{"id":20565,"date":"2024-01-21T21:21:33","date_gmt":"2024-01-21T21:21:33","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?page_id=20565"},"modified":"2026-03-13T13:43:48","modified_gmt":"2026-03-13T13:43:48","slug":"bottom-funnel-content","status":"publish","type":"page","link":"https:\/\/www.mediashower.com\/blog\/bottom-funnel-content\/","title":{"rendered":"Best Practices for Bottom-Funnel Content (+ Templates and Ideas)"},"content":{"rendered":"<p><center><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/K3OWRppVE8A?si=7tzuvgz12R_28g8m\" width=\"750\" height=\"422\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<p><b>TLDR: <\/b><span style=\"font-weight: 400;\">The bottom of the content funnel is where you\u2019re converting prospective customers into paying customers. In this article, we\u2019re offering in-depth insights into creating compelling, measurable content that resonates with customers at the final stage of the buying journey, with best practices and examples.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In content marketing, there\u2019s usually one final goal: converting a potential customer into a paying customer.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/mediashower.com\/blog\/top-of-funnel-content\/\"><span style=\"font-weight: 400;\">In previous installments of this series<\/span><\/a><span style=\"font-weight: 400;\">, we\u2019ve covered top-funnel content (grabbing the customer\u2019s attention), and mid-funnel content (helping them understand your company and product). Now, we\u2019re covering bottom-funnel content, leading to <\/span><b>decision-making and a sale.<\/b><\/p>\n<h2>What is Bottom of Funnel Content (BOFU)?<\/h2>\n<p><span style=\"font-weight: 400;\">Bottom of Funnel Content (BOFU) refers to marketing materials targeted at prospects in the final stage of the purchasing journey. At this stage, they are (ideally) ready to make a final decision\u2013which means they need data, comparisons, and gentle reminders to make the final decision.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Accordingly, BOFU content will often include detailed product information, comparisons, testimonials, case studies, and personalized calls to action\u2026 anything to help them finalize the decision. More specifically, you\u2019re helping prospects see why your solution, product, or service stands out in a market of competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For some reason, BOFU content doesn\u2019t get much love: <\/span><a href=\"https:\/\/www.semrush.com\/kb\/1104-analyzing-and-measuring-content-performance-by-funnel-stages#:~:text=According%20to%20our%20survey%2C%2095,the%20bottom%20of%20the%20funnel.\"><span style=\"font-weight: 400;\">According to Semrush<\/span><\/a><span style=\"font-weight: 400;\">, 76% of content marketers create BOFU content (compared to 95% for TOFU). However, only 21% of the total content is BOFU content, <\/span><a href=\"https:\/\/contentmarketinginstitute.com\/articles\/generating-demand-research\/\"><span style=\"font-weight: 400;\">according to CMI<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><b>Marketer\u2019s Takeaway:<\/b><span style=\"font-weight: 400;\"> Content at the bottom of the funnel assumes the prospective customer already knows about you, and focuses instead on conversion. This means getting into the nitty-gritty details of your product and offer,, including assets like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales One-Pagers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comparison Pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Detailed Customer Stories<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product Demos (Written or Video)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pricing Landing Pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Package Customization and Description Pages.<\/span><\/li>\n<\/ul>\n<h2>What Are Some Effective BOFU Content Strategies?<\/h2>\n<p><span style=\"font-weight: 400;\">BOFU strategies combine good Calls To Action surrounded by information that invites the customer to commit. At this point, they ideally trust your company and your position in the industry. They see the value of what you offer and understand that you <\/span><i><span style=\"font-weight: 400;\">could <\/span><\/i><span style=\"font-weight: 400;\">fill a need they have, and now they are ready to make a final decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, content strategies at the bottom of the funnel <\/span><a href=\"https:\/\/mediashower.com\/blog\/top-of-funnel-content\/\"><span style=\"font-weight: 400;\">will look very different from those at the top<\/span><\/a><span style=\"font-weight: 400;\">. We\u2019re not looking to build a reputation or catch someone\u2019s attention. We have it and want to capitalize on it by making it simple to sign on the figurative dotted line.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the strategies at this stage include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Integration with Sales Strategies:<\/b><span style=\"font-weight: 400;\"> The collaboration between marketing and sales is pivotal at the BOFU stage. By integrating marketing content with sales tactics, businesses can ensure a seamless transition for the customer from interest to purchase.