{"id":20389,"date":"2024-01-09T20:25:19","date_gmt":"2024-01-09T20:25:19","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?page_id=20389"},"modified":"2026-03-12T22:12:58","modified_gmt":"2026-03-12T22:12:58","slug":"content-calendars","status":"publish","type":"page","link":"https:\/\/www.mediashower.com\/blog\/content-calendars\/","title":{"rendered":"Mastering Content Calendars: A Guide for Busy Marketers"},"content":{"rendered":"<p><center><img src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/10\/Mediashower-1200x628-1-1024x536.jpg\" alt=\"smiling woman holding a laptop\" width=\"600\" \/><\/center><\/p>\n<p><span style=\"font-weight: 400;\">For the busy marketer looking for a way to map out their content campaigns, this pieces covers our <\/span><b>best practices for planning and implementing a content calendar, <\/b><span style=\"font-weight: 400;\">including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What components are essential for any good content calendar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How starting with clear goals can lead to clearer strategies, workflows, and progress tracking.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why consistent content delivery, workflow flexibility, and use of good software are crucial in keeping up a steady flow of content.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What tools can help you manage your content, from static calendars such as Excel and Google Sheets, to fully outfitted project-management software, such as Asana and Trello.<\/span><\/li>\n<\/ul>\n<p><center><br \/>\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/OpuqmyKIER0?si=iJYYd8c3U2Cot4jz\" width=\"780\" height=\"438\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/center><\/p>\n<h2><span style=\"font-weight: 400;\">What Is a Content Calendar?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A content calendar guides your content or campaign deployment, showing you when, where, how, and by whom a particular asset will launch. It can be a Google Sheet, Excel spreadsheet, or a dedicated project management tool like Asana or Trello.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good content calendar should contain the following information (think columns in your spreadsheet):<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Core Assets: <\/b><span style=\"font-weight: 400;\">What content are you planning to publish? Depending on the calendar, these categories can include primary formats (blog, ebooks, social, etc.) or more granular types (reviews, listicles, parts of ongoing series, etc.).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scheduling: <\/b><span style=\"font-weight: 400;\">The calendar can show not only when assets go to market but also when different stages (core assets, social, retargeting) launch.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Launch Channels: <\/b><span style=\"font-weight: 400;\">The calendar will reflect the content channel mix you have decided on. B2B firms might look more to LinkedIn, direct email, and thought leadership calendars, while B2C might lean heavily into social media on Instagram and TikTok, driving to high-performing landing pages.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Status: <\/b><span style=\"font-weight: 400;\">For dynamic calendars, you\u2019ll most likely update asset statuses as you go. This will help you get a top-down view of how your content is progressing and, if necessary, deal with any snags.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ownership<\/b><span style=\"font-weight: 400;\">: Accountability is a huge part of ensuring that a calendar stays on track, and the best way to at least set the foundation for accountability is to make sure that each step of the process has an owner responsible for it.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Marketer\u2019s Takeaway:<\/b><span style=\"font-weight: 400;\"> Your content calendar should have a standard template that you can expand as needed. This template should include the basics of your campaign, including information like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asset Assigning Date<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Completion Date<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Owner (Writer\/Designer\/Accounts)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Status<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asset Name<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asset Type<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Links to Asset Resources (Source Files, Revisions, etc.).<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">How to Plan a Content Calendar<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Crafting your content calendar means considering the big picture of a campaign or series. It\u2019s not just the \u201cwhen\u201d of the content but how the pieces fit into your overall marketing plan.