{"id":20395,"date":"2024-01-09T20:39:43","date_gmt":"2024-01-09T20:39:43","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?page_id=20395"},"modified":"2025-03-26T17:22:01","modified_gmt":"2025-03-26T17:22:01","slug":"b2b-landing-pages","status":"publish","type":"page","link":"https:\/\/www.mediashower.com\/blog\/b2b-landing-pages\/","title":{"rendered":"Quick Guide to Landing Pages (+ Best Practices and Examples)"},"content":{"rendered":"<p><center><iframe width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/IQhqkCNL7LM?si=Sdx-j9uT4yweBVs5\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/center><\/p>\n<p><b>TL;DR: <\/b><span style=\"font-weight: 400;\">In this guide, we&#8217;ll reveal the best practices in 2024 for creating landing pages that boost site rankings, traffic, and conversions \u2013 and how you can leverage landing page data to achieve business goals. (With examples!)<\/span><\/p>\n<p><b>So what?<\/b><span style=\"font-weight: 400;\">This is everything we\u2019ve learned from building B2B landing pages, updated for 2024. Learn best practices, see real-life examples, and get <\/span><b>all the tips and tricks we&#8217;ve learned from designing landing pages for our 500+ clients.<\/b><\/p>\n<p>Best of all, our free <strong>Landing Page Generator<\/strong> tool will help you create your own landing pages, instantly and free.<\/p>\n<h2><span style=\"font-weight: 400;\">How to Use our Landing Page Generator<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Just answer a few questions about your company or product, and our AI tool will draft a landing page just for you. <strong>The more information you put into it, the better the landing page you&#8217;ll get out of it!<\/strong><\/span><\/p>\n   \n    \n\n\n\n    <!-- Right Panel Chat Assistant -->\n    <div id=\"chat-panel\"> \n\n        <style>\n            :root {\n                --chat-width: 400px;\n                --chat-height: 100vh;\n                --chat-bg-color: #fff;\n                --chat-border-color: #ccc;\n                --chat-font-family: Arial, sans-serif;\n                --chat-z-index: 100;\n            }\n\n            #chat-panel {\n                position: fixed;\n                top: 0;\n                right: 0;\n                height: var(--chat-height);\n                width: var(--chat-width);\n                z-index: var(--chat-z-index);\n                background-color: var(--chat-bg-color);\n                border-left: 1px solid var(--chat-border-color);\n                border-bottom: 1px solid var(--chat-border-color);\n                display: flex;\n                flex-direction: column;\n                font-family: var(--chat-font-family);\n            }\n\n            #chat-panel>div:first-child {\n                flex-grow: 1;\n                display: flex;\n                flex-direction: column;\n            }\n\n            #chat-panel iframe {\n                flex-grow: 1;\n                width: 100%;\n                height: 100%;\n                border: none;\n                display: block;\n            }\n\n            body:has(#chat-panel) main .container {\n                margin: 0;\n                padding-right: 400px;\n            }\n\n            @media (max-width: 850px) {\n                #chat-panel {\n                    display: none;\n                }\n\n                body:has(#chat-panel) main .container {\n                    margin: 0 auto;\n                    padding: 0 8px;\n                }   \n            }\n\n            @media (min-width: 1449px) {\n                body:has(#chat-panel) main .container {\n                  \/* your styles here *\/\n                  padding-right: 0px;\n                }\n            }\n\n            @media (max-width: 425px) {\n                #chat-panel {\n                    top: 0;\n                    left: 0;\n                    right: 0;\n                    bottom: 0;\n                    width: 100vw;\n                    height: 100vh;\n                    border: none;\n                    border-top: none;\n                    border-left: none;\n                }\n            }\n        <\/style>\n\n\n        <!-- Scrollable chat area -->\n        <div style=\"flex: 1;\">\n            <iframe srcdoc=\"\n                <html lang='en'>\n                    <head>\n                        <style>\n                            body {\n                                margin: 0;\n                            }\n                            .bpFab {\n                                display: none;\n                            }\n                        <\/style>\n                    <\/head>\n                    <body>\n                        <script src='https:\/\/cdn.botpress.cloud\/webchat\/v2.2\/inject.js'><\/script>\n                        <script>\n                          window.botpress.init({\n                            'botId': '9f9fcefa-447b-4ad7-b926-0e1b0e0860d9',\n                            'configuration': {\n                       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setTimeout(tryPatchStyles, 100);\n\n                                    const innerDoc = resetIframe.contentDocument || resetIframe.contentWindow.document;\n                                    if (!innerDoc) return setTimeout(tryPatchStyles, 100);\n\n                                    const composer = innerDoc.querySelector('.bpComposerContainer');\n                                    const header = innerDoc.querySelector('.bpHeaderContainer');\n                                    const container = innerDoc.querySelector('.bpContainer');\n\n                                    if (composer && header && container) {\n                                        composer.style.marginBottom = '20px';\n                                        header.style.borderTop = 'none';\n                                        header.style.borderLeft = 'none';\n                                        