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bottom-funnel SEO: <\/b><span style=\"font-weight: 400;\">While SEO is often seen as a top-of-funnel, awareness-building process, it\u2019s also critical for bottom-of-funnel marketing. Rather than casting a wide net for keywords, create highly targeted sales content for people searching directly for your brand, product, or service.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Leveraging Customer Feedback and Testimonials:<\/b><span style=\"font-weight: 400;\"> In the BOFU stage, trust and credibility are paramount. Incorporating customer feedback, testimonials, and success stories into BOFU content can significantly impact purchase decisions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Innovative Content Formats:<\/b><span style=\"font-weight: 400;\"> Innovation is key in a world where standard content often blends into the background. BOFU content can be revitalized using formats like interactive content, virtual and augmented reality experiences, and advanced video marketing. These formats not only engage the customer in a novel way but also provide a memorable experience that can differentiate a brand in a crowded market.<\/span><\/li>\n<\/ul>\n<p><b>Marketer\u2019s Takeaway: <\/b><span style=\"font-weight: 400;\">BOFU content strategy should not be one-pagers and landing pages alone (though that\u2019s a good start). Experiment with informational video content, product demos, case studies, and SEO content targeted to your brand or product.<\/span><\/p>\n<p><iframe id=\"datawrapper-chart-9NLwq\" style=\"width: 0; min-width: 100% !important; border: none;\" title=\"Funnel Marketing Strategy Statistics\" src=\"https:\/\/datawrapper.dwcdn.net\/9NLwq\/2\/\" height=\"224\" frameborder=\"0\" scrolling=\"no\" aria-label=\"Bar chart\" data-external=\"1\"><\/iframe><\/p>\n<h2><span style=\"font-weight: 400;\">Examples of BOFU Content Strategy<\/span><\/h2>\n<p><b>Example<\/b><span style=\"font-weight: 400;\">: NexaPoint Tech<\/span><\/p>\n<p><b>Rationale<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The strategy aims to guide potential customers at the bottom of the funnel toward conversion, emphasizing NexaPoint Tech&#8217;s strength in providing cutting-edge SaaS security solutions. By showcasing tangible benefits through real-world examples and offering direct, personalized engagement, the strategy seeks to solidify the brand&#8217;s reputation as a trusted and innovative leader in the industry.<\/span><\/p>\n<h3>Assets<\/h3>\n<p><b>SecureNet&#8217;s Customer Testimonial<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The testimonial from SecureNet, a healthcare provider, is a cornerstone of this strategy. The story details how SecureNet&#8217;s network security was significantly enhanced by NexaPoint&#8217;s solutions, leading to reduced downtime and enhanced data protection. This narrative not only underlines NexaPoint&#8217;s capabilities but also humanizes the brand by showing its impact on clients&#8217; everyday operations. This emotional connection is key in persuading prospects about the tangible benefits of partnering with NexaPoint.<\/span><\/p>\n<p><b>Landing Page Design<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The landing page is a central lead conversion hub. It is meticulously designed to engage and inform visitors. The SecureNet video testimonial is placed prominently to capture immediate attention, supplemented by a clear, compelling call-to-action (CTA) for scheduling a demo. The page design is clean and intuitive, ensuring visitors can easily navigate and absorb the information. This setup is intended to educate prospects about NexaPoint&#8217;s offerings while smoothly guiding them toward the next steps in the engagement process.<\/span><\/p>\n<p><b>One-Pager Content<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The one-pager is crafted to provide a brief yet comprehensive overview of NexaPoint Tech&#8217;s services, focusing on the critical aspects of network security, ease of use, and the benefits of their SaaS model. This document is crucial for first impressions, designed to intrigue and inform leads, setting the stage for deeper engagement through the subsequent steps of the strategy.<\/span><\/p>\n<p><b>Metrics for Success<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The effectiveness of this strategy will be measured through various metrics. These include email open and click-through rates to gauge initial interest and engagement. and interaction metrics on the landing page, such as time spent and click rates on the CTA, to assess interest depth, the number of demos scheduled, indicating a serious consideration, and ultimately, the conversion rate post-demo, to measure the strategy&#8217;s effectiveness in driving sales.<\/span><\/p>\n<h3>Email Sequence<\/h3>\n<div style=\"background-color: #f8f8f8; padding: 2%;\">\n<p><b>Email 2:<\/b><span style=\"font-weight: 400;\"> Follow-up &#8211; Customer Testimonial and Demo CTA<\/span><b>Sender:<\/b><span style=\"font-weight: 400;\"> Emily Carter, Client Relations Manager, NexaPoint Tech<\/span><\/p>\n<p><b>Subject Line: <\/b><span style=\"font-weight: 400;\">See How NexaPoint Elevates Network Security &#8211; A Client\u2019s Story<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[FIRST NAME],<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By now, you\u2019ve probably learned a lot about NexaPoint Tech. But we wanted to ensure that you\u2019re getting all the answers you need regarding the security needs of your business.