\u00a0\u00a0<\/span><\/p>\n<ul>\n<li><b>Start with Strategy. <\/b><span style=\"font-weight: 400;\">There is no calendar without a strategy. This will vary from organization to organization or campaign to campaign:<br \/>\n<\/span><b>&#8211; Large-scale B2B campaigns<\/b><span style=\"font-weight: 400;\"> might involve a deeper investment into customer persona research and industry trends feeding into big-pillar assets like ebooks or videos.<br \/>\n<\/span><b>&#8211; Social campaigns <\/b><span style=\"font-weight: 400;\">may include more granular planning of posts, A\/B tests, and channel mix in conjunction with breaking down goals (<\/span><a href=\"https:\/\/blog.hootsuite.com\/how-to-create-a-social-media-content-calendar\/\"><span style=\"font-weight: 400;\">conversion, awareness, or retargeting<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Develop a content and channel mix.<\/b><span style=\"font-weight: 400;\"> What kind of content will you publish? Articles? Ads? Videos? Or maybe a bit of each? Do <\/span><a href=\"https:\/\/heidicohen.com\/audience-media-consumption-data\/#:~:text=Video%20streaming%20both%20free%20and,media%20more%20than%20older%20segments.\"><span style=\"font-weight: 400;\">some research<\/span><\/a><span style=\"font-weight: 400;\"> into how your audience prefers to consume content. Offer the right content mix based on the results of that research.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mix timely and evergreen content.<\/b><span style=\"font-weight: 400;\"> Evergreen content has a long shelf life, while topical and timely content is of the moment. With the right mix, your content calendar can provide foundational information to the audience while presenting it in a fresh way.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Assign duties. <\/b><span style=\"font-weight: 400;\">If you\u2019re creating your calendar with a larger marketing team, divide up the tasks among members \u2013 and remember to set (realistic) deadlines for each job. Due dates will help ensure that your content runs on schedule.<\/span><\/li>\n<\/ul>\n<p><b>Marketer\u2019s Takeaway: There isn\u2019t a one-size-fits-all type of calendar. Make it work for you.<\/b><\/p>\n<h2><span style=\"font-weight: 400;\">Content Calendar Examples and Templates<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are some simple templates to get you started on creating your own content calendar. For these examples, we use the fictional company \u201cEcoWear\u201d as they plan to launch a campaign for a new type of running shoe.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Content Planner<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This content planner doesn\u2019t look like a calendar. Still, it does have the advantage of leveraging the strengths of a spreadsheet to pack a lot of information into a small space.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this Google Sheet, we list eight assets, with each row representing a single asset. There are several data fields tied to each row, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The date the asset was assigned<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The date it is due<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The owner of the asset (who is responsible for it)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The status of production<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The title of the asset<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The asset type<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A cell to link resources or the final product<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Notes to keep track of the project\u2019s progress.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/10\/EcoWear-Content-Planner-Spreadsheet-Template.xlsx\"><img loading=\"lazy\" class=\"aligncenter wp-image-19496\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/10\/2.png\" alt=\"content planner sheet\" width=\"780\" height=\"314\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/10\/2.png 948w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/10\/2-300x121.png 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/10\/2-768x309.png 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll notice that the Status and Asset Type columns are drop-down menus. This allows you to standardize the asset type and status so that you can sort and search based on those columns if the planner scales significantly. The color coding also makes it quite easy to search.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the downside, it doesn\u2019t look much like a calendar, and as such, it makes it harder to visualize what the overall calendar looks like from month to month.