header.style.borderTopLeftRadius = '0px';\n                                        container.style.borderTop = 'none';\n                                        container.style.borderTopLeftRadius = '0px';\n                                    } else {\n                                        \/\/ Wait again if elements are not present yet\n                                        setTimeout(tryPatchStyles, 100);\n                                    }\n                                }\n\n                                tryPatchStyles();\n                            })\n\n                            window.botpress.on('webchat:closed', function () {\n                                window.parent.document.getElementById('chat-panel').style.display='none'\n                            });\n\n                            var check = setInterval(() => {\n                                botpress.open();\n                                clearInterval(check);\n                            }, 250);\n                        <\/script>\n                        <script>\n                            const chatPanel = window.parent.document.getElementById('chat-panel');\n                            const header = window.parent.document.querySelector('#page-header');\n\n                            function updateChatPanelHeight() {\n                                const scrollY = window.parent.scrollY;\n                                const headerRect = header.getBoundingClientRect();\n                                const headerVisible = headerRect.bottom > 0;\n                                const headerHeight = header.offsetHeight;\n\n                                if (headerVisible) {\n                                    chatPanel.style.top = headerHeight + 'px';\n                                    chatPanel.style.height = `calc(100vh - ${headerHeight}px)`;\n                                } else {\n                                    chatPanel.style.top = '0px';\n                                    chatPanel.style.height = '100vh';\n                                }\n                            }\n\n                            window.parent.addEventListener('scroll', updateChatPanelHeight);\n                            window.parent.addEventListener('resize', updateChatPanelHeight);\n                            window.parent.addEventListener('load', updateChatPanelHeight);\n                        <\/script>\n                    <\/body>\n                <\/html>\n            \" width=\"100%\" height=\"100%\" style=\"border: none;\"><\/iframe>\n        <\/div>\n        <!-- Footer -->\n        <div style=\"\n            text-align: center;\n            font-size: 12px;\n            color: #666;\n            padding: 20px;\n            border-top: 1px solid #fff;\n            \">\n            Powered by <strong>Media Shower AI<\/strong>\n        <\/div>\n    <\/div>\n\n\n\n\n\n    \n\n    <!--\n    START LANDING PAGE TEMPLATE\n    -->\n            <!--\n        START DEFAULT TEMPLATE\n        -->\n        <!-- Removing this at the request here: https:\/\/msi.unfuddle.com\/a#\/projects\/19883\/tickets\/by_number\/2403[comment-437064]\n        <form id=\"free_trial\" action=\"https:\/\/www.mediashower.com\/user\/free_trial\" method=\"POST\">\n            <input type=\"hidden\" name=\"botpress_convo\" id=\"botpress_convo\" value=\"No conversation recorded\">\n            <input type=\"hidden\" name=\"botpress_id\" id=\"botpress_id\" value=\"9f9fcefa-447b-4ad7-b926-0e1b0e0860d9\">\n                        <input type=\"hidden\" name=\"logger_nonce\" id=\"logger_nonce\" value=\"423d076293\">\n            <p class=\"center italic\">Transform this chat into finished marketing materials: click for a <button class=\"free-trial\">Free Trial<\/button><\/p>\n        <\/form>\n        -->\n            \n    \n<hr \/>\n<h2><span style=\"font-weight: 400;\">What We&#8217;ve Learned From 500+ Client Landing Pages<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Landing pages are crucial to a successful digital marketing strategy because <\/span><b>they are your primary way to turn website visitors into prospects<\/b><span style=\"font-weight: 400;\">. Using our proven design layouts, clear and compelling calls to action, and search engine optimization will ensure your landing pages become gateways to company growth \u2013 and make you the marketing manager that everyone loves.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike regular pages on a website, landing pages\u2013where a visitor \u201clands\u201d after clicking on a link in an email or ad\u2013have the power to create real sales leads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Successful B2B landing pages get web users to make a single desired move, be it signing up for a newsletter, filling out a form, or making a purchase. This is the <\/span><b>call to action<\/b><span style=\"font-weight: 400;\">, and it\u2019s the singular focus of any landing page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By removing distractions, <\/span><b>landing pages focus visitors on one message<\/b><span style=\"font-weight: 400;\">, boosting chances of conversion. To make a great landing page, <\/span><b>decide on the single action you want users to take<\/b><span style=\"font-weight: 400;\">. For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Downloading an eBook<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contacting a sales representative<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interacting with a chatbot<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Booking a free demo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Requesting a quote<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">How Do Landing Pages Work?