{"id":19906,"date":"2024-11-03T18:45:05","date_gmt":"2024-11-03T18:45:05","guid":{"rendered":"http:\/\/mediashower.com\/blog\/?page_id=19906"},"modified":"2026-03-12T22:37:46","modified_gmt":"2026-03-12T22:37:46","slug":"sme-interviews","status":"publish","type":"page","link":"https:\/\/www.mediashower.com\/blog\/sme-interviews\/","title":{"rendered":"Best Practices for Subject Matter Expert Interviews (+ Sample Questions)"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-19631\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/10\/2-min.png\" alt=\"woman in a suit\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/10\/2-min.png 600w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/10\/2-min-300x200.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Subject Matter Expert (SME) interviews are goldmines for marketers. Instead of using them as one-off content pieces, a single interview can be repurposed for blogs, ebooks, videos, social media, and more. <\/span><\/p>\n<p>In this piece, we&#8217;ll share our best practices we&#8217;ve learned from conducting hundreds of SME interviews for clients.<\/p>\n<p><center><br \/>\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/l9ZHqJj8XSI?si=_qV-sPPwEqfiLVNu\" width=\"780\" height=\"438\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/center><\/p>\n<h2>Interview Once; Use Everywhere<\/h2>\n<p><span style=\"font-weight: 400;\">The entire point of conducting an SME interview is to take that expertise and bring it to an audience. Squeeze as much value from that interview as possible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key idea is <\/span><b>repurposing<\/b><span style=\"font-weight: 400;\">. By taking SME content intended for one objective (informing a whitepaper, providing a customer story, etc.) and using it across all your marketing, this gives you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Efficiency<\/b><span style=\"font-weight: 400;\">: Creating high-quality content takes time and effort. You can make even more by repurposing that content into complementary assets (social media, video, etc.). This is a great benefit for busy marketing managers with budgets (and according to <\/span><a href=\"https:\/\/referralrock.com\/blog\/content-repurposing-tips-from-experts\/\"><span style=\"font-weight: 400;\">ReferralRock<\/span><\/a><span style=\"font-weight: 400;\">, 65% of marketers agree with that sentiment).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reach<\/b><span style=\"font-weight: 400;\">: Different people prefer different types of content. Repurposing allows you to reach a broader audience who may not have engaged with the original format.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reinforcement<\/b><span style=\"font-weight: 400;\">: A big part of marketing is ensuring that customers see your messaging repeated in different contexts. By repurposing this content, you can create a network of reinforcement where ideas are consistently communicated in different ways without contradicting each other.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Authority<\/b><span style=\"font-weight: 400;\">: Consistently providing valuable information across various platforms can establish you as an authority in your field.<\/span><\/li>\n<\/ul>\n<p><b>Marketer\u2019s Takeaway: <\/b><span style=\"font-weight: 400;\">Based on our experience running hundreds of SME interviews, we recommend that you come into SME interview understanding it as part of a larger project or campaign. Reuse and repurpose, so you can squeeze every last drop out of that interview.<\/span><\/p>\n<h2>Building a Content Plan Around a SME Interview<\/h2>\n<p><img loading=\"lazy\" class=\"wp-image-19276 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/09\/2.jpeg-min-1-1.jpg\" alt=\"woman holding two cameras\" width=\"780\" height=\"521\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/09\/2.jpeg-min-1-1.jpg 2048w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/09\/2.jpeg-min-1-1-300x200.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/09\/2.jpeg-min-1-1-1024x684.jpg 1024w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/09\/2.jpeg-min-1-1-768x513.jpg 768w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/09\/2.jpeg-min-1-1-1536x1025.jpg 1536w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes, a SME interview <\/span><i><span style=\"font-weight: 400;\">supports <\/span><\/i><span style=\"font-weight: 400;\">the content. In other contexts, a SME interview can <\/span><i><span style=\"font-weight: 400;\">become <\/span><\/i><span style=\"font-weight: 400;\">the content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Savvy marketers can leverage SME engagement to spin off entire content campaigns. Planning these campaigns should revolve around how different pieces of content support one another as part of a larger strategy or funnel. A few things to keep in mind:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create a Blueprint:<\/b><span style=\"font-weight: 400;\"> Think about what you\u2019re trying to accomplish. In some cases, you may have a campaign idea before considering your SME, while in other cases, your SME interview might inspire a campaign. Generally speaking, it helps to have a broad understanding of your objectives before planning a SME interview. This will help you effectively develop content from that interview (and adjust your questions during the interview).