\u00a0<\/span><\/p>\n<blockquote><p><a href=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/10\/EcoWear-Content-Planner-Spreadsheet-Template.xlsx\"><span style=\"font-weight: 400;\">Download this Content Planner Template (Excel Sheet)<\/span><\/a><\/p><\/blockquote>\n<h3><span style=\"font-weight: 400;\">The Standard Content Calendar<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to visualize a literal calendar, this template is for you. It includes a monthly breakdown of each asset, including the type and the owner.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/10\/EcoWear-Content-Calendar-Template.xlsx\"><img loading=\"lazy\" class=\"aligncenter wp-image-19497\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/10\/3.png\" alt=\"standard content calendar\" width=\"780\" height=\"508\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/10\/3.png 937w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/10\/3-300x195.png 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/10\/3-768x500.png 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Because this looks like a calendar, it makes it easier to visualize several pieces of content (for example, an ebook and its social amplification) over time. Additionally, it better supports multitasking. In this example, you can see a regular schedule of LinkedIn organic posting that overlaps with the primary campaign, showing how they reinforce each other.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The major drawback is maintenance. Because a cell in a spreadsheet can only contain one data type, each day in this calendar is essentially text\u2013no drop-downs or colors. While you can add links and other information to these cells, you\u2019ll quickly run out of space to see this text.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, due dates frequently change. So you\u2019ll need to move everything out when they do.\u00a0<\/span><\/p>\n<blockquote><p><a href=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/10\/EcoWear-Content-Calendar-Template.xlsx\"><span style=\"font-weight: 400;\">Download this Content Calendar (Excel Sheet)<\/span><\/a><\/p><\/blockquote>\n<h2><span style=\"font-weight: 400;\">Content Calendar Tools<\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-19498\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/10\/4.jpeg-min.jpg\" alt=\"happy young man sitting and working on his content calendar\" width=\"780\" height=\"520\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/10\/4.jpeg-min.jpg 2048w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/10\/4.jpeg-min-300x200.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/10\/4.jpeg-min-1024x683.jpg 1024w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/10\/4.jpeg-min-768x512.jpg 768w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/10\/4.jpeg-min-1536x1024.jpg 1536w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of our top choices for calendar tools.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Spreadsheets: <\/b><span style=\"font-weight: 400;\">You don\u2019t really need anything fancy, as long as you\u2019re extra diligent and aren\u2019t expecting customized levels of user access, multiple display options, easy event sharing, and more. So, if you prefer a simpler setup, give Excel or Google Sheets a try. (Advantage: You probably already use them.)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Project Management Software: <\/b><span style=\"font-weight: 400;\">If you want something with more support and collaboration, look to project management software such as <\/span><a href=\"https:\/\/asana.com\/\"><span style=\"font-weight: 400;\">Asana<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/trello.com\/\"><span style=\"font-weight: 400;\">Trello<\/span><\/a><span style=\"font-weight: 400;\">. Among other time-saving features, the former lets you assign calendar tasks to individual team members and automates workflows, and the latter lets you assign checklists, users and labels to your calendar items \u2013 and syncs up with Apple and Google calendars.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Editorial Calendars: <\/b><span style=\"font-weight: 400;\">Content marketers looking for calendar support more tailored to their needs might want to choose an editorial calendar option, such as <\/span><a href=\"https:\/\/coschedule.com\/\"><span style=\"font-weight: 400;\">CoSchedule<\/span><\/a><span style=\"font-weight: 400;\">. In addition to helping you keep track of your planned events, the platform lets you write, schedule and publish social media posts directly from its interface. (It can also help you start a podcast.) <\/span><a href=\"https:\/\/sproutsocial.com\/\"><span style=\"font-weight: 400;\">Sprout Social<\/span><\/a><span style=\"font-weight: 400;\"> is another excellent multi-channel post scheduler and publisher.