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But don\u2019t take our word for it. Listen to this story from SecureNet, one of our long-standing clients, on how NexaPoint Tech helped solve nagging network security issues they had struggled with for years.\u00a0<\/span><\/p>\n<p><b>[Watch SecureNet\u2019s Story]<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re ready to solve your pressing security problems, we\u2019re here to help. Book a demo to see the NexaPoint difference in action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Warm Regards,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Emily Carter<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NexaPoint Tech<\/span><\/p>\n<p><b>[Schedule a Meeting]<\/b><\/p>\n<\/div>\n<div style=\"background-color: #f8f8f8; padding: 2%;\">\n<p><b>Email 1: First Touch &#8211; Introduction and One-Pager<\/b><b>Sender: <\/b><span style=\"font-weight: 400;\">Emily Carter, Client Relations Manager, NexaPoint Tech<\/span><\/p>\n<p><b>Subject Line:<\/b><span style=\"font-weight: 400;\"> Unlock a New Era of Network Security with NexaPoint Tech<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[FIRST NAME],<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I understand that moving to a new vendor is a big decision. That\u2019s why I\u2019m reaching out to provide any help and information you need to make the best decision for your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you haven\u2019t already seen it, we have an in-depth stat sheet for the NexaPoint platform.<\/span><\/p>\n<p><b>[Get the Sheet]<\/b><\/p>\n<p><span style=\"font-weight: 400;\">I&#8217;d love to discuss how NexaPoint Tech can specifically benefit your organization. Feel free to schedule a call with me at your convenience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Best Regards,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Emily Carter<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NexaPoint Tech<\/span><\/p>\n<p><b>[Schedule a Meeting]<\/b><\/p>\n<\/div>\n<div style=\"background-color: #f8f8f8; padding: 2%;\">\n<p><b>Email 3: Final Touch &#8211; Personalized Contact<\/b><b>Subject Line:<\/b><span style=\"font-weight: 400;\"> Let\u2019s Address Your Specific Network Security Needs<\/span><\/p>\n<p><b>Sender:<\/b><span style=\"font-weight: 400;\"> Emily Carter, Client Relations Manager, NexaPoint Tech<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[FIRST NAME],<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our resources have helped show you the value NexaPoint Tech can bring to your organization. If you have any questions or need a deeper understanding of our solutions, I am here to help.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t hesitate to reach out to me directly for a personalized discussion. Let&#8217;s ensure your network is optimized, secure, and ready for the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Best Wishes,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Emily Carter<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NexaPoint Tech<\/span><\/p>\n<p><b>[Schedule a Meeting]<\/b><\/p>\n<\/div>\n<h2>Measuring Success in BOFU<\/h2>\n<p><span style=\"font-weight: 400;\">Data and metrics around BOFU content are significantly different than elsewhere in the funnel. Questions of engagement are still slightly relevant, but we\u2019re more interested in concrete behaviors such as <\/span><b>conversions<\/b><span style=\"font-weight: 400;\">, <\/span><b>conversion rate<\/b><span style=\"font-weight: 400;\">, and the <\/span><b>Cost Per Acquisition (CPA) <\/b><span style=\"font-weight: 400;\">or<\/span><b> Customer Acquisition Cost (CAC)<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3>Key Metrics and KPIs<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversion Rate: <\/b><span style=\"font-weight: 400;\">The percentage of visitors who take the desired action (purchase, sign-up, etc.). This is the most direct indicator of BOFU content effectiveness. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer Acquisition Cost (CAC): <\/b><span style=\"font-weight: 400;\">The total cost of acquiring a new customer. Understanding CAC in the context of BOFU helps assess your marketing efforts efficiency.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer Lifetime Value (CLV): <\/b><span style=\"font-weight: 400;\">This metric estimates the total value a customer brings over their relationship with your brand. BOFU strategies should aim to maximize CLV.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Time to Conversion: <\/b><span style=\"font-weight: 400;\">Measures how long it takes for a lead to convert after engaging with BOFU content, indicating its persuasiveness.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Engagement Metrics:<\/b><span style=\"font-weight: 400;\"> These include page views, time spent on the page, and interactions (likes, shares, comments) on BOFU content, indicating its relevance and appeal.