<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Think About Repurposing<\/b><span style=\"font-weight: 400;\">: Even if you\u2019ve planned a big pillar asset for your campaign, you should also think about the content you will spin out from it &#8212; whether social media or translating the original content into new formats.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Maintain a List of Insights and Quotes:<\/b><span style=\"font-weight: 400;\"> You should be recording the interview (bonus points if the SME gives you permission to share audio or video). Use this as a way to pull killer quotes across your different assets. Using the same quote across a content funnel can create a sense of cohesion and repetition to the message.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Marketer\u2019s Takeaway: <\/b><span style=\"font-weight: 400;\">Consider the big pillars of content that will come from the interview (webinars, eBooks, whitepapers, customer stories) and the scaffold content campaigns onto that (social media posts, bite-sized video content, blog posts, etc.). Adjust and adapt, depending on what your SME interviewee gives you.\u00a0<\/span><\/p>\n<h2>Types of New Content from SME Interviews<\/h2>\n<p><span style=\"font-weight: 400;\">There are many types of content that you can create from a well-executed SME interview:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Worthwhile content to pull from SME interviews includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Case Studies and Customer Stories<\/b><span style=\"font-weight: 400;\">: If the SME provides information about a specific operation, project, or customer interaction, consider building a narrative around that knowledge. <em>Stories move people<\/em>. With specific examples or scenarios, you can turn these into detailed case studies or customer success stories.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ebooks and White Papers:<\/b><span style=\"font-weight: 400;\"> Combine the interview with additional research to create comprehensive guides or reports that can drive conversions and promote thought leadership. Depending on your lead gen strategy, ebooks and white papers are core assets to drive conversions on landing pages (<\/span><a href=\"https:\/\/mediashower.com\/blog\/b2b-landing-pages\/\"><span style=\"font-weight: 400;\">we have a series on just this subject<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Podcasts:<\/b><span style=\"font-weight: 400;\"> If you\u2019ve been granted permission to record the interview, you can release it as a podcast or video interview on your site or socials.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Full-Length Videos:<\/b> <a href=\"https:\/\/blog.gitnux.com\/online-video-consumption-statistics\/#:~:text=85%25%20of%20all%20internet%20users,consumption%20in%20the%20United%20States.\"><span style=\"font-weight: 400;\">According to Gitnux<\/span><\/a><span style=\"font-weight: 400;\">, 85% of US Internet users watch online videos monthly on their devices. You can publish the interview in full, or edited segments, posted to YouTube or your website. Webinars are another form of video that can be broken into bite-sized videos for sharing across various channels.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Marketer\u2019s Takeaway: <\/b><span style=\"font-weight: 400;\">A few core types of content can make an SME interview sing. Long-form videos, downloadables, case studies, customer stories, and podcasts are a great foundation for a good interview. Again, if the SME agrees to do public interviews, then all the better. These will all lead to effective repurposing down the road.<\/span><\/p>\n<h2>Building Content Campaigns Around SME Interviews<\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-19277\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/09\/3-min-1.png\" alt=\"SME interview map\" width=\"780\" height=\"439\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/09\/3-min-1.png 1920w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/09\/3-min-1-300x169.png 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/09\/3-min-1-1024x576.png 1024w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/09\/3-min-1-768x432.png 768w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/09\/3-min-1-1536x864.png 1536w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With content in hand, it\u2019s time to think about spinning off new pieces of content to support, amplify, or create longevity for your existing assets. \u201cRepurposing\u201d is the process of breaking down existing content or reshaping it (in part or in whole) to release it into the market in a new form.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More accurately, repurposing can be considered \u201cexpanding\u201d or \u201cdistributing\u201d information from that SME interview across different media channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because these media channels are focused on different media for different audiences, repurposing content means paying extra attention to how the heart or spirit of that content speaks to that particular audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some ideas for repurposing your existing SME content include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Long-Form Content \u2192 Blog Series:<\/b><span style=\"font-weight: 400;\"> It\u2019s good practice to take a longer-form eBook or case study from a SME interview and spin it into blogs. These blogs can represent pieces of the original (like a blog summarizing a chapter) or cover more expanded ideas that drive back to the original.