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re not ready to handle your own calendar, or you want to integrate other functionality (CRM tools, dynamic date management) into your content calendar, then there are several platforms available:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Calendar providers like <\/b><a href=\"https:\/\/workspace.google.com\/\"><b>Google <\/b><\/a><b>or <\/b><a href=\"https:\/\/www.office.com\/\"><b>Microsoft <\/b><\/a><span style=\"font-weight: 400;\">allow you to offload calendar management to the cloud and, if you\u2019re already integrated with those respective ecosystems, leverage a suite of office and data management tools. These will typically require more manual setup than dedicated platforms, however.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Project management tools like <\/b><a href=\"https:\/\/asana.com\/\"><b>Asana<\/b><\/a><b>, <\/b><a href=\"https:\/\/clickup.com\/\"><b>ClickUp<\/b><\/a><b>, <\/b><a href=\"https:\/\/monday.com\/\"><b>Monday.com<\/b><\/a><b>, or <\/b><a href=\"https:\/\/trello.com\/\"><b>Trello <\/b><\/a><span style=\"font-weight: 400;\">include built-in calendars that you can use to connect dates and writing projects across your team. These are robust solutions and, depending on your team size, affordable. The drawback is many of them have a learning curve which can lock you into using the platform if you get too comfortable.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CRM platforms like <\/b><a href=\"https:\/\/www.hubspot.com\/products\/get-started-f049?utm_id=607212716856&amp;utm_medium=paid&amp;utm_source=google&amp;utm_term=marketing_hubspot_EN&amp;utm_campaign=Marketing_MQLs_EN_NAM_NAM_Brand-HubSpot_e_c_campaignid804389993_agid43208773113_google&amp;utm_content=_&amp;hsa_ver=3&amp;hsa_net=adwords&amp;hsa_acc=2734776884&amp;hsa_kw=hubspot&amp;hsa_grp=43208773113&amp;hsa_mt=e&amp;hsa_cam=804389993&amp;hsa_ad=607212716856&amp;hsa_tgt=kwd-298569398281&amp;hsa_src=g&amp;gad=1&amp;gclid=CjwKCAjwvfmoBhAwEiwAG2tqzA3c-ukBH59qbJReioU05jDudmiGIoIYbRtX23kpluJ1Pw-S6SZwXBoCY8MQAvD_BwE\"><b>HubSpot <\/b><\/a><b>or <\/b><a href=\"https:\/\/www.salesforce.com\/\"><b>Salesforce<\/b><\/a><span style=\"font-weight: 400;\"> also include calendar tools. In most cases (particularly Hubspot), you can integrate a content calendar with an entire website, blog, email marketing, and social media publishing machine\u2013if you\u2019re willing to migrate some or all of your content and web presence to the platform.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><b>Marketer\u2019s Takeaway:<\/b><span style=\"font-weight: 400;\"> Your calendar-platform options are many. Choose one that makes the most sense based on your brand, budget, and visual preferences. The better you and your team like using your calendar tool, the more likely you are to use it. Keep things simple, and feel free to use our sample templates to start on your own content calendar.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Content Calendar Best Practices<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">No matter the solution, approach, or technology, you\u2019ll want to follow some basic best practices to keep your calendar focused, functional, and on track:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stay consistent. <\/b><span style=\"font-weight: 400;\">Work hard to maintain a regular drumbeat of content. This will ensure that your brand\u2019s name is out there consistently, driving consumers to your site and channels.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Be ready to pivot. <\/b><span style=\"font-weight: 400;\">The ability to respond smoothly to changing environments is critical to successful marketing. Make certain to underscore the need to stay flexible with dates, times, and platforms in your calendar and its planning in difficult circumstances.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Design with integration in mind.<\/b><span style=\"font-weight: 400;\"> Consider aligning your content with your company&#8217;s other ongoing campaigns and activities. For example, how can you piggyback a new blog post on an already planned product launch?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make use of software.<\/b><span style=\"font-weight: 400;\"> Don\u2019t do it all yourself. Consider using <\/span><a href=\"http:\/\/slack.com\"><span style=\"font-weight: 400;\">Slack<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/sproutsocial.com\/\"><span style=\"font-weight: 400;\">Sprout Social<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/monday.com\/\"><span style=\"font-weight: 400;\">Monday<\/span><\/a><span style=\"font-weight: 400;\">, or other popular scheduling tools to help you keep your calendar organized and editable in real time.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Assess success.<\/b><span style=\"font-weight: 400;\"> Regular, frequent check-ins with your content marketing team are critical to getting the most out of your content launches. You can adjust activities as needed by getting team feedback on a consistent schedule so no time is lost.