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The typical use of a landing page is as a target for social media or search engine marketing campaigns. The mission of the landing page is <\/span><b>to convert page visitors into customers or leads through the promise of some sort of value <\/b><span style=\"font-weight: 400;\">(a high-value downloadable PDF, a product demo, etc.).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good landing page\u2019s primary design focuses on <\/span><b>conversion first <\/b><span style=\"font-weight: 400;\">(gathering an email, phone number, or other user data) and providing <\/span><b>information second<\/b><span style=\"font-weight: 400;\">. The information that <\/span><i><span style=\"font-weight: 400;\">is <\/span><\/i><span style=\"font-weight: 400;\">provided on your page is typically minimal, with just enough to entice the reader to engage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If there is a bottom of the content funnel, it is often the landing page. They are so effective at converting sales leads that <\/span><a href=\"https:\/\/blog.convrrt.com\/landing-page-statistics\/\"><span style=\"font-weight: 400;\">56% of paid search<\/span><\/a><span style=\"font-weight: 400;\"> clicks will go to a landing page rather than a homepage.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating high-converting landing pages requires a multi-pronged approach that touches on several aspects of the user experience:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Call to Action: Drive Customer Behavior<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You need a <\/span><b>compelling CTA <\/b><span style=\"font-weight: 400;\">so visitors will purchase or sign up for a service. Calls to action must pop for the reader, standing along while drawing their attention to the action you want them to take (typically filling out a form or clicking a button).\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.wix.com\/wix-lp\/illustration\"><span style=\"font-weight: 400;\">Take Wix<\/span><\/a><span style=\"font-weight: 400;\">. Their unique branding style and singular focus place their CTA front and center, above the fold. The visitor can read further down the page, but not before moving entirely past this CTA.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-18938\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/2-min-3.png\" alt=\"Wix website\" width=\"780\" height=\"400\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/2-min-3.png 1392w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/2-min-3-300x154.png 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/2-min-3-1024x525.png 1024w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/2-min-3-768x394.png 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><a href=\"https:\/\/www.wix.com\/wix-lp\/illustration\"><i><span style=\"font-weight: 400;\">Click to view the Wix landing page<\/span><\/i><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Design: Draw Customers In and Stay Out of the Way<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your landing page <\/span><b>design should be clean and intuitive<\/b><span style=\"font-weight: 400;\">, guiding visitors toward that CTA with as few distractions as possible. Persuasive wording and pleasant, attention-grabbing visuals can make your brand appear more trustworthy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Landing pages are not the place for long-winded descriptions of your products or services. (Save that for the website.) You want an <\/span><b>economy of words<\/b><span style=\"font-weight: 400;\">, with the bare minimum needed to communicate your value proposition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Best-performing landing pages focus on the <\/span><b>CTA at the top of the page<\/b><span style=\"font-weight: 400;\">, with several layers of visuals and text further down as the user scrolls. Depending on the length, you may include a CTA at the top and the bottom, catching users&#8217; attention if they decide to actually read the information provided.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Content: Say Only What Needs to Be Said<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Landing page content is a contentious (is that a pun?) topic. Typically, landing pages don\u2019t rely on content by volume. <\/span><b>Killer headlines and CTAs rule the day<\/b><span style=\"font-weight: 400;\">. Remember: the landing page\u2019s job is to convert, as quickly as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, depending on your offer and your CTA, you may find that adding content below a top-fold CTA, especially content focused on customer stories and business proofs, effectively hooks readers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at this landing page for <\/span><a href=\"https:\/\/crm.business-software.com\/top-crm-rankings-business-software\/#lp-pom-block-461\"><span style=\"font-weight: 400;\">Business-Software.com<\/span><\/a><span style=\"font-weight: 400;\">. For this landing page offering a downloadable report, they provide a top-page CTA that immediately leverages customer feedback, testimonials, and partnership logos. This is a simple design and layout that you can leverage for your own landers.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-18939\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/3-min-3.png\" alt=\"business software website screenshot\" width=\"780\" height=\"440\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/3-min-3.png 1445w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/3-min-3-300x169.png 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/3-min-3-1024x578.png 1024w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/3-min-3-768x434.png 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><a href=\"https:\/\/crm.business-software.com\/top-crm-rankings-business-software\/#lp-pom-block-461\"><i><span style=\"font-weight: 400;\">Click to view the Business-Software landing page<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Using A\/B tests and experimenting with different headline designs and word placement will help you determine what resonates best with your audiences and stick to it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Audience targeting for these landing pages tends to be more specific than the targeting for SEO landing pages. Why? Paid-advertisement pages are tailored to the interests of those who clicked on a targeted ad, and their purpose is to max out conversion rates and deliver a clear return on investment for the ad spend.