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Long-Form Content \u2192 Email Nurture Campaigns: <\/b><span style=\"font-weight: 400;\">Because of the piecemeal nature of some longer-form content types, it\u2019s natural to break it out into an email campaign. Unlike blogs, which can thrive as standalone assets, email nurture campaigns can work very well with step-by-step instructions or processes.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SME Interviews + Long-Form Content \u2192 Infographics: <\/b><span style=\"font-weight: 400;\">Once you\u2019ve got longer assets in hand, you can use supporting infographics to highlight the data narratives in (or between) those assets. <\/span><a href=\"https:\/\/lp.semrush.com\/rs\/519-IIY-869\/images\/StateofContentMarketing2023.pdf?_ga=2.150247094.1652920636.1680158569-54732968.1678874730&amp;_gl=1*ycqv2c*_ga*NTQ3MzI5NjguMTY3ODg3NDczMA..*_ga_HYWKMHR981*MTY4MDE1ODU2OC41LjEuMTY4MDE1ODU4NS40My4wLjA.*_ga_BPNLXP3JQG*MTY4MDE1ODU2OC41LjEuMTY4MDE1ODU4NS40My4wLjA.\"><span style=\"font-weight: 400;\">According to Semrush<\/span><\/a><span style=\"font-weight: 400;\">, 17% of marketers believe that infographics are their best-performing content format.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Podcasts + Videos + SME Interviews \u2192 Webinars and Slide Decks: <\/b><span style=\"font-weight: 400;\">Webinars are incredibly popular right now due to the ease of producing and presenting streaming video. A webinar featuring a downloadable slide deck can provide a more interactive complement to existing video and audio assets.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Long-Form Media \u2192 Short-Form Audio and Video (Microcontent): <\/b><span style=\"font-weight: 400;\">Social media marketing has increasingly turned to animation and video to attract attention. By slicing and dicing existing video and audio interviews, you can provide quick, bite-sized pieces of content across all your socials.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Written Content \u2192 Video Content:<\/b><span style=\"font-weight: 400;\"> If you\u2019re creating blogs from a longer piece of content, it\u2019s probably a good idea to consider translating the blog into a long video. This video can take the entire blog text (or however much needed) and present it in video form.<\/span><\/li>\n<\/ul>\n<p><b>Marketer\u2019s Takeaway: <\/b><span style=\"font-weight: 400;\">The purpose (pun intended) of repurposing content is to give the original assets and information increased longevity while reaching new audiences across different channels. Atomizing your existing content into bite-sized content pieces works great, as does translating old content into new (for example, written content into audio or video assets).\u00a0<\/span><\/p>\n<h2>How to Repurpose Content<\/h2>\n<p><img loading=\"lazy\" class=\"wp-image-19278 aligncenter\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/09\/4.jpeg-min-1.jpg\" alt=\"woman singing\" width=\"780\" height=\"520\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/09\/4.jpeg-min-1.jpg 2048w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/09\/4.jpeg-min-1-300x200.jpg 300w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/09\/4.jpeg-min-1-1024x683.jpg 1024w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/09\/4.jpeg-min-1-768x512.jpg 768w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/09\/4.jpeg-min-1-1536x1024.jpg 1536w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Repurposing a SME interview across multiple channels and multiple layers of a campaign isn\u2019t a plug-and-play proposition. You need to understand how your campaign worked, how you presented your SME and their insights, and in what ways you\u2019ll need to update or refresh that content.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stick with Evergreen Content:<\/b><span style=\"font-weight: 400;\"> The insights provided could be more or less time-dependent, depending on the SME. Create content that can stand up over time with little or no maintenance. If using data that will update over time, just realize that you\u2019ll need to update it regularly to repurpose it.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Identify High-Performing Content: <\/b><span style=\"font-weight: 400;\">When you start repurposing, select content that has already performed well regarding engagement, reach, or conversions. This may perform equally well, or better, with a second wind.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Determine New Formats: <\/b><span style=\"font-weight: 400;\">Decide which formats would suit your target audience. If they enjoy video, for example, consider a development funnel that eventually leads all content into video form, whether through initial production or as repurposed content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adapt and Update<\/b><span style=\"font-weight: 400;\">: Make necessary changes to adapt the content to the new format. Update any outdated information regularly as you do so, and don\u2019t be afraid to add some new information to provide a modern context for older data.