\/p>\n<p>In true online quiz form, Orbitz made the quiz fun and whimsical to attract more people.<\/p>\n<p style=\"text-align: center;\"><img class=\"fr-dib\" style=\"width: 600px;\" src=\"https:\/\/mediashower.com\/img\/4A6C86C2-5FA8-11E7-93CF-8C6E5D367F5D\/orbitz3_600x.jpg\" alt=\"\" \/><\/p>\n<p>Notice the heart and the copy below the quiz button. This vibe is carried throughout the quiz. Here is one of the questions:<\/p>\n<p style=\"text-align: center;\"><img class=\"fr-dib\" style=\"width: 600px;\" src=\"https:\/\/mediashower.com\/img\/4A6C86C2-5FA8-11E7-93CF-8C6E5D367F5D\/orbitz2_600x.jpg\" alt=\"\" \/><\/p>\n<p>After the quiz, Orbitz collects the quiz taker&#8217;s name and email as a prerequisite to revealing the results. Lead received. The results reveal whether or not you are a match with your travel partner. I chose all positive answers and got this result.<\/p>\n<p style=\"text-align: center;\"><img class=\"fr-dib\" style=\"width: 600px;\" src=\"https:\/\/mediashower.com\/img\/4A6C86C2-5FA8-11E7-93CF-8C6E5D367F5D\/orbitz4_600x.jpg\" alt=\"\" \/><\/p>\n<h2>Why do we love personalized quizzes?<\/h2>\n<p>Quizzes have been trending for years now, and though BuzzFeed has slowed down a bit, I still see quiz results tainting\u2026I mean gracing my Facebook feed regularly.<\/p>\n<p>We know these quizzes mean nothing so why do we crave them? Admittedly, as I was taking the \u201cWhich Disney princess should be your best friend?\u201d quiz, I wanted the result to be Belle, but I got Rapunzel. What is wrong with me? What\u2019s wrong with all of us?<\/p>\n<p>Nothing, really. For centuries, humans innately have been searching for their own identities, who they are and what makes them tick. From the Rorschach Inkblot test to Meyers-Briggs, humans love to discover more about themselves, as it seems an unending quest.<\/p>\n<p><strong>What does all of this have to do with content marketing?<\/strong><\/p>\n<p>Marketers capitalize on consumer desires and trends to generate leads, sales and more buzz for their brands. Wherever there is pure desire, it can signal an outlet to target for your content marketing campaigns.<\/p>\n<p>Orbitz realized the value of this type of desire-driven content and cleverly retrofitted it into a quiz to generate leads for its service.<\/p>\n<h2>Will quizzes work for my business?<\/h2>\n<p>It depends. Do you have people as customers? If so (I am hoping that is a \u201cyes\u201d), a quiz may be a beneficial lead generation strategy. Unless you sell something like airplane parts or rubber tubing, quizzes may help you attract more people to your brand and generate potential leads.<\/p>\n<p>If you are thinking about creating a quiz, here are some tips:<\/p>\n<p><strong>Make it fun<\/strong> \u2013 No one wants to take a boring quiz. Keep it clever and creative. Use images where possible.<\/p>\n<p><strong>Make it human<\/strong> \u2013 Don\u2019t use business language or industry speak in your quizzes. Speak in colloquial language as quizzes lend themselves to a more relaxed vibe.<\/p>\n<p><strong>Keep it short<\/strong> \u2013 Avoid asking more than 10 questions. The BuzzFeed average is 8-10.<\/p>\n<p><strong>Encourage sharing<\/strong> \u2013 Make it easy for your quiz-takers to share the quiz. Next to the result, add share buttons with a prominent call to action.<\/p>\n<p>Although quizzes are a cool way to generate leads, you don\u2019t necessarily need one to generate buzz and new leads for your business. But, you <em>do<\/em> need to know and apply some solid content marketing principles, test those strategies and tweak them for maximum effectiveness. If you want some assistance with this, feel free to <a href=\"https:\/\/mediashower.com\/ce2\/58904\/1708\/7649\">try us out for free for 30 days<\/a>. You will receive a free content analysis, content ideas, a free piece of content, a promotional plan and more, with no commitment required.<\/p>\n<p><!-- Begin Media Shower Content Reporting code --><\/p>\n<p><img class=\"fr-fic fr-dii\" style=\"height: 1px; width: 1px; border: 0px;\" src=\"\/\/mediashower.com\/content?Action=tp&amp;cid=58904\" alt=\"\" \/><\/p>\n<p><!-- End Media Shower Content Reporting code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Funny&#8230; as kids, we all hated pop quizzes. But now as adults, we seek them out online. (We still don&#8217;t like lima beans, though.) <a href=\"http:\/\/mediashower.com\/blog\/orbitz-orchestrates-a-quality-travel-quiz\/\">Read more&#8230;<\/a><\/p>\n","protected":false},"author":109,"featured_media":12460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[58,427,428],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/12448"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/109"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=12448"}],"version-history":[{"count":14,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/12448\/revisions"}],"predecessor-version":[{"id":12462,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/posts\/12448\/revisions\/12462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media\/12460"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=12448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/categories?post=12448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=12448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}