\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Analytics: Gleaning Insights from Your Landing Pages<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By evaluating the performance data of your landing pages, you can better understand how users interact with the page, then locate and fix problem areas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As for measuring the efficacy of your landing page, key performance indicators and traffic measurements can tell you a lot. You\u2019ll want to track::\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Average Engagement Time, <\/b><span style=\"font-weight: 400;\">or how long readers spend on the landing page (which you can get from Google Analytics 4). Hubspot says the average time spent on a page across industries is <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/chartbeat-website-engagement-data-nj\"><span style=\"font-weight: 400;\">54 seconds<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Click-Through Rate (CTR),<\/b><span style=\"font-weight: 400;\"> or how many readers clicked an advertisement or link to arrive on the landing page. (You can track this through your ad network, or by using custom link trackers.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversion Rate<\/b><span style=\"font-weight: 400;\">, or how many readers land on the site and then take specific actions like clicking a button, providing information through a form, etc. (You can also track this through GA4, by setting up custom conversions.)<\/span><\/li>\n<\/ul>\n<p><iframe id=\"datawrapper-chart-jIfx2\" style=\"width: 0; min-width: 100% !important; border: none;\" title=\"Average Landing Page Conversion Rates by Industry\" src=\"https:\/\/datawrapper.dwcdn.net\/jIfx2\/1\/\" height=\"400\" frameborder=\"0\" scrolling=\"no\" aria-label=\"Column Chart\" data-external=\"1\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">You can gauge the efficacy of your landing page and make data-based improvements to get better results.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Examples of Effective Landing Pages<\/span><\/h2>\n<p><img loading=\"lazy\" class=\"wp-image-18941 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/5.jpeg-min-1.jpg\" alt=\"guy holding a laptop\" width=\"780\" height=\"530\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/5.jpeg-min-1.jpg 2048w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/5.jpeg-min-1-300x204.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/5.jpeg-min-1-1024x696.jpg 1024w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/5.jpeg-min-1-768x522.jpg 768w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/5.jpeg-min-1-1536x1043.jpg 1536w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Slack<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The main landing page of work-productivity and communication platform Slack illustrates the effectiveness of simplicity. It immediately communicates what Slack does and can help them (\u201cMade for people. Built for productivity.\u201d). Its call to action is centrally placed and gives users two options: the page&#8217;s copy is concise and compelling, and the accompanying visuals show potential customers the Slack interface. Hence, they get to see the product before they sign on.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-18943\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/6.png\" alt=\"slack website screenshot\" width=\"780\" height=\"678\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/6.png 657w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/6-300x261.png 300w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><a href=\"https:\/\/slack.com\/\"><i><span style=\"font-weight: 400;\">Click to view the Slack landing page<\/span><\/i><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Note that Slack\u2019s <\/span><a href=\"https:\/\/slack.com\/contact-sales?from_home=1\"><span style=\"font-weight: 400;\">Talk to Sales<\/span><\/a><span style=\"font-weight: 400;\"> page is a more traditional landing page, with a short form, a clear call to action, and a few proof points of why a prospective customer would want to talk to sales (not usually high on anyone\u2019s list).<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Toast<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Restaurant point-of-sale and management platform Toast\u2019s unique value proposition (\u201cBuilt for restaurants. Built for you.\u201d) is front and center on its home page \u2013 and its landing page repeats that message.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-18945\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/7-min.png\" alt=\"toast website screenshot\" width=\"780\" height=\"358\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/7-min.png 1370w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/7-min-300x138.png 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/7-min-1024x470.png 1024w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/7-min-768x353.png 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><a href=\"https:\/\/pos.toasttab.com\/request-demo\"><i><span style=\"font-weight: 400;\">Click to view the Toast landing page<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The \u201cGet a Demo\u201d box on the right stays in place, even while the user scrolls down the page, ensuring that big, bold CTA is always front and center.