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimize for Platform:<\/b><span style=\"font-weight: 400;\"> Each platform has its own best practices for content. Make sure to optimize your repurposed content accordingly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Promote:<\/b><span style=\"font-weight: 400;\"> Distribute the repurposed content through appropriate channels and monitor its performance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Analyze and Adjust: <\/b><span style=\"font-weight: 400;\">Use analytics to measure the success of your repurposed content and make any necessary adjustments.<\/span><\/li>\n<\/ul>\n<p><b>Marketer\u2019s Takeaway: <\/b><span style=\"font-weight: 400;\">At this point, you\u2019ve given that SME interview not just a second life, but a <\/span><i><span style=\"font-weight: 400;\">third <\/span><\/i><span style=\"font-weight: 400;\">life, transforming it into additional campaigns that can still reach new audiences. With strategic repurposing, you can spin off a single SME interview into months of great market exposure.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Marketer&#8217;s Takeaway<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One great SME interview can go a long way. You can not only pull multiple stories out of a single interview, but use that interview for multiple content assets.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Media Shower, you get a collection of professional designers, writers, and strategists who can help you plan your new SME content and repurpose it into full campaigns. And, with our Media Shower platform, you get all of that through an easy-to-use process. <\/span><a href=\"https:\/\/mediashower.com\/blog\/content-marketing-plan-template\/?__mscta=2963_97883_14838\"><span style=\"font-weight: 400;\">Click here to give us a try<\/span><\/a>.<\/p>\n<p><a href=\"https:\/\/mediashower.com\/blog\/content-marketing-plan-template\/\"><img loading=\"lazy\" class=\"aligncenter wp-image-19279 size-full\" src=\"http:\/\/mediashower.com\/blog\/wp-content\/uploads\/2023\/09\/5-2.png\" alt=\"\" width=\"680\" height=\"240\" srcset=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/09\/5-2.png 680w, https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/09\/5-2-300x106.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><\/p>\n<p class=\"p1\">\n\t<div class=\"category-view-wrapper\">\n\t\t\t\t\t<h2>More Tools for Busy Marketing Managers:<\/h2>\n\t\t\t<div class=\"category-view-articles ms-submit-posts\">\n\t\t\t\t<section id=\"recent-posts\" class=\"recent-posts\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2024\/06\/marketer-smiling.jpg\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/swot-analysis\/\">SWOT Analysis: Examples, Templates, &#038; Prompts<\/a><\/h4>\n\t\t\t\t                    <\/div>\n\n\t\t\t                    \n\t\t\t                <\/div>\n\t\t\t            <\/header>\n\t\t\t        <\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/09\/unnamed-file.png\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/top-video-content-creation-services\/\">Top Video Content Creation Services, Rated and Reviewed<\/a><\/h4>\n\t\t\t\t                    <\/div>\n\n\t\t\t                    \n\t\t\t                <\/div>\n\t\t\t            <\/header>\n\t\t\t        <\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t        <div id=\"post\">\n\t\t\t            <header class=\"clearfix\">\n\t\t\t                <div id=\"single-header\">\n\n\t\t\t                    \n\t\t\t\t                    \t\t\t\t                    \t\t\t\t                    \t\t\t\t                    <div id=\"single-header-img\">\n\t\t\t\t                        <img src=\"https:\/\/www.mediashower.com\/blog\/wp-content\/uploads\/2023\/03\/1-10.png\" \/>\n\t\t\t\t                    <\/div>\n\t\t\t\t                    <div id=\"single-header-meta\">\n\t\t\t\t                        <h4><a href=\"https:\/\/www.mediashower.com\/blog\/how-often-should-i-send-newsletters\/\">How Often Should I Send Newsletters?<\/a><\/h4>\n\t\t\t\t                    <\/div>\n\n\t\t\t                    \n\t\t\t                <\/div>\n\t\t\t            <\/header>\n\t\t\t        <\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"clearfix\"><\/div>\n\t\t\t\t<\/section>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Craft SME queries in just minutes.<\/p>\n","protected":false},"author":109,"featured_media":19631,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-bot.php","meta":[],"tags":[462,466],"_links":{"self":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/pages\/19906"}],"collection":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/users\/109"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/comments?post=19906"}],"version-history":[{"count":16,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/pages\/19906\/revisions"}],"predecessor-version":[{"id":25697,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/pages\/19906\/revisions\/25697"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media\/19631"}],"wp:attachment":[{"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/media?parent=19906"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediashower.com\/blog\/wp-json\/wp\/v2\/tags?post=19906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}