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Plan ahead and be ready. <\/b><span style=\"font-weight: 400;\">As you get more familiar with content-calendar planning, you\u2019ll get more adept at this: planning your content ahead but being able to change, kill, and redo it if and when needed \u2013 sometimes on very short notice.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Marketer\u2019s Takeaway: <\/b><span style=\"font-weight: 400;\">For the most part, there isn\u2019t a \u201cbest time\u201d to publish any given piece of content\u2013but there are good times to promote it. Work on building a calendar around schedules that your team can maintain while keeping quality high. Following that, you can stick to some basic content release practices:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/sproutsocial.com\/insights\/best-times-to-post-on-social-media\/\"><span style=\"font-weight: 400;\">According to Sprout Social<\/span><\/a><span style=\"font-weight: 400;\">, the best days to post to social media platforms overall are Tuesdays and Wednesdays between 9 a.m. to 1-2 p.m.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/coschedule.com\/blog\/best-time-to-send-email\"><span style=\"font-weight: 400;\">According to CoSchedule<\/span><\/a><span style=\"font-weight: 400;\">, the best time to send marketing emails is Thursday morning (before 10 a.m.).<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Marketer&#8217;s Takeaway<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Consistent delivery of content, flexibility and willingness to adapt to change, and use of good software are crucial in keeping up a steady flow of content. While we love a good tech solution to help organize content marketing, we also know that it isn\u2019t the only piece of the puzzle.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With these best practices, we want marketers to understand that the calendar <\/span><i><span style=\"font-weight: 400;\">reflects <\/span><\/i><span style=\"font-weight: 400;\">strategy, it doesn\u2019t <\/span><i><span style=\"font-weight: 400;\">drive <\/span><\/i><span style=\"font-weight: 400;\">it. With a great idea, attention to detail, and a vision for a campaign or social media presence, you\u2019ll be better oriented to create an amazing calendar that works for you.\u00a0<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">When you&#8217;re ready to turn your content calendar into great marketing materials that everyone loves, turn to our award-winning team at Media Shower. <\/span><\/i><a href=\"https:\/\/www.mediashower.com\/contact\/\"><i><span style=\"font-weight: 400;\">Click here for a demo<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p><\/blockquote>\n<p class=\"p1\">\n\t<div class=\"category-view-wrapper\">\n\t\t\t\t\t<h2>More Tools for Busy Marketing Managers:<\/h2>\n\t\t\t<div class=\"category-view-articles ms-submit-posts\">\n\t\t\t\t<section id=\"recent-posts\" class=\"recent-posts\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/09\/min-2.png\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/product-name-generator\/\">Product Name Idea Generator (Free Online Tool)<\/a><\/h4>\n\t\t\t\t                    <\/div>\n\n\t\t\t                    \n\t\t\t                <\/div>\n\t\t\t            <\/header>\n\t\t\t        <\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/12\/compass.png\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/customer-journey-map-templates\/\">Customer Journey Map Templates (+ Examples and Free AI Tool)<\/a><\/h4>\n\t\t\t\t                    <\/div>\n\n\t\t\t                    \n\t\t\t                <\/div>\n\t\t\t            <\/header>\n\t\t\t        <\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2025\/03\/Woman-in-yellow-sweater-surrounded-by-social-media-emojis-.jpg\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/content-distribution\/\">Top 15 Content Distribution Companies, Rated and Reviewed<\/a><\/h4>\n\t\t\t\t                    <\/div>\n\n\t\t\t                    \n\t\t\t                <\/div>\n\t\t\t            <\/header>\n\t\t\t        <\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"clearfix\"><\/div>\n\t\t\t\t<\/section>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Best practices for creating content calendars, plus our free tool to help you generate your own. <\/p>\n","protected":false},"author":1,"featured_media":23935,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-bot.php","meta":[],"tags":[466],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/pages\/20389"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=20389"}],"version-history":[{"count":9,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/pages\/20389\/revisions"}],"predecessor-version":[{"id":25684,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/pages\/20389\/revisions\/25684"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media\/23935"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=20389"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=20389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}