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Netflix<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For Netflix, subscriptions are everything. Their homepage is designed more like a landing page, with a form up front that makes it easy to start a membership, surrounded by images of the shows and movies exclusive to this platform.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-18946\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/8-min.png\" alt=\"netflix website screenshot\" width=\"780\" height=\"442\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/8-min.png 1381w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/8-min-300x170.png 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/8-min-1024x580.png 1024w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/8-min-768x435.png 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><a href=\"https:\/\/www.netflix.com\/\"><i><span style=\"font-weight: 400;\">Click to view the Netflix homepage<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Directly below this form is a plan pricing banner that shows how inexpensive it is to get started. Of course, this is their lowest-priced tier, but it still serves as an enticement to get started.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Lyft\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This landing page \u2013 designed to sign up new drivers \u2013 starts with an image of a driver looking happy and free. Along with the immediate presence of a sign-up form, the headline \u201cMake Every Day Payday\u201d is a powerful incentivization.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-18947\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/9-min.png\" alt=\"lyft website screenshot\" width=\"780\" height=\"423\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/9-min.png 1389w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/9-min-300x163.png 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/9-min-1024x556.png 1024w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/08\/9-min-768x417.png 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><a href=\"https:\/\/www.lyft.com\/driver\"><i><span style=\"font-weight: 400;\">Click to view the Lyft landing page<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">It also makes the initial interaction simple\u2013with just a phone number, you can get started with Lyft. This means low barriers to entry and high conversions for Lyft.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Partner with Media Shower for Landing Page Planning and Development<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Landing pages are a foundational part of marketing. Their targeted messaging and no-nonsense approach to conversions make them a must-have for modern marketers. Through the examples we\u2019ve covered here, we\u2019ve seen how well-designed, well-written landing pages can convert visitors into customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But simple is not easy: landing pages must be well-planned and well-designed because they are laser-targeted to conversions (rather than \u201cwider net\u201d content like blogs and social media).\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">At Media Shower, we\u2019ve helped over 500+ companies create high-performing content \u2013 and we can help your company, too. Click here to <\/span><a href=\"https:\/\/www.mediashower.com\/platform.html\"><span style=\"font-weight: 400;\">sign up for our platform and start your landing page project today<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/em><\/p>\n<p class=\"p1\">\n\t<div class=\"category-view-wrapper\">\n\t\t\t\t\t<h2>More Tools for Busy Marketing Managers:<\/h2>\n\t\t\t<div class=\"category-view-articles ms-submit-posts\">\n\t\t\t\t<section id=\"recent-posts\" class=\"recent-posts\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/09\/1.png\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/top-sales-funnel-consultant-services\/\">Top Sales Funnel Consultant Services, Rated and Reviewed<\/a><\/h4>\n\t\t\t\t                    <\/div>\n\n\t\t\t                    \n\t\t\t                <\/div>\n\t\t\t            <\/header>\n\t\t\t        <\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/03\/Happy-guy-in-suspenders-holding-magnifying-glass-on-pink.png\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/content-marketing-keyword-plan\/\">How to Build a Content Marketing Keyword Plan (+ Ahrefs Tutorial)<\/a><\/h4>\n\t\t\t\t                    <\/div>\n\n\t\t\t                    \n\t\t\t                <\/div>\n\t\t\t            <\/header>\n\t\t\t        <\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/11\/guy-holding-a-laptop-scaled.jpg\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/marketing-strategy-examples\/\">How to Create a Marketing Strategy Using AI (+ Prompts and Examples)<\/a><\/h4>\n\t\t\t\t                    <\/div>\n\n\t\t\t                    \n\t\t\t                <\/div>\n\t\t\t            <\/header>\n\t\t\t        <\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"clearfix\"><\/div>\n\t\t\t\t<\/section>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Create high-performing landing pages that convert with our free AI tool.<\/p>\n","protected":false},"author":1,"featured_media":18937,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-bot.php","meta":[],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/pages\/20395"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=20395"}],"version-history":[{"count":9,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/pages\/20395\/revisions"}],"predecessor-version":[{"id":22930,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/pages\/20395\/revisions\/22930"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media\/18937"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=20395"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=20395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}