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Additionally, you should use regular A\/B testing and optimization of BOFU content. A\/B testing different versions of content helps identify what resonates best with your audience, allowing for continuous improvement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, using analytics tools to track these KPIs gives insights into how well BOFU content is performing, and where adjustments may be necessary. This data-driven approach ensures that BOFU strategies remain effective and aligned with business goals. Fortunately, these tools are readily available with platforms like <\/span><a href=\"https:\/\/www.salesforce.com\/\"><span style=\"font-weight: 400;\">Salesforce<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/sproutsocial.com\/\"><span style=\"font-weight: 400;\">Sprout Social<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.hubspot.com\"><span style=\"font-weight: 400;\">Hubspot<\/span><\/a><span style=\"font-weight: 400;\">, and others.<\/span><\/p>\n<p><b>Marketer\u2019s Takeaway:<\/b><span style=\"font-weight: 400;\"> When assessing performance, include a good mix of qualitative and quantitative insights. CAC and CLV are great numbers to use when you need hard data, but don\u2019t discount the importance of customer behavior and feedback.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, consider the types of content you\u2019re pushing to the customer. According to a Semrush survey, these are the top forms of BOFU content based on conversion rate:<\/span><\/p>\n<p><iframe id=\"datawrapper-chart-hVPaK\" style=\"width: 0; min-width: 100% !important; border: none;\" title=\"Best Forms of Bottom-Funnel Content for Conversions\" src=\"https:\/\/datawrapper.dwcdn.net\/hVPaK\/1\/\" height=\"184\" frameborder=\"0\" scrolling=\"no\" aria-label=\"Bar chart\" data-external=\"1\"><\/iframe><\/p>\n<h2>Best Practices in BOFU Content<\/h2>\n<p><span style=\"font-weight: 400;\">Creating effective BOFU content requires a strategic approach that addresses the specific needs and concerns of potential customers on the verge of purchasing. Here are some best practices to consider:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data-Driven Personalization:<\/b><span style=\"font-weight: 400;\"> At this stage, personalization is critical. Using customer data to tailor content can significantly increase its effectiveness. This means creating content that speaks directly to the customer&#8217;s interests, needs, and past interactions with your brand.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Storytelling and Emotional Engagement: <\/b><span style=\"font-weight: 400;\">A compelling narrative that resonates emotionally can be a powerful tool in BOFU content. Stories of customer success, the journey of your product, or an emotional connection to the brand can create a lasting impact and drive decision-making.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Multichannel Strategies:<\/b><span style=\"font-weight: 400;\"> Effective BOFU content should be distributed across channels where your audience is active. This includes email marketing, targeted social media ads, retargeting campaigns, and personalized landing pages. Each channel should have a consistent message but be optimized for the platform&#8217;s unique format and audience.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clear and Compelling Calls-to-Action (CTAs): <\/b><span style=\"font-weight: 400;\">Ensure that CTAs are straightforward, visible, and directly related to the final step you want the audience to take.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use of Urgency and Scarcity:<\/b><span style=\"font-weight: 400;\"> Create a sense of urgency or scarcity (limited-time offers, restricted stock) to prompt quicker decision-making.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Follow-Up Strategies:<\/b><span style=\"font-weight: 400;\"> Implement effective follow-up tactics, such as email sequences, to <\/span><a href=\"https:\/\/mediashower.com\/blog\/mid-funnel-content-strategy\/\"><span style=\"font-weight: 400;\">nurture leads<\/span><\/a><span style=\"font-weight: 400;\"> who have engaged with BOFU content but have yet to convert.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer Support Integration:<\/b><span style=\"font-weight: 400;\"> Incorporate options for real-time support, like chatbots or live chats, to address last-minute queries or concerns.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social Proof:<\/b><span style=\"font-weight: 400;\"> Utilize user reviews, ratings, and social media mentions to build trust and credibility.<\/span><\/li>\n<\/ul>\n<p><b>Marketer\u2019s Takeaway: <\/b><span style=\"font-weight: 400;\">Think about these strategies as layers of a customer experience. It\u2019s reasonable to have BOFU engagement across SEO, email, social retargeting ads, etc. These should layer data gathering, unique and varied BOFU content CTAs (demos, video testimonials, etc.), and ready access to your sales or support team.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-19816\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/11\/professional-marketer-.jpg\" alt=\"professional marketer\" width=\"780\" height=\"520\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/11\/professional-marketer-.jpg 2048w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/11\/professional-marketer--300x200.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/11\/professional-marketer--1024x683.jpg 1024w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/11\/professional-marketer--768x512.jpg 768w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/11\/professional-marketer--1536x1024.jpg 1536w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<h2>The Future of BOFU Content<\/h2>\n<p><span style=\"font-weight: 400;\">As we look toward the future, several emerging trends are poised to reshape how we approach BOFU content:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Artificial Intelligence and Personalization:<\/b><span style=\"font-weight: 400;\"> AI technology is revolutionizing personalization, allowing for more sophisticated and individualized content strategies.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Voice and Conversational Marketing: <\/b><span style=\"font-weight: 400;\">The rise of voice search and virtual assistants is changing how people seek information, prompting a shift in content optimization.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Augmented Reality (AR) and Virtual Reality (VR):<\/b><span style=\"font-weight: 400;\"> These technologies create immersive experiences and provide new ways to demonstrate products and services.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Interactive Content: <\/b><span style=\"font-weight: 400;\">Gamification, quizzes, and interactive videos are becoming more prevalent, enhancing engagement and providing valuable data.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Video Content: <\/b><span style=\"font-weight: 400;\">The continued dominance of video content, especially short-form videos, is changing the landscape of BOFU marketing.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These trends point towards a more dynamic, interactive, and personalized future for BOFU content, where understanding and adapting to technological advancements will be key.<\/span><\/p>\n<h2>Make Sure You\u2019re Closing the Deal At the Bottom of the Funnel with Media Shower<\/h2>\n<p><span style=\"font-weight: 400;\">Developing great content doesn\u2019t matter if you aren\u2019t sticking the landing with a new customer. It takes attention to detail, an investment in investigating customer behavior, and the ability to finish the story you\u2019ve been telling throughout the customer journey.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you navigate the many content offerings available at this phase of the sales journey \u2013 including one-pagers, landing pages, and emails \u2013 remember that it\u2019s all about supporting customer decision-making.\u00a0<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">Need some marketing help? Let us de-mystify the funnel for you. <\/span><\/i><a href=\"https:\/\/www.mediashower.com\/platform.html\"><i><span style=\"font-weight: 400;\">Take Media Shower for a test drive.<\/span><\/i><\/a><\/p>\n<p class=\"p1\">\n\t<div class=\"category-view-wrapper\">\n\t\t\t\t\t<h2>More Tools for Busy Marketing Managers:<\/h2>\n\t\t\t<div class=\"category-view-articles ms-submit-posts\">\n\t\t\t\t<section id=\"recent-posts\" class=\"recent-posts\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/03\/Smiling-woman-holding-a-laptop-with-a-blank-screen.png\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/top-of-funnel-content\/\">Top of Funnel Content: Strategies, Examples, Best Practices<\/a><\/h4>\n\t\t\t\t                    <\/div>\n\n\t\t\t                    \n\t\t\t                <\/div>\n\t\t\t            <\/header>\n\t\t\t        <\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/03\/marketing-expert-on-MOFU-strategy.jpg\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/mid-funnel-content-strategy\/\">Build a MOFU Content Strategy with AI<\/a><\/h4>\n\t\t\t\t                    <\/div>\n\n\t\t\t                    \n\t\t\t                <\/div>\n\t\t\t            <\/header>\n\t\t\t        <\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/09\/1.png\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/top-sales-funnel-consultant-services\/\">Top Sales Funnel Consultant Services, Rated and Reviewed<\/a><\/h4>\n\t\t\t\t                    <\/div>\n\n\t\t\t                    \n\t\t\t                <\/div>\n\t\t\t            <\/header>\n\t\t\t        <\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"clearfix\"><\/div>\n\t\t\t\t<\/section>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Convert qualified leads into paying customers with our bottom-funnel content idea generator.<\/p>\n","protected":false},"author":1,"featured_media":20425,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-bot.php","meta":[],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/pages\/20565"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=20565"}],"version-history":[{"count":9,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/pages\/20565\/revisions"}],"predecessor-version":[{"id":25706,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/pages\/20565\/revisions\/25706"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media\/